Most centers make the mistake of not even claiming their business on GBP. This represents a slew of issues which we will cover in a later blog post, but for now, if you haven’t claimed your GBP listing, get that ball rolling immediately.
If you have already claimed your listing and have done nothing more than that, you’re missing the boat here. For claimed listings, businesses are able to inject key information into their business profile such as address, website, phone number, hours of operation, payments accepted, images of your facility, videos, and so much more.
Aside from claiming your listing and optimizing your center’s profile, there is still additional optimization needed in the form of ongoing citation building in order to capture one of those valuable top 3 slots in Google Maps on search engine results pages.