With more people conducting searches for products and services online than ever, a marketing strategy that takes search engines into consideration is essential. The highly personal nature of mental health services means mental health providers can capitalize on search intent better than most. That said, having a website and social media pages isn’t enough to attract patients to your mental or behavioral health practice.
Digital marketing efforts offer a cost-effective, practical solution to helping you find more new patients. One of the best things about an online marketing plan is that it’s entirely quantifiable, unlike traditional marketing services. At Lead to Recovery, we can help you improve search engine rankings and inspire more referrals, with metrics to demonstrate how well we’re performing. Call us at 855-876-7238 for a proposal.
The Stigma Around Mental Health Treatment Is Lifting
Mental health topics are notoriously difficult to talk about, and traditionally, people have been told to toughen up or get over it when faced with all but the most severe mental health challenges. Any mental health professional knows this technique is only likely to lead to further problems, and the public is developing this understanding, too. The stigma around mental health is lifting, which means more potential clients.
However, it also means more prospective patients for other psychiatrists. To compete, you should ensure your online presence is optimized to show up at the top of search engine results pages. Not only that — it must contain engaging, convincing copy that encourages prospective clients to reach out to you. We can help you develop an SEO strategy that spans multiple channels, and we have the expertise and time to deliver exceptional results.
Boost Your Psychiatry Practice’s Online Presence
Trust is paramount when it comes to potential patients believing in your ability to help them with their deepest, most personal issues. In many instances, a parent or loved one might be searching for your services, so copy should be targeted. When patients find your website, it should be clean, responsive and easy to navigate to make it as easy as possible for a potential patient to make a booking or inquiry.
There’s more to patient acquisition and driving website traffic than optimized websites. Reputation management is crucial to attracting more patients and retaining existing patients. We manage your psychiatry practice’s online reputation in a variety of ways, including handling online reviews, Google Business Profile optimization and social media management.
Psychiatry Practice Marketing Must-Haves
An effective marketing campaign for a psychiatry practice involves a multipronged approach that many small businesses would struggle to tackle in-house. By outsourcing marketing, you free up time for your best team members (including yourself!) and invest in digital marketing expertise.
This means you’re getting the best of both worlds as your workforce focuses on patient care and we do what we do best: get your site to climb up the search results and inspire people to book.
Psychiatrist Website Design
Web design underpins your entire psychiatry marketing offering. Think of it as your online storefront and the first impression most people are going to have of your business. With more people using mobile devices than desktop, your site must be optimized for all devices. Speed, responsiveness and intuitive navigation are also nonnegotiable if you want to stand out above your competitors.
Search Engine Optimization
SEO covers a broad range of marketing approaches, all with the common goal of helping patients find you on Google and other search engines. First, your website needs to be optimized for SEO so it captures local search intent, contains just the right mix of relevant keywords and lets search engines and web users know which services you offer and in which locations. In addition to using the right keywords for psychiatrist practices, you need to understand topical relevance and semantic keywords to get the best results.
It doesn’t end there. There are lots of ways to appear higher in search results that occur off-page. This includes backlinks, content marketing, social media strategy and more.
Social Media Advertising and Marketing
Social media is an excellent tool for managing your psychiatrist office’s reputation and letting the world know about your brand personality. Not only can you use it to conduct extensive research on your target audience, you can also measure how effective your strategy is using various tools.
Pay-per-click advertising can deliver immediate results and send your website hurtling straight to the top of relevant searches. PPC is great because you only pay when someone clicks on the ad, but it specifically targets search engine users who are actively looking to use your service.
Optimized Press Releases
Press releases are fantastic marketing tools that generate excitement around advancements to your practice. Whether you’re rebranding your psychiatrist office, opening a new location or offering a new service, a press release can drive traffic and establish brand authority. We take the time to get to know your brand voice and business goals and create perfectly optimized copy that converts.
Email marketing campaigns have become increasingly effective in recent years as people use smartphones to check emails more regularly than ever. A well-timed, thoughtful campaign can inspire previous customers to come back and warm up cold leads generated from your website forms.
Data and Analytics Drive Digital Marketing Success
The key to successful digital marketing is making the most of data and analytics. Unlike old-fashioned marketing campaigns, internet marketing provides real-time information about exactly what works and what doesn’t. What’s more, by counting on a marketing agency like Lead to Recovery, you leverage their experience and database to pinpoint areas of success and make any necessary changes to your future strategy.
Practice Marketing for Psychiatrists and Other Mental Health Professionals
To attract more clients and refine your online reputation, get in touch with the digital marketing experts at Lead to Recovery today at 855-876-7238.