man on a laptop working on mental health SEO

Every behavioral or mental health website can benefit from a strong mental health SEO strategy and expertise, especially smaller mental health practices and practitioners whose websites may be buried among those who’ve simply paid more for their marketing. Our staff specializes in search engine optimization and the mental health vertical, so we understand the needs and trends affecting your audience, industry and competitors, along with what it takes to get your practice near the top of search results on search engines such as Google, Yahoo and Bing. Our search engine optimization services also include optimizing your Google Business Profile using local SEO so new patients in your area can easily find your website through Google Maps.

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Benefits of Behavioral or Mental Health SEO

We Make Your Time Worthwhile

SEO generates targeted, organic website traffic that leads to organic conversions, saving you money on mental health PPC.

Case Study

Lead to Recovery helped a mental health care facility grow through effective website redesign, traditional SEO and local SEO.

Our Challenge

While the client had experience with traditional marketing, they needed a revamp of their website with expertly done search engine optimization to create an online presence that could save them time and money through increasing organic traffic and conversions.

Our Solution

After researching the client’s online business profiles, website and competitor search engine rankings, we decided on a comprehensive website redesign with a focus on improving local SEO through a reworking of their Google Business Profile (GBP). In addition, acquiring authoritative backlinks helps us to significantly improve the client’s standing with Google’s primary search engine.


Our Results

After just three months of work that included a prelaunch phase and site relaunch, Lead to Recovery improved the client’s organic SEO, including:

  • 953% increase in overall Google search rankings
  • 994% increase in mobile rankings 

Our Process

Lead to Recovery's Own Process concept image.

We begin our work with all new behavioral and mental health clients with a free Discovery Call to learn about your website needs and how our services can help you meet your goals in a way that saves your practice time and money. We perform a free audit of your website and current SEO metrics to understand your ranking among your competitors.

After our initial research and auditing phase, we implement the best in SEO practices to get your website to the highest possible rankings on any given search engine results page (SERP). Our strategies and tactics include targeted keyword implementation, custom content creation, backlink outreach, improving user experience (UX), mobile optimization and more. Then, we continually optimize and improve results through data analytics and testing via conversion rate optimization (CRO).

Overall, Lead to Recovery’s comprehensive SEO campaign for mental health professionals is a six-step marketing process that includes discovery, strategy, implementation, optimization, analysis and auditing.

Discovery & Onboarding

The discovery and onboarding process is where you get to know us and we get to know you and your practice, patients and competitors.


SEO strategy includes a comprehensive research phase, choosing the most effective keyword phrases and search engines to focus on for your mental health audience and setting clear timelines and goals.

Implement & Execute

SEO implementation and execution includes solid keyword and content strategies, content creation, coding and increasing backlinks to increase your brand’s authority throughout the web.


Search engine optimization is an ongoing process of optimization to improve SERPs and increase conversion rates.


The mental health SEO analysis phase is ongoing and includes evaluating the performance of tested website page elements and calls to actions, keyword phrases and other quantitative and qualitative data.

Audit & Refine

Although the mental health SEO process is ongoing and not linear, the final phase involves additional auditing and refining as we make adjustments and scale based on continued measurements, reports and real-time feedback.

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Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

Website design experts during meeting that will help promote your mental illness treatment center.

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.