digital rehab conversion rate optimization funnel

Any addiction treatment center with a website that attracts traffic can benefit from conversion rate optimization. It’s one of the trickiest yet most impactful pieces of a digital marketing strategy and, when effectively done, gets the most out of SEO and ensures valuable targeted traffic is converted into leads rather than lost as a missed opportunity. CRO testing allows us to make every element on a website’s pages contribute to a user’s positive experience, guiding them down a funnel from site visitor to treatment center patient.

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Benefits of Conversion Rate Optimization

We Make Your Time Worthwhile

“Lead to Recovery has a proven track record of a minimum 30% increase in targeted search traffic and associated conversions within the first 45 days from site launch/relaunch, with some of our clients seeing over a 300% increase within 90 days.”

Case Study

Lead to Recovery helped an alcohol and drug addiction recovery facility achieve dramatic growth through the dynamic duo of SEO and CRO.

screenshot of Google Analytics Ads Campaign performance

Our Challenge

The client had a strong service offering and a strong reputation, but facilities of lesser quality and experience were surpassing them in their marketing tactics and outreach. This client needed to catch up and claim their status as the authority in their space.

Our Solution

We proposed a content marketing and SEO strategy to be followed up with a solid CRO strategy to capitalize on new site traffic and turn it into conversions. The CRO strategy would entail multiple touch-point conversions, including inbound phone calls, online chat and insurance form submissions.

210%

Our Results

By combining SEO with rigorous CRO testing and implementation, the client saw outstanding results in the form of drastic increases in phone calls, insurance queries and organic traffic. Compared to the previous year, the client saw the following results:

  • 210% increase in organic traffic
  • 153% increase in the conversion rate for inbound phone calls
  • Five times the number of average phone calls
  • Value of per-lead insurance queries increased by 50%

Our Process

Our content marketing process begins with a free Discovery Call for every client. We get to know your objectives and your brand’s current online marketing strategies, and we discuss our various options for using your budget in ways that get you the most converting leads to see the results you most want.

Then, we get to work building a thoughtful, intentional, research-based content strategy that aligns with your brand’s unique services and identity while maximizing SEO and driving targeted leads to conversion, filling your census.

Content marketing can include website copy, blogs, articles, emails, social media and more. It can include text, images and video. We want you to stand out as the authority in your space through high-value, conversion-focused content. Your content may include client testimonials, calls-to-action and tips for those in recovery, all presented in thoughtful, informative and user-friendly ways that build a client’s trust in your center long before they physically enter your doors.

Our content strategy leads to transparent, measurable results using quantitative data to continually optimize and grow as you do. All in all, our strategy includes discovery, strategy, implementation, optimization, analysis and auditing.

Discovery & Onboarding

During the discovery and onboarding phase, we learn everything we can about our clients’ current frustrations and needs and propose a solution that includes transparent, measurable results.

Strategize

Content marketing strategy is conversion and keyword-focused for SEO while simultaneously designed to provide the most value for your target audience in ways that enhance your authority as a leading addiction treatment center.

Implement & Execute

This is where the rubber meets the road as we begin creating, curating and publishing content that includes meaningful conversion-focused copy, images and video using proven and well-researched SEO best practices.

Optimize

As published content yields website traffic, leads and conversions, we optimize our content strategy to continuously engage in more meaningful ways with your ideal target audiences.

Analyze

The analysis phase of every content marketing project is essential to making sure every dollar of your budget is wisely spent in ways that benefit you.

Audit & Refine

We continuously audit and refine our content marketing strategies, adjusting and scaling efforts as conversions come in and your treatment center grows.

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Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

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Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.

Client Testimonials