Behavioral & Mental Health Digital Marketing Services

Sites that are outdated and not properly optimized for mobile are guaranteed to fail in terms of acquiring leads from online mental health marketing. If your site isn’t providing the type of experience potential patients expect upon arrival to it, it’s beyond time to redesign your site since there’s never a second chance for a first impression. And once they’re gone, they’re gone.

SEO for mental health professionals is a marathon-paced endeavor, but statistics show that when done correctly, Search Engine Optimization for mental health professionals can provide a steady flow of targeted traffic and leads for your practice indefinitely. Who doesn’t want in on that action?

SEO isn’t exactly rocket science, but it does require patience and persistence in terms of optimizing your site and advanced knowledge of what works and what doesn’t in terms of coding, content, and backlinking.

The main areas needing to be addressed for SEO should include:

• Analytics and Google Search Console setup
• Keyword research
• Title optimization
• Meta description optimization
• Alt tag optimization
• Optimization of relevant content
• Anchor text
• Headers and footers
• Consistent content creation (new web pages, blog posts, and articles)
• Inbound links from third party sites

Google Business Profile, which is often referred to as Google Maps, is an important piece of real estate you’ll need to attack from a mental health marketing standpoint if you’re looking to pull in behavioral treatment patients from your local market.

Unlike Google organic SEO, Google Business Profile doesn’t look at coding and backlinks to determine “relevance” thus increasing your positioning in search results. Rather, in the case of Google Business Profile, it is heavily reliant on EXACT data points you put on your Google Business Profile profile (official business name, address, phone number, etc.) and looks at third-party sites the likes of Manta, Yext, InsiderPages, etc. to see if the exact same data exists on them. The more frequently data points match in terms of quality and quantity, the higher the potential for increasing your ranking within local search results for relevant terms.

There’s much more involved with Google Business Profile optimization, but the above covers the core foundational items needing to be addressed in your local mental health marketing strategy.

Pay-Per-Click Marketing is a must-have if you have a newer website or are looking to shore up leads from mental health marketing in short order.

Unlike SEO which can take months to start seeing results from your efforts, Paid Search Advertising for behavioral treatment centers offers the ability to start running ads in a matter of days on platforms such as Google, Bing, Yahoo!, DuckDuckGo, Facebook, Instagram, and LinkedIn. This is fantastic for getting immediate targeted traffic to your site but comes at a cost.

As the name indicates, you “pay per click”. Every time someone clicks on your ad, it will cost you “X” number of cents or dollars for each click. This is one of the most effective mental health marketing channels but it can also be cost-prohibitive if you don’t know what you’re doing. In addition, you must have Legit Script certification before running any paid ads on Google or Meta.

The good news is, when PPC is done correctly, it can be very rewarding in terms of return on investment for your marketing dollars and can provide strong returns. The only caveats are you absolutely must set up stellar ad campaigns and keep an eye on matching options, keyword targets, etc. and closely monitor analytics to make sure your campaigns are producing the type of ROI you’re seeking.

Social Media Marketing is a phenomenal place to spend time and marketing dollars to promote your mental health practice and do so to the masses at a level unmatched by other behavioral and mental health marketing tactics.

It’s on social media sites where you can share all types of information ranging from mental health awareness to events to PR announcements and beyond. It’s also a great place for you to build your follower base and advertise to specific target audiences in a laser-focused manner. And just like organic SEO, Local SEO, & PPC, social media channel marketing for treatment facilities has proven to provide new patients each and every month when executed properly.

When you get leads from your site, you typically get email addresses as a part of form submissions, newsletter signups, etc. You may already have a huge list of email addresses. But what are you doing with these valuable email addresses? Are you segmenting them and regularly emailing patients, previous patients, parents or loved ones with strategic messaging or the latest news, events, or procedures to keep your brand top of mind?

Most behavioral treatment clinics and service providers don’t take full advantage of email marketing and very few of them know how to do it effectively. Regardless, if you’re not doing email marketing at all, you’re missing out on a huge opportunity for new patient admissions and potential referrals from previous patients or their loved ones.