Our content marketing process begins with a complimentary Discovery Call to learn more about your overall marketing strategy, find out how your existing content is performing and discuss your updated content marketing objectives.
Based on this discussion, we’ll help you create a content marketing plan, establish a budget and develop a schedule for creating, publishing and optimizing content. Next, we assess your published content and check to see how each page is ranking, giving us insight into how your site is performing.
Once we understand your current marketing strategy, we begin developing a comprehensive content marketing plan. Our focus is on creating content that resonates with readers and shows them you have the expertise needed to help them improve their mental health and overall well-being. We also include clear calls to action on every page.
Our work doesn’t end when your new content goes live. Instead, we spend time testing headlines, calls to action and other page elements to determine which versions are the most effective. The end result is a steady stream of leads, ensuring you have plenty of opportunities to fill your census.