BEHAVIORAL HEALTH & ADDICTION TREATMENT DIGITAL MARKETING

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Take the Guesswork Out of Addiction Treatment Marketing

Only hire third-degree black belts in the art of substance abuse marketing (that’s us)
Society used to take a harsh view of issues like substance use disorders, gambling, sex addiction and other so-called process addictions. However, we now have a clearer understanding of the link between mental health issues and unhealthy compulsive habits. It’s clear that people who can’t control unwanted behaviors require support and specialty care to help them overcome their inner struggles and lead a happy, healthy life.

At Lead to Recovery, we help behavioral and mental health professionals like psychotherapists, psychologists, addiction treatment centers, eating disorder specialists and detox clinics reach new patients to get them the help they need.

Behavioral Health Care Digital Marketing

While some mental health problems are a result of brain chemistry, genetics and environment, behavioral health problems are caused by maladaptive habits. Disordered behavior can cause mental health issues, and people who struggle with mental illness are more likely to develop habits that negatively impact their mental or physical health. More Americans than ever before are addressing these concerns, but having a wide target market doesn’t necessarily mean clients will automatically flock to your door.

The best way for your clinic to reach as many potential patients as possible is by creating a marketing plan that encapsulates the sensitivity of the subject matter while ranking high on the search engine results pages for health care phrases related to your practice.

Striking the balance between warmth and professionalism and including all the major keywords in your content is essential. Unless you have employees with a lot of spare time and expertise in marketing campaigns, in addition to in-depth knowledge of mental health care, we’d recommend working with a digital marketing agency like Lead to Recovery. Professional marketing efforts give you the best chance of reaching your target audience in today’s competitive marketplace.

PPC Advertising

Google Ads is just as important as ever if you want to have a strong mixture of long-term and short-term marketing materials. While content marketing and SEO are strategies that grow in effectiveness over time, PPC can get you immediate results. By bidding on the right keywords and creating great ads, you can get more eyes on your business and inspire growth.

Social Media Marketing

Social media channels are an essential aspect of any business operator’s toolkit. Not only does the public write reviews and testimonials for free, but these channels give you an opportunity to interact directly with your target audience. You can showcase your USPs by ensuring the messaging you post online is perfectly in line with your company’s values.

Social Media Advertising

Websites like Facebook and Instagram let you advertise using their services, which means you can get in front of the right people more quickly. Facebook Ads are a great way to use social media, but don’t forget the groups. By creating groups, you can develop a sense of community and attract customers you might not have reached otherwise.

Email Marketing

Email marketing is one of the oldest tricks in the marketing book, but it’s got staying power for good reason. With most adults in the United States owning a smartphone and using it regularly throughout the day, it’s a simple and effective way to get in front of your target audience. You’ll keep your customers updated about wellness and provide tips and inspiration while promoting aftercare and other offerings, and they’ll feel valued and grateful for the free information and advice. It’s also a great communication tool to alert alumni to upcoming events.

Link Development

Backlinks are an essential part of your marketing strategy, but to truly fall into favor with Google’s algorithm, you need to get links from authoritative sites back to your website as well. Lead to Recovery has the time and expertise to develop incoming links to boost rankings, increase traffic and directly attribute to new admissions at your facility or practice.

Website Design

Your website is often the first impression a potential client has of your business, and you can’t underestimate how crucial it is to optimize. When people land on an outdated, slow website, there’s a strong chance they’ll immediately bounce and instead find a behavioral health care provider with a better-looking, fast-loading site.

It’s not just about aesthetics, though — search engines like Google run an algorithm that ranks each website based on over 200 data points. Web design, including navigation, CTAs and formatting, is an important factor if you want to rank higher up on those search engine results pages.

Search Engine Optimization

In fact, there’s so much involved in getting your website listed on the first page of the SERPs that it’s an entire discipline: SEO. The time it would take one person to implement and manage all the different aspects of SEO is equal to at least one full-time job role — and that’s not including all the other aspects of behavioral health marketing.

Investing in the help of a marketing agency is the most cost-effective and efficient way of getting all these services done to the highest standards. Some of the most crucial aspects of search engine optimization include:

  • Improving UX and UI
  • Mobile optimization
  • Website design
  • Schema markup
  • Redirect mapping
  • Custom URLs
  • Blog posts
  • Local landing pages
  • Backlinks
  • Long-form website content
  • Topic clusters and keywords
  • Optimized press releases

Local SEO

Local SEO has become a bigger focus for Google in recent years because it helps customers find what they’re looking for faster. This is great for small to medium-sized businesses that can get onto the front page of local searches much easier than they could for searches without local intent. To do this, you need to optimize your Google My Business profile, its local citations, and ensure your entire website is fine-tuned for search queries nearby.

Conversion Rate Optimization

When it comes to online marketing, one of the most important factors is conversion rate optimization. This metric measures the percentage of website visitors who convert to customers or fill out any form on your website. While the overall design is vital because it guides people in the right direction, the quality of writing and content is just as important.

Content Marketing

Content marketing is more important than ever in today’s marketplace, with most successful businesses understanding the value of making an emotional connection with consumers. By writing lots of well-written, valuable content and posting it online, you increase the chances of potential clients coming across it. If the information you provide is genuinely useful to the reader, they might bookmark the page where they found the information or explore the website further.

Mental health and behavioral health aren’t easy subjects to ask your friends and family about, so lots of people seek out answers online. Your business can leverage blog posts, e-books, articles and press releases to provide answers to these questions and attract new visitors to your website.

Start Improving Your Mental Health Marketing Strategy Today

Mental health services are providing society with an essential service. When the people who need help have easy access to health care, the world is a happier, healthier and more productive place. Lead to Recovery can help your treatment center or clinic stand out from the competition — call us today at 855-876-7238 for more information.

CALL NOW 855-876-7238

WHAT OUR CUSTOMERS ARE SAYING

“We started working with Lead to Recovery in early 2019 to help our addiction treatment center with our SEO and PPC programs. After having used several other addiction treatment marketing firms in the past with no results, we were a little nervous about working with yet another digital marketing firm. Our experience was great from the start. They clearly defined goals for the campaign and so far, their efforts have produced new admits to our facility on a regular basis and the results continue to grow. Thank you, LTR, for renewing our faith in online marketing!”

Aubrey D., Changing Tides

“I would recommend Lead to Conversion to anyone…my experience has been that they truly care about our business, and they want to see it succeed, and they’ll do everything they can to make sure that happens.”

Rogan H., Executive Director, Beachway Therapy Center

FROM THE BLOG

  • Smiling brunette woman having consultation with therapist

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