Society used to take a harsh view of issues like substance use disorders, gambling, sex addiction and other so-called process addictions. However, we now have a clearer understanding of the link between mental health issues and unhealthy compulsive habits. It’s clear that people who can’t control unwanted behaviors require support and specialty care to help them overcome their inner struggles and lead a happy, healthy life.
At Lead to Recovery, we help behavioral and mental health professionals like psychotherapists, psychologists, addiction treatment centers, eating disorder specialists and detox clinics reach new patients to get them the help they need.
Behavioral Health Care Digital Marketing
While some mental health problems are a result of brain chemistry, genetics and environment, behavioral health problems are caused by maladaptive habits. Disordered behavior can cause mental health issues, and people who struggle with mental illness are more likely to develop habits that negatively impact their mental or physical health. More Americans than ever before are addressing these concerns, but having a wide target market doesn’t necessarily mean clients will automatically flock to your door.
The best way for your clinic to reach as many potential patients as possible is by creating a marketing plan that encapsulates the sensitivity of the subject matter while ranking high on the search engine results pages for health care phrases related to your practice.
Striking the balance between warmth and professionalism and including all the major keywords in your content is essential. Unless you have employees with a lot of spare time and expertise in marketing campaigns, in addition to in-depth knowledge of mental health care, we’d recommend working with a digital marketing agency like Lead to Recovery. Professional marketing efforts give you the best chance of reaching your target audience in today’s competitive marketplace.
Google Ads is just as important as ever if you want to have a strong mixture of long-term and short-term marketing materials. While content marketing and SEO are strategies that grow in effectiveness over time, PPC can get you immediate results. By bidding on the right keywords and creating great ads, you can get more eyes on your business and inspire growth.
Social Media Marketing
Social media channels are an essential aspect of any business operator’s toolkit. Not only does the public write reviews and testimonials for free, but these channels give you an opportunity to interact directly with your target audience. You can showcase your USPs by ensuring the messaging you post online is perfectly in line with your company’s values.
Social Media Advertising
Websites like Facebook and Instagram let you advertise using their services, which means you can get in front of the right people more quickly. Facebook Ads are a great way to use social media, but don’t forget the groups. By creating groups, you can develop a sense of community and attract customers you might not have reached otherwise.
Email marketing is one of the oldest tricks in the marketing book, but it’s got staying power for good reason. With most adults in the United States owning a smartphone and using it regularly throughout the day, it’s a simple and effective way to get in front of your target audience. You’ll keep your customers updated about wellness and provide tips and inspiration while promoting aftercare and other offerings, and they’ll feel valued and grateful for the free information and advice. It’s also a great communication tool to alert alumni to upcoming events.
Backlinks are an essential part of your marketing strategy, but to truly fall into favor with Google’s algorithm, you need to get links from authoritative sites back to your website as well. Lead to Recovery has the time and expertise to develop incoming links to boost rankings, increase traffic and directly attribute to new admissions at your facility or practice.