While SEO drives traffic to your site’s pages, CRO is where we decide which site pages to focus on to capitalize on incoming traffic and drive home the most leads and conversions.

Our element placement strategy helps us determine where and how elements such as forms, chat boxes and calls to action work best on a page.

A strong testing strategy includes planning how we’ll test the effectiveness of various elements on a site’s page, track test results and make changes that continuously lead to better results and higher conversion rates.

We optimize pages driving the most traffic first to see the quickest, most impactful results that fill your seats.

CRO-specific optimization actually includes search engine optimization and optimizing keyword phrases so the elements on a page can do the work of converting as much targeted incoming traffic as possible.

As our CRO efforts progress, we ensure results remain in line with your treatment center’s goals, refocusing our work in real time based on your (and your clients’) feedback.

At Lead to Recovery, we’re unfailing in our commitment to documenting our processes. With every optimization, A/B test, form edit or external algorithm change, we make sure we keep track of our work within the analytics interface itself so clients and internal team members can measure the effectiveness of each action.

When we make adjustments to any element on your website’s pages, we keep user experience top of mind to get those facing addiction the information and services your center provides as quickly and easily as possible.

With effective CRO leading to an increasing number of phone calls, form submissions and admissions, we work together to ensure a solid plan for continued, targeted growth.