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Utilizing Google Ads for your mental health treatment center offers an unparalleled opportunity to connect with individuals actively seeking help. As they search for treatment options or symptom relief, your facility’s ads can appear at the precise moment of their need, making immediate engagement possible. This targeted approach ensures that you’re reaching a receptive audience, thereby increasing your chances for qualified lead generation. Moreover, Google Ads allow for real-time analytics, enabling you to adjust your campaign for maximum efficacy and ROI. In essence, Google Ads serve as a strategic bridge between your center’s expertise and the individuals who most need your services. Lead to Recovery’s mental health PPC agency services are tailored to meet the objectives of your inpatient, residential, or outpatient treatment center.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Benefits of Paid Google Ads

We Make Your Time Worthwhile

Paid Google Ads can quickly bring in new, targeted patients from the search results to your practice, but they can also quickly drain a budget if not done with the required skill and expertise. By handing your mental health PPC advertising over to Lead to Recovery, you can count on your advertising dollars being spent efficiently, wisely, and with the results to show for it.

Mental Health PPC Agency Experts

Because we only accept behavioral health, addiction, and mental health treatment centers as clients for PPC management services, Lead to Recovery’s team is able to provide unparalleled PPC expertise to target the right keywords and ad copy to win in search algorithms and reach those struggling with mental health issues.

We Know Your Competition

Because we’ve worked with dozens of mental health centers and practices, we know the PPC tactics that have worked and haven’t worked among your competitors, as well as what we can do to help your practice stand out from the crowd.

Holistic Strategy, Strong Foundation

We combine our knowledge of the ins and outs of search engine algorithms, keyword phrases and industry keyword bidding strategies with a holistic strategy that takes all the pieces of your digital marketing strategy into consideration.

Our Mental Health PPC Process

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The journey with us starts with a complimentary Initial Consultation where we dive into your existing marketing hurdles and objectives. Leveraging our expertise, we explore a range of solutions tailored to your unique situation, action plans, and achievable timelines. If we agree that there’s mutual compatibility, we start setting the foundation for your forthcoming mental health PPC campaign.

When you become a client of our specialized mental health PPC agency, we extend our investigation and assessment to pinpoint the most effective tactics for your advertising initiatives. We get to know your brand deeply, clarify your enrollment or lead capture objectives, understand your intended customer base, evaluate your market rivals, and much more.

We then handpick the most suitable PPC platforms for your enterprise and develop advertisements and content for launch and performance evaluation, all designed to help us hit our KPI goals. Our ultimate goal is to deliver premium results for you but with a focus on cost-efficiency.

Discovery & Onboarding

Discovery and onboarding is the process through which we learn about your practice’s mental health PPC needs, target audience, and digital marketing budget to prepare the best plan to move forward.

Discovery Call

We start our PPC journey with you through a free Discovery Call. We perform a free audit of your current digital marketing strategies and discuss how we can generate leads that convert for your practice at a minimal cost.

Your Budget, Your Goals

A PPC ads strategy may include budgets that range significantly depending on a practice’s size and immediate business goals. Smaller clients may allocate $3,000 a month, while much larger practices with multiple locations may spend as much as $250,000 a month, especially once proven results show their return on investment (ROI) is far greater.

Onboarding

We make sure your practice is LegitScript certified and in compliance with Google’s requirements for mental health practitioners. Then, we ensure we’re all on board with the PPC plan that works for you.

Strategize

Strategic planning is key to successful mental health PPC campaigns.

Research

We perform thorough keyword research based on real data from competitors in your area.

Platforms & Audience Targeting

Which search engines and/or social media platforms (Facebook, LinkedIn, etc.) might deliver the best results for your budget through paid ads? We investigate and strategize according to your targeted audience and client demographics.

Timeline & Goals

We make sure we’re all on the same page regarding measurable goals and how your budget will likely be spent over time. PPC advertising for mental health services is one of the quickest ways to bring in new leads and conversions, as we can begin to see results within just a few days or weeks compared to the months that SEO and web design can take. However, ROI should continually improve as results come in over time.

Implement & Execute

The implementation and execution phase of PPC marketing includes campaign setup, ad and website content creation, and official launch.

Prelaunch

The prelaunch phase involves setting up a solid PPC strategy and ad campaign structure on our chosen platforms and search engines. This includes establishing ad groups, writing ad copy with corresponding landing pages on your website and keyword integration throughout your ads, website, and mental health social media accounts.

Content Creation

We create a variety of testable ads to maximize your campaign’s performance and minimize spend for your PPC campaign. Content creation includes writing ad headlines, website landing pages and calls to action (CTAs) we can continue to optimize as targeted leads come in.

Launch

Official launch is when your first ads go live. We monitor incoming analytics to better understand the ads, keywords and landing pages that are performing the best so we can further test and optimize those to ensure a successful PPC campaign.

Optimize

Google Analytics, call and form tracking metrics, and other data sources allow us to continually optimize your campaigns. 

Cost-per-Click

As we optimize, we aim for lower costs-per-click and an increase in high-quality leads coming from search results.

Reach

PPC ad campaigns can bring you more than just new patients; it can expand awareness of your brand within your community and affirm your status as a well-known authority in your space.

Continual Refocusing

Optimizing paid campaigns and PPC management services involves continually staying “on it” and up-to-date with your changing goals.

Analyze

During the analysis phase, we evaluate quantitative and qualitative data to learn how your ads are benefiting your practice and what we can do to further improve results.

Data Analysis

PPC advertising is an art and a science, and as PPC experts, we use comparative data analysis to evaluate how your ads are affecting your website’s traffic, keyword costs, leads generated and more.

Performance Analysis

We also want to know how your PPC ads are performing in terms of the real results that matter most to you.

Targeting Analysis

As we analyze the data to learn more and more about your target audiences, we adjust ads to optimize our timing and ability to reach them so they can begin to receive the beneficial, potentially life-changing mental health services you provide.

Audit & Refine

Mental health PPC advertising is a continually cycling process of measuring, auditing and refining to evolve as your business changes and grows. In the PPC strategy world, there’s perpetual room for increased success, whatever that means for your center.

Measuring & Reporting

Transparency is one of our highest priorities in our communication with clients in the mental health industry. With continual measuring of outcomes and clear reporting, we can keep you in the loop so you always know exactly how your budget is being spent.

Adjusting

Sometimes, a client’s objectives may change as a campaign progresses. We remain flexible and ready to adjust our keyword targeting, ad content and other campaign elements according to your changing needs.

Scaling

A successful PPC ad campaign can quickly translate into more qualified leads and increased profits that allow a client to further grow their practice. That’s why our mental health clients will often increase their PPC ad spend within the first two to three months of a campaign.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Whether your mental health services are provided through one-on-one counseling in private practice or group therapy services in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

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At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through PPC advertising management services and effective online PPC marketing strategies.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

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co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers

Co-Founder

Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.

Our Case Studies

Successful LinkedIn Advertising for Clinic A in Phoenix, AZ

Efficiency of Multi-Channel Advertising for Clinic B in Florida

Cost-Efficiency in Multi-Channel Advertising for Clinic A in AZ