Featured case study

Local rank tracking across the Phoenix metro. Seven program keywords climbed 90 positions or more, which means they were not ranking a year earlier.

An Arizona mental health center with residential, IOP, telehealth IOP and psychiatric services hired Lead to Recovery in 2025 to run SEO and paid media as one plan. Comparing January to August 2026 with the same months of 2025:

Mental health marketing services

Eight services, run by one team and reviewed together each month, so organic and paid search stop competing for the same patients.

Who we work with

Each program type is searched differently, so each one gets its own pages, campaigns and tracked keywords.

Private-pay and insured families compare a handful of programs across a wide radius. Program depth, credentials, accreditation and insurance pages decide the call. The Arizona center ranks #2 for “residential mental health rehab”.

Searched by level of care and by schedule, so each gets its own page and its own tracked terms. The Arizona center holds #1 for “mental health iop” and #2 for “mental health iop near me”.

Statewide reach with no map pack to lean on, so organic pages and paid search carry the load. State licensure decides where you can admit, and campaigns are limited to the states you serve.

High search volume and heavy competition from directories and health systems. Location pages and a fully built Business Profile for each site win the local searches.

Patients search by treatment and by insurance. Each service gets its own page with clear coverage answers. Psychiatry marketing

Parents, adults and referring clinicians search differently, and each needs different answers on the page. Eating disorder treatment marketing

Co-occurring searches split between mental health and addiction phrasing, and any ad that promotes substance use treatment falls under Google’s addiction services policy. Campaigns are split so mental health ads keep running. Addiction treatment marketing

Parents do the searching and compare school support, family therapy and insurance before they call, so the pages answer their questions first.

Tracking goes live before the first campaign does. CallTrackingMetrics assigns a number to each channel, records and scores every call, and captures each form, including insurance verification. In the Arizona account a call counts as a qualified inquiry when it lasts two minutes or longer, and budget follows the campaigns producing those calls.

Your admissions team marks which inquiries admitted. The monthly report then shows calls, forms, admissions and cost per admission by channel and by program, with rankings and traffic in the same 24/7 dashboard as leading indicators. Response time matters as much as volume; see the speed to lead guide.

SEO plans carry a 90-day minimum because nothing meaningful can be judged sooner.

What the audits find

These four problems are the ones Lead to Recovery’s audits find on programs that have already paid for marketing.

A single “services” page cannot rank for residential, IOP and psychiatric searches at once, and directories with a page per program outrank it. Each level of care needs its own page and its own Business Profile service.

Cheap clicks from people looking for free support fill the report and drain the budget. Judging campaigns by qualified calls, as the Arizona account does with its two-minute threshold, moves spend to the searches that admit.

Leadership sees spend and sessions but no admits, and the budget is cut in month four. Call tracking tied to admissions is included in every plan so the decision rests on cost per admission.

Families, payers and referral sources read the same pages. Copy with no credentials, no insurance answers and no named reviewer falls short of Google’s standards for health content and loses the reader.

Compliance as navigation

Mental health programs face fewer ad restrictions than addiction treatment, and the ones that apply decide what a campaign can target and track.

Lead to Recovery describes what these rules say and builds within them; your healthcare counsel confirms how they apply to your program.

Published pricing

Lead to Recovery publishes its prices, and each plan is scoped on a strategy call. The Arizona engagement combined a national SEO plan with paid search across Google, Microsoft and Meta.

$750

starting price per month, per location

One location and its Business Profile. Built for outpatient practices and single-site IOPs that admit from a drive-time radius.

$1,500

starting price per month

Several counties or a metro with multiple programs and locations.

$7,500

starting price per month

Residential, telehealth and private-pay programs that admit from anywhere.

$1,000

starting price per month

Google Ads, Microsoft Ads and Meta campaigns, managed against cost per qualified call.

Conversion rate optimization starts at $1,000 a month and website design at $4,800.

Co-founded by Matthew Travers and CEO Sean Bolton, the agency markets addiction, mental health, eating disorder, ABA and sober living providers and no other industry.

Call tracking is included in every plan, and the monthly report shows cost per admission by program alongside rankings and traffic.

One plan and one monthly review. That is how the Arizona center grew admissions 61% while blended cost per admission held flat.

Plans start at $750 a month and are listed on the pricing page.

Answer engine and generative engine optimization are standard, and the free AI visibility tool shows how AI assistants describe your program today.

Founded in 2006 and Inc. 5000 recognized, the sister agency adds design, development and creative depth to every account.

Questions programs ask

Book a strategy call or call 855-876-7238. We will review your rankings, your ad accounts and your call tracking, and show you where the next admissions will come from.