person typing on laptop working on a mental health content marketing campaign

No matter how much you have to spend on marketing, we believe any behavioral health center can benefit from publishing high-quality content. Whether you need blog posts to educate people about mental health topics or landing pages to generate leads, content marketing is one of the most cost-effective ways to reach your target audience. Lead to Recovery has experience working with clients at every stage of the content marketing journey, ensuring you get expert advice that’s tailored to your specific needs.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Benefits of Mental Health Content Marketing

We Make Your Time Worthwhile

Lead to Recovery focuses on filling your census while helping you save time and money. We’ll help you develop a comprehensive mental health content marketing strategy that attracts potential clients to your website and persuades them to contact you for more information about your services.

Our Process

LTR drug rehab SEO strategy graphic

Our content marketing process begins with a complimentary Discovery Call to learn more about your overall marketing strategy, find out how your existing content is performing and discuss your updated content marketing objectives.

Based on this discussion, we’ll help you create a content marketing plan, establish a budget and develop a schedule for creating, publishing and optimizing content. Next, we assess your published content and check to see how each page is ranking, giving us insight into how your site is performing.

Once we understand your current marketing strategy, we begin developing a comprehensive content marketing plan. Our focus is on creating content that resonates with readers and shows them you have the expertise needed to help them improve their mental health and overall well-being. We also include clear calls to action on every page.

Our work doesn’t end when your new content goes live. Instead, we spend time testing headlines, calls to action and other page elements to determine which versions are the most effective. The end result is a steady stream of leads, ensuring you have plenty of opportunities to fill your census.

Discovery & Onboarding

Although Lead to Recovery specializes in marketing for the behavioral health industry, we recognize that no two treatment centers are the same. That’s why we offer a no-cost Discovery Call to anyone who wants to learn more about our content marketing expertise. During this 30-minute call, we learn more about your marketing goals, brand identity and vision for your behavioral health center.


We take a strategic approach to content marketing. As a result, every piece of content we publish has a clear purpose. Lead to Recovery also tailors its content marketing approach to your existing SEO and digital marketing strategy.

Implement & Execute

Once we have a strategy in place, we start implementing it. This involves developing content, inserting calls to action, adding backlinks and making updates as needed. When every element is in place, we publish the content to your website.


Content marketing isn’t a one-time task. It’s an ongoing process that can benefit from regular testing and updating.


Analysis involves tracking and measuring the results of your content marketing strategy. We use a variety of metrics to ensure your content is reaching the right audience and having a measurable impact on your bottom line.

Audit & Refine

After we analyze every aspect of your content marketing strategy, we do regular audits and testing to make sure your content is as effective as possible.

Frequently Asked Questions

Here are the answers to some of the most frequently asked questions about working with a mental health content marketing agency.

Content helps you connect with members of your target audience. It educates visitors, helps you set yourself apart from competitors and makes it easier to generate leads.

Mental health digital marketing isn’t like marketing for consumer packaged goods or accounting services. That’s why it’s so important to choose a marketing agency that has extensive experience working with clients in the mental health space. You should also look for an agency that values transparency.

Lead to Recovery is a trusted provider of mental health content marketing services. When you work with us, you can rest easy knowing that a team of dedicated experts is working to develop content that resonates with members of your target audience and drives traffic to your website.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

Website design experts during meeting that will help promote your mental treatment center.

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

Request a Consultation

Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.

co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers


Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.