business graphs showing mental health conversion rate optimization services

We’re firm believers that any mental health center with website traffic can benefit from conversion rate optimization, the process of maximizing a website’s ability to convert site users into new patients or email list subscribers — whatever conversion means to you. CRO works hand in hand with search engine optimization (SEO) and is a necessary piece of the puzzle in making sure your site’s incoming, targeted, organic traffic doesn’t go to waste.

Conversion rate optimization improves user experience and site content so it provides the most value for your practice’s intended audiences. It enhances SEO and maximizes the work your website can do for you so you can spend your time on the services and patients you care about.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Benefits of Conversion Rate Optimization

We Make Your Time Worthwhile

CRO can double or triple the number of patients who contact you or sign up with your practice after visiting your website. Combined with effective SEO and content strategy, there’s no limit to what conversion rate optimization can really do.

Our Process

LTR drug rehab SEO strategy graphic

After a free Discovery Call to learn about your CRO needs and overall digital marketing effectiveness, strategies and goals as a mental health service provider, the Lead to Discovery team devises a clear plan to optimize your website for conversions in a way that best fits your budget and timeline.

Through mental health conversion rate optimization, we work with your site’s SEO and content to give targeted site visitors the best experience possible once they’ve made it to your website’s pages. We work to make it as easy as possible for potential new patients to contact you, find the information they need, engage with your site and return.

We perform extensive data-driven tests and experiments that combine the art and science of digital marketing, all with the sensitivities of the mental health audience and industry in mind. We incorporate beautiful images and informative and confidence-building content that includes videos and client testimonials, all while using the right keyword phrases to enhance your site’s search engine rankings.

Lead to Recovery’s complete mental health CRO process includes the six phases of discovery, strategy, implementation, optimization, analysis, and auditing.

Discovery & Onboarding

Lead to Recovery’s mental health conversion rate optimization (CRO) discovery and onboarding process includes a Discovery Call, a free site audit and a conversation where you get to know us and we get to know about your practice, your patients, and your conversion goals. Our aim is to learn how we can turn your website into a lead-generating tool that saves you money on marketing and helps your practice and website performance grow.


CRO strategy involves planning for content, coding and thorough and ongoing testing of your website and its pages to turn traffic into conversions.

Implement & Execute

CRO implementation and execution involves a mixture of web design, content creation, SEO improvements and testing, testing and more testing.


The optimization phase is where we make sure we’re attracting the right audiences to your site through the specific keywords and content that get people who are experiencing mental health issues through your doors.


We use qualitative and quantitative analytical skills to improve your site’s lead-generating effectiveness and add more value to the humans spending time on your website.

Audit & Refine

We perform thorough audits to reassess your website’s overall effectiveness and overall digital marketing strategies.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success.

After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

Website design experts during meeting that will help promote your mental treatment center.

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

Request a Consultation

Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.

co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers


Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.