female typing on a laptop working on a rehab content marketing strategy

Content marketing is essential for every addiction treatment agency that’s looking to expand, help current and new clients and garner trust as an authoritative and respected leader in the space and within their communities. Keep your center top of mind with your audience and potential clients in ways that increasingly lead to conversions through improved SEO, targeted keyword phrases, email updates to segmented email lists that incorporate testing subject lines and calls to action (CTAs). The right content can drive more targeted traffic to your website through organic search and then take that traffic all the way to conversion.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Benefits of Rehab Content Marketing

We Make Your Time Worthwhile

Lead to Recovery combines addiction treatment industry knowledge with content marketing and SEO expertise to fill your website, social media and email outreach with enticing content that converts.

Case Study

We performed SEO and content marketing for a North Carolina-based addiction treatment center, effectively restoring this client’s faith in digital marketing agencies through successful results.

PPC for addiction treatment centers

Our Challenge

The client had a bad taste in their mouth from several other digital marketing agencies that had failed to deliver the results they were looking for. Lead to Recovery was faced with generating leads for the clients through SEO and content marketing when other agencies hadn’t been able to do so.

Our Solution

Based on a comprehensive site audit and competitor research, we developed a plan to combine SEO with powerful content marketing, a crucial aspect of SEO that previous agencies had left nearly untouched. Content marketing would improve link development and SEO to generate targeted leads based on carefully selected keyword phrases.


Our Results

Within two months, their website’s organic Google traffic and inbound phone calls increased significantly, resulting in two new admissions resulting directly from this work.

More specifically, the client reaped the following results from strategically written blog posts, new website pages and corresponding SEO:

  • Google referral traffic grew 64% within the first 60 days
  • 26 inbound calls within 2 months

Our Process

LTR drug rehab SEO strategy graphic

Our content marketing process begins with a free Discovery Call for every client. We get to know your objectives and your brand’s current online marketing strategies, and we discuss our various options for using your budget in ways that get you the most converting leads to see the results you most want.

Then, we get to work building a thoughtful, intentional, research-based content strategy that aligns with your brand’s unique services and identity while maximizing SEO and driving targeted leads to conversion, filling your census.

Content marketing can include website copy, blogs, articles, emails, social media and more. It can include text, images and video. We want you to stand out as the authority in your space through high-value, conversion-focused content. Your content may include client testimonials, calls-to-action and tips for those in recovery, all presented in thoughtful, informative and user-friendly ways that build a client’s trust in your center long before they physically enter your doors.

Our content strategy leads to transparent, measurable results using quantitative data to continually optimize and grow as you do. All in all, our strategy includes discovery, strategy, implementation, optimization, analysis and auditing.

Discovery & Onboarding

During the discovery and onboarding phase, we learn everything we can about our clients’ current frustrations and needs and propose a solution that includes transparent, measurable results.


Content marketing strategy is conversion and keyword-focused for SEO while simultaneously designed to provide the most value for your target audience in ways that enhance your authority as a leading addiction treatment center.

Implement & Execute

This is where the rubber meets the road as we begin creating, curating and publishing content that includes meaningful conversion-focused copy, images and video using proven and well-researched SEO best practices.


As published content yields website traffic, leads and conversions, we optimize our content strategy to continuously engage in more meaningful ways with your ideal target audiences.


The analysis phase of every content marketing project is essential to making sure every dollar of your budget is wisely spent in ways that benefit you.

Audit & Refine

We continuously audit and refine our content marketing strategies, adjusting and scaling efforts as conversions come in and your treatment center grows.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

Website design experts during meeting that will help promote your mental treatment center.

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

Request a Consultation

Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.

co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers


Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.