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Every inpatient, outpatient, and residential behavioral or mental health website can benefit from a strong mental health SEO strategy and expertise, especially smaller mental health practices and practitioners whose websites may be buried among those who’ve simply paid more for their marketing. Our staff specializes in search engine optimization and the mental health vertical for inpatient, residential, and outpatient treatment centers, so we understand the needs and trends affecting your audience, industry and competitors, along with what it takes to get your practice near the top of search results on search engines such as Google, Yahoo and Bing. Our behavioral health SEO agency services also include optimizing your Google Business Profile using local SEO so new patients in your area can easily find your website through Google local listings.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Benefits of our Behavioral or Mental Health SEO Agency Services

We Make Your Time Worthwhile

SEO generates targeted, organic website traffic that leads to organic conversions, saving you money on mental health PPC.

Mental Health SEO Experts

Our SEO for mental health strategies enhances user experience and the value and quality of content. We truly care about helping mental health practices grow to serve more patients more effectively, saving money and time that would otherwise be spent on marketing and better serving your patients and community. Additionally, we know how important online search is to those looking for a new therapist or counselor to help with their depression, anxiety or other mental health issues.

We Know Your Competition

We know what SEO tactics and keyword phrases other mental health service providers are using, so we know what works and what doesn’t. We know what can save you money and provide the highest-value, timeliest results that meet your website goals.

Holistic Strategy, Strong Foundation

We build our SEO strategy from a foundation based on your goals and target audience, laying the groundwork for sustainable expansion and synergy with all other elements of your practice’s online presence. 

Case Study

Lead to Recovery helped a mental health care facility grow through effective website redesign, traditional SEO and local SEO keyword research for mental health.

Our Challenge

While the client had experience with traditional marketing, they needed a revamp of their website with expertly done search engine optimization to create an online presence that could save them time and money through increasing organic traffic and conversions.

Our Solution

After researching the client’s online mental health practice and business profiles, website, and competitor search engine rankings, we decided on a comprehensive website redesign with a focus on improving local SEO through a reworking of their Google Business Profile (GBP). In addition, acquiring authoritative backlinks helps us to significantly improve the client’s standing with Google’s primary search engine.

953%
994%

Our Results

After just three months of work that included a prelaunch phase and site relaunch, Lead to Recovery improved the client’s organic SEO, including:

  • 953% increase in overall Google search rankings
  • 994% increase in mobile rankings 

Our Process

LTR strategy graphic

We begin our work with all new behavioral and mental health clients with a free Discovery Call to learn about your website needs and how our services can help you meet your goals in a way that saves your practice time and money. We perform a free audit of your website and current SEO metrics to understand your ranking among your competitors.

After our initial research and auditing phase, we implement best practice search engine optimization to get your website to the highest possible rankings on any given search engine results page (SERP). Our strategies and tactics include targeted keyword implementation, custom content creation, backlink outreach, improving user experience (UX), mobile optimization, and more. Then, we continually optimize and improve results through data analytics and testing via conversion rate optimization (CRO).

Overall, Lead to Recovery’s comprehensive behavioral health SEO campaign is a six-step marketing process that includes discovery, strategy, implementation, optimization, analysis, and auditing.

Discovery & Onboarding

The discovery and onboarding process is where you get to know us and we get to know you and your practice, patients and competitors.

Discovery Call

New clients begin their Lead to Recovery SEO journey with a free Discovery Call and a free initial SEO and website audit.

Your Budget, Your Goals

All our SEO work is designed to maximize our clients’ budget, incorporate their overall digital marketing strategy and reach our clients’ goals.

Onboarding

During the onboarding phase, we make sure your new SEO plan aligns with your budget, timeline and objectives.

Strategize

SEO strategy includes a comprehensive research phase, choosing the most effective keyword phrases and search engines to focus on for your mental health audience and setting clear timelines and goals.

Research

Our SEO research phase includes learning about your current clients, your competition’s SEO effectiveness and where and how to best reach new patients looking for mental or behavioral health services.

Keywords Research & Search Engines

Strong SEO depends on focusing on the right keywords that align with your patients’ search intentions and the mental health services you provide. We also incorporate our knowledge of search engine algorithms and optimize local SEO through local Google business pages.

Timeline & Goals

We know that specific, realistic, and well-communicated time frames and clearly communicated and measured objectives are key to a rewarding and effective relationship with our mental health clients. Keyword research that aligns with your business is the key to an effective strategy that increases your visibility in search engines.

Implement & Execute

SEO implementation and execution includes solid keyword and content strategies, content creation, coding and increasing backlinks to increase your brand’s authority throughout the web.

Keyword-Rich, Targeted Content

Keyword-rich, targeted SEO content that converts should include enticing CTAs, accurate and compassionate business profiles, captivating headlines, and well-placed and designed page elements. Effective content marketing ensures search engines understand your business and bring in the right traffic to your mental health practice website.

Local SEO/Integration

Optimizing a mental health practice’s local SEO strategies through their Google Business Profile (GBP) is crucial to standing out among local competitors and helping potential patients in your area find you when they need you.

Reach

SEO strategies can improve your practice’s reach by improving your brand’s online credibility with search engines, expanding upon your targeted audience and garnering authoritative backlinks from other websites. This includes adding your mental health practice’s information to mental health directories and health care directories.

Optimize

Search engine optimization in the mental health space is an ongoing process of optimization to improve SERPs and increase conversion rates. To consistently grow how many healthcare patients you see, you need to partner with an experienced mental health SEO company.

On-Page SEO for Mental Health Professionals

We perform on-page edits to content and placement of CTAs and other elements, test new headlines, and optimize meta descriptions to improve your appearance on the internet and search engines.

Conversion Rate Optimization

Conversion rate optimization (CRO) is the practice of testing and fine-tuning various elements on a website’s pages to maximize the potential of incoming SEO traffic to convert and is a critical component of quality SEO services.

Continual Refocusing

We create more personalized and audience-targeted content through the results of rigorous CRO testing.

Analyze

The mental health SEO analysis phase is ongoing and includes evaluating the performance of tested website page elements and calls to actions, keyword phrases and other quantitative and qualitative data.

Quantitative Data Analysis

Google Analytics and social media metrics help us track quantitative SEO data to monitor how we’re improving lead generation and conversions as our SEO efforts progress.

Qualitative Performance Analysis

Along the way, we communicate with clients to garner feedback on how SEO leads are affecting their practice’s growth and patient experience.

Targeting Analysis

We analyze keyword and traffic targeting, incorporating incoming data in our analysis to determine where to retarget or refocus our SEO efforts.

Audit & Refine

Although the mental health SEO process is ongoing and not linear, the final phase involves additional auditing and refining as we make adjustments and scale based on continued measurements, reports and real-time feedback.

Measuring & Reporting

Lead to Recovery, the best SEO specialist for the mental health field, tracks all technical SEO and content changes to ensure our solid SEO strategy and tactics remain transparent for clients and other members of our team.

Adjusting

Continuous adjustments to your website’s elements, online profiles and more are key to gaining and maintaining a high-ranking spot in the SERPs.

Scaling

As your site’s organic traffic leads to more and more patients contacting you for services, you may decide to scale your SEO and incorporate additional digital marketing tactics to accommodate your growing business. 

Generate Leads, Increase Patient Acquisition, and Convert Potential Clients with Effective Mental Health Marketing

If you prefer to speak with someone now please call 855-876-7238.

Whether you provide one-on-one counseling in a mental health private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts with an SEO company that specializes in SEO services for the mental health industry.

About Lead to Recovery

our team working on a laptop

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through SEO strategies, responsive web design, and effective online marketing for your mental health practice.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

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