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Book a Discovery Call

Benefits of Benefits of Paid Google Ads

We Make Your Time Worthwhile

Paid Google Ads can quickly bring in new, targeted patients from the search results to your practice, but they can also quickly drain a budget if not done with the required skill and expertise. By handing your PPC advertising over to Lead to Recovery, you can count on your advertising dollars being spent efficiently, wisely and with the results to show for it.

Mental Health PPC Agency Experts

Because we only accept behavioral health, addiction, and mental health treatment centers as clients, Lead to Recovery’s team is able to provide unparalleled PPC expertise to target the right keywords and ad copy to win in search algorithms and reach those struggling with mental health issues.

We Know Your Competition

Because we’ve worked with dozens of mental health centers and practices, we know the PPC tactics that have worked and haven’t worked among your competitors, as well as what we can do to help your practice stand out from the crowd.

Holistic Strategy, Strong Foundation

We combine our knowledge of the ins and outs of search engine algorithms, keyword phrases and industry keyword bidding strategies with a holistic strategy that takes all the pieces of your digital marketing strategy into consideration.

Get Started With Google’s Required LegitScript Certification

If you provide behavioral or mental health services and haven’t yet run paid Google Ads, you’ll need to first become LegitScript certified, a process that can take anywhere from 30-60 days once your application is submitted. Google requires all mental health practices to become LegitScript certified to run paid Google Ads, making it a necessary bridge into the world of PPC marketing. 

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Fortunately, we’re familiar with the process and can walk you through it to make it as easy as possible. Also, the sooner you start, the better, which is just another reason to book a free Discovery Call with us today.

Our Process

Lead to Recovery's Own Process concept image.

Our whole process begins with a free Discovery Call to learn about your current marketing challenges and needs. We use our experience to discuss various options for your budget, potential strategies and realistic timelines. If together we determine we’re a good fit, we begin laying the groundwork for your new PPC campaigns.

Once you sign on, we perform more research and auditing to identify the best approach for your ads. This includes thoroughly understanding your brand, your specific admissions or lead generating goals, your target audiences, your competition and more.

We select the best PPC marketing channels for your business, and we create ads and content to launch and test to drive the optimal results to reach your goals. We do all of this, of course, with the aim of providing the maximum value to you at the most minimal cost. 

Often, we can get started running Google Ads, Bing, Yahoo!, DuckDuckGo, Facebook, Instagram and/or LinkedIn ads for a client within just a few days. However, our entire PPC advertising process is six-fold and includes discovery, strategy, implementation, optimization, analysis and auditing.

Discovery & Onboarding

Discovery and onboarding is the process through which we learn about your practice’s PPC needs, target audience and digital marketing budget to prepare the best plan to move forward.

Discovery Call

We start our PPC journey with you through a free Discovery Call. We perform a free audit of your current digital marketing strategies and discuss how we can generate leads that convert for your practice at a minimal cost.

Your Budget, Your Goals

A PPC strategy may include budgets that range significantly depending on a practice’s size and immediate goals. Smaller clients may allocate $3,000 a month, while much larger practices with multiple locations may spend as much as $250,000 a month, especially once proven results show their return on investment (ROI) is far greater.

Onboarding

We make sure your practice is LegitScript certified and in compliance with Google’s requirements for mental health practitioners. Then, we ensure we’re all on board with the PPC plan that works for you.

Strategize

Strategic planning is key to successful mental health PPC campaigns.

Research

We perform thorough keyword research based on real data from competitors in your area.

Platforms & Audience Targeting

Which search engines and/or social media platforms (Facebook, LinkedIn, etc.) might deliver the best results for your budget through paid ads? We investigate and strategize according to your targeted audience and client demographics.

Timeline & Goals

We make sure we’re all on the same page regarding measurable goals and how your budget will likely be spent over time. PPC advertising is one of the quickest ways to bring in new leads and conversions, as we can begin to see results within just a few days or weeks compared to the months that SEO and web design can take. However, ROI should continually improve as results come in over time.

Implement & Execute

The implementation and execution phase of PPC marketing includes campaign setup, ad and website content creation, and official launch.

Prelaunch

The prelaunch phase involves setting up a solid PPC campaign structure on our chosen platforms and search engines. This includes writing ad copy with corresponding landing pages on your website and keyword integration throughout your ads, website, and mental health social media accounts.

Content Creation

We create a variety of testable ads to maximize your campaign’s performance and minimize spend. Content creation includes writing ad headlines, website landing pages and calls to action (CTAs) we can continue to optimize as targeted leads come in.

Launch

Official launch is when your first ads go live. We monitor incoming analytics to better understand the ads, keywords and landing pages that are performing the best so we can further test and optimize those.

Optimize

Google Analytics, social media metrics and other data sources allow us to continually optimize your campaigns. 

Cost-per-Click

As we optimize, we aim for lower costs-per-click and an increase in high-quality leads.

Reach

PPC advertising can bring you more than just new patients; it can expand awareness of your brand within your community and affirm your status as a well-known authority in your space.

Continual Refocusing

Optimizing paid campaigns involves continually staying “on it” and up-to-date with your changing goals.

Analyze

During the analysis phase, we evaluate quantitative and qualitative data to learn how your ads are benefiting your practice and what we can do to further improve results.

Data Analysis

PPC advertising is an art and a science, and we use comparative data analysis to evaluate how your ads are affecting your website’s traffic, keyword costs, leads generated and more. 

Performance Analysis

We also want to know how your PPC ads are performing in terms of the real results that matter most to you.

Targeting Analysis

As we analyze the data to learn more and more about your target audiences, we adjust ads to optimize our timing and ability to reach them so they can begin to receive the beneficial, potentially life-changing mental health services you provide.

Audit & Refine

PPC advertising is a continually cycling process of measuring, auditing and refining to evolve as your business changes and grows. In the PPC world, there’s perpetual room for increased success, whatever that means for your center.

Measuring & Reporting

Transparency is one of our highest priorities in our communication with clients. With continual measuring of outcomes and clear reporting, we can keep you in the loop so you always know exactly how your budget is being spent.

Adjusting

Sometimes, a client’s objectives may change as a campaign progresses. We remain flexible and ready to adjust our keyword targeting, ad content and other campaign elements according to your changing needs.

Scaling

A successful PPC campaign can quickly translate into increased profits that allow a client to further grow their practice. That’s why our mental health clients will often increase their PPC ad spend within the first two to three months of a campaign. 

Book a Discovery Call

Whether your mental health services are provided through one-on-one counseling in private practice or group therapy services in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

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At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

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