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Benefits of Benefits of Paid Google Ads

We Make Your Time Worthwhile

Paid Google Ads can quickly bring in new, targeted patients from the search results to your practice, but they can also quickly drain a budget if not done with the required skill and expertise. By handing your PPC advertising over to Lead to Recovery, you can count on your advertising dollars being spent efficiently, wisely and with the results to show for it.

Get Started With Google’s Required LegitScript Certification

If you provide behavioral or mental health services and haven’t yet run paid Google Ads, you’ll need to first become LegitScript certified, a process that can take anywhere from 30-60 days once your application is submitted. Google requires all mental health practices to become LegitScript certified to run paid Google Ads, making it a necessary bridge into the world of PPC marketing. 

Fortunately, we’re familiar with the process and can walk you through it to make it as easy as possible. Also, the sooner you start, the better, which is just another reason to book a free Discovery Call with us today.

Our Process

Our whole process begins with a free Discovery Call to learn about your current marketing challenges and needs. We use our experience to discuss various options for your budget, potential strategies and realistic timelines. If together we determine we’re a good fit, we begin laying the groundwork for your new PPC campaigns.

Once you sign on, we perform more research and auditing to identify the best approach for your ads. This includes thoroughly understanding your brand, your specific admissions or lead generating goals, your target audiences, your competition and more.

We select the best PPC marketing channels for your business, and we create ads and content to launch and test to drive the optimal results to reach your goals. We do all of this, of course, with the aim of providing the maximum value to you at the most minimal cost. 

Often, we can get started running Google Ads, Bing, Yahoo!, DuckDuckGo, Facebook, Instagram and/or LinkedIn ads for a client within just a few days. However, our entire PPC advertising process is six-fold and includes discovery, strategy, implementation, optimization, analysis and auditing.

Discovery & Onboarding

Discovery and onboarding is the process through which we learn about your practice’s PPC needs, target audience and digital marketing budget to prepare the best plan to move forward.

Strategize

Strategic planning is key to successful mental health PPC campaigns.

Implement & Execute

The implementation and execution phase of PPC marketing includes campaign setup, ad and website content creation, and official launch.

Optimize

Google Analytics, social media metrics and other data sources allow us to continually optimize your campaigns. 

Analyze

During the analysis phase, we evaluate quantitative and qualitative data to learn how your ads are benefiting your practice and what we can do to further improve results.

Audit & Refine

PPC advertising is a continually cycling process of measuring, auditing and refining to evolve as your business changes and grows. In the PPC world, there’s perpetual room for increased success, whatever that means for your center.

Book a Discovery Call

Whether your mental health services are provided through one-on-one counseling in private practice or group therapy services in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.