Our whole process begins with a free Discovery Call to learn about your current marketing challenges and needs. We use our experience to discuss various options for your budget, potential strategies and realistic timelines. If together we determine we’re a good fit, we begin laying the groundwork for your new PPC campaigns.
Once you sign on, we perform more research and auditing to identify the best approach for your ads. This includes thoroughly understanding your brand, your specific admissions or lead generating goals, your target audiences, your competition and more.
We select the best PPC marketing channels for your business, and we create ads and content to launch and test to drive the optimal results to reach your goals. We do all of this, of course, with the aim of providing the maximum value to you at the most minimal cost.
Often, we can get started running Google Ads, Bing, Yahoo!, DuckDuckGo, Facebook, Instagram and/or LinkedIn ads for a client within just a few days. However, our entire PPC advertising process is six-fold and includes discovery, strategy, implementation, optimization, analysis and auditing.