women learning about our mental health marketing agency

For individuals seeking treatment, it’s a common practice for them to go to a search engine and start looking for information on mental disorders to better understand the causation of their issue. That’s a rabbit hole in itself for the average user and can often lead to people misdiagnosing themselves. With the expertise of Lead to Recovery, you can simultaneously educate patients and gain more admissions.

If you prefer to speak with someone now please call 855-876-7238.

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Our Mental Health Marketing Agency Services

Lead to Recovery offers a wide range of effective mental health marketing services to help fill your census.


Improve your site’s rank with SEO mental health marketing.

web design

Impress your clients to get an accurate feel for your facility.


Target your audience so it’s easy to analyze and improve results.


Mental Health Social Media

Strategic messaging and advertising to truly be effective.


Conversion-focused content that gets the clicks and admits.

Mental health digital marketing service providers can’t
control people’s search behavior but what they can
control is the type of information people can see in search results and the ability of those individuals to become familiar with their brand, especially for those proactively seeking treatment providers.

Here are some of the top mental health marketing strategies you should be leveraging to consistently generate
high-quality inquiries:

women providing talk therapy to man
  • Conversion-focused Website Design

  • Pay-Per-Click (PPC) Marketing via Google Ads, Bing, Yahoo!, and DuckDuckGo

  • Search Engine Optimization (SEO)

  • Social Media Marketing & Advertising via Facebook, Instagram, and LinkedIn
  • Emoticon concept from sad face to
    happy face after handling mental
    health concerns.

  • Google Business Profile Optimization (Google Maps listings in search results)

  • Email Marketing

laptop with a design for a new client
web design

Web Design

Sites that are outdated and not properly optimized for mobile are guaranteed to fail in terms of acquiring leads from online mental health marketing. If your site isn’t providing the type of experience potential patients expect upon arrival to it, it’s beyond time to redesign your site since there’s never a second chance for a first impression. And once they’re gone, they’re gone.

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Be sure to find a behavioral health digital marketing agency that not only understands the behavioral health market but also understands the importance of architecting aesthetically pleasing, mobile-optimized, conversion-focused design. At Lead to Recovery, we take therapist web design seriously.

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SEO for mental health professionals is a marathon-paced endeavor, but statistics show that when done correctly, Search Engine Optimization for mental health professionals can provide a steady flow of targeted traffic and leads for your practice indefinitely. Who doesn’t want in on that action?

SEO isn’t exactly rocket science, but it does require patience and persistence in terms of optimizing your site and advanced knowledge of what works and what doesn’t in terms of coding, content,
and backlinking.

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graphic of google search console analytics
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The main areas needing to be addressed for SEO should include:

  • Analytics and Google Search Console setup

  • Keyword research

  • Title optimization

  • Meta description optimization

  • Alt tag optimization

  • Optimization of relevant content

  • Anchor text

  • Headers and footers

  • Inbound links from third party sites

  • Consistent content creation
    (new web pages, blog posts, and articles)

marketing mastery ebook cover

Double your leads, get more clients.

Our step-by-step guide simplifies the marketing process to make your life easier in just 60 days.

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picture with magnifying glass hovering over Google Business Profile
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Local SEO

Google Business Profile, which is often referred to as Google Maps, is an important piece of real estate you’ll need to attack from a mental health marketing standpoint if you’re looking to pull in behavioral treatment patients from your local market.

Unlike Google organic SEO, Google Business Profile doesn’t look at coding and backlinks to determine “relevance” thus increasing your positioning in search results. Rather, in the case of Google Business Profile, it is heavily reliant on EXACT data points you put on your Google Business Profile profile (official business name, address, phone number, etc.) and looks at third-party sites the likes of Manta, Yext, InsiderPages, etc. to see if the exact same data exists on them. The more frequently data points match in terms of quality and quantity, the higher the potential for increasing your ranking within local search results for relevant terms.

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ppc white

PPC Marketing

Pay-Per-Click Marketing is a must-have if you have a newer website or are looking to shore up leads from mental health marketing in short order.

Unlike SEO which can take months to start seeing results from your efforts, Paid Search Advertising for behavioral treatment centers offers the ability to start running ads in a matter of days on platforms such as Google, Bing, Yahoo!, DuckDuckGo, Facebook, Instagram, and LinkedIn. This is fantastic for getting immediate targeted traffic to your site but comes at a cost. Book a discovery call with one of our mental health marketing agency experts today so you can take advantage of this highly effective marketing strategy.

As the name indicates, you “pay per click”. Every time someone clicks on your ad, it will cost you “X” number of cents or dollars for each click. This is one of the most effective mental health marketing channels but it can also be cost-prohibitive if you don’t know what you’re doing. In addition, you must have Legit Script certification before running any paid ads on Google or Meta.

The good news is, when PPC is done correctly, it can be very rewarding in terms of return on investment for your marketing dollars and can provide strong returns. The only caveats are you absolutely must set up stellar ad campaigns and keep an eye on matching options, keyword targets, etc. and closely monitor analytics to make sure your campaigns are producing the type of ROI you’re seeking.

image of phone with Google Ads homescreen
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Ask About Our Mental Health
Marketing Services

The above mental health marketing strategies have all proven to provide strong ROI if it is set up and executed properly. Some take longer than others to shore up results, but collectively all work toward the same goal of maximizing your exposure across the internet.

If you’re not convinced you are getting the best results from your internal marketing efforts or from a mental health marketing agency partner, please give us a call at 855-876-7238 to speak with one of our behavioral health digital marketing specialists today for a free consultation and assessment.

Did we mention Lead to Recovery has a 100% client satisfaction rate? It’s a record we intend on keeping…

older woman talking to room full of people

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

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co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers


Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.