female typing on a laptop working on a rehab content marketing strategy

Content marketing is essential for every addiction treatment agency that’s looking to expand, help current and new clients and garner trust as an authoritative and respected leader in the space and within their communities. Keep your center top of mind with your audience and potential clients in ways that increasingly lead to conversions through improved SEO, targeted keyword phrases, email updates to segmented email lists that incorporate testing subject lines and calls to action (CTAs). The right content can drive more targeted traffic to your website through organic search and then take that traffic all the way to conversion.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Benefits of Rehab Content Marketing

We Make Your Time Worthwhile

Lead to Recovery combines addiction treatment industry knowledge with content marketing and SEO expertise to fill your website, social media and email outreach with enticing content that converts.

Rehab Content Marketing Agency Experts

We create content strategies and meaningful content that saves our addiction treatment agency clients money and time. Get the most out of your marketing budget while spending your time and dollars on your client services and growth.

We Know Your Competition

With years of experience solely focusing on digital marketing for clients in the addiction treatment and mental health industries, we know what content your competitors are sharing and what you can do to stand out.

Holistic Strategy, Strong Foundation

Every piece of content and our overall content strategy are created foremost with our clients’ primary objectives in mind. We get to understand your goals, clients and business first and go from there.

Case Study

We performed SEO and content marketing for a North Carolina-based addiction treatment center, effectively restoring this client’s faith in digital marketing agencies through successful results.

PPC for addiction treatment centers

Our Challenge

The client had a bad taste in their mouth from several other digital marketing agencies that had failed to deliver the results they were looking for. Lead to Recovery was faced with generating leads for the clients through SEO and content marketing when other agencies hadn’t been able to do so.

Our Solution

Based on a comprehensive site audit and competitor research, we developed a plan to combine SEO with powerful content marketing, a crucial aspect of SEO that previous agencies had left nearly untouched. Content marketing would improve link development and SEO to generate targeted leads based on carefully selected keyword phrases.

64%

Our Results

Within two months, their website’s organic Google traffic and inbound phone calls increased significantly, resulting in two new admissions resulting directly from this work.

More specifically, the client reaped the following results from strategically written blog posts, new website pages and corresponding SEO:

  • Google referral traffic grew 64% within the first 60 days
  • 26 inbound calls within 2 months
see full case study

Our Process

LTR drug rehab SEO strategy graphic

Our content marketing process begins with a free Discovery Call for every client. We get to know your objectives and your brand’s current online marketing strategies, and we discuss our various options for using your budget in ways that get you the most converting leads to see the results you most want.

Then, we get to work building a thoughtful, intentional, research-based content strategy that aligns with your brand’s unique services and identity while maximizing SEO and driving targeted leads to conversion, filling your census.

Content marketing can include website copy, blogs, articles, emails, social media and more. It can include text, images and video. We want you to stand out as the authority in your space through high-value, conversion-focused content. Your content may include client testimonials, calls-to-action and tips for those in recovery, all presented in thoughtful, informative and user-friendly ways that build a client’s trust in your center long before they physically enter your doors.

Our content strategy leads to transparent, measurable results using quantitative data to continually optimize and grow as you do. All in all, our strategy includes discovery, strategy, implementation, optimization, analysis and auditing.

Discovery & Onboarding

During the discovery and onboarding phase, we learn everything we can about our clients’ current frustrations and needs and propose a solution that includes transparent, measurable results.

Discovery Call

Our first point of contact is a free Discovery Call where we learn about your current content marketing practices, results, pain points and goals.

Your Budget, Your Goals

Content marketing always goes hand in hand with SEO. We create intentional content that generates leads and converts in a way that starts where you are and grows as you do, with results that provide an increasing return on investment.

Onboarding

During the onboarding phase, we work with you to decide on a clear plan to move forward, communicating and agreeing upon a process that suits your budget, timeline and goals so we’re all on the same page.

Strategize

Content marketing strategy is conversion and keyword-focused for SEO while simultaneously designed to provide the most value for your target audience in ways that enhance your authority as a leading addiction treatment center.

Research

During the research phase, we perform an audit of your existing content to see what’s attracting lead-generating traffic to your site and discover where to focus our efforts.

Channels & Audience Targeting

A primary objective of content marketing is to ensure we target the right keyword phrases and reach the right audiences.

Timeline & Goals

As with every digital marketing strategy, our content marketing services include setting clear, timely targets and measurable, realistic goals.

Implement & Execute

This is where the rubber meets the road as we begin creating, curating and publishing content that includes meaningful conversion-focused copy, images and video using proven and well-researched SEO best practices.

Keyword Targeting

Our keyword research is key to ensuring the content we create speaks to your center’s intended audience and matches the search intent of those most ready to enter rehab or match whatever conversions matter most to your center.

Content Creation

We aim to create and publish content regularly that doubles as engaging social media posts, reaching your desired audience through multiple channels at just the right time.

Leads & Conversions

Content should include enticing calls to action and ways to capture leads and create audience engagement. Depending on your goals, content marketing conversions may add email addresses to your email lists, increase incoming phone calls and fill your center’s beds and/or seats.

Optimize

As published content yields website traffic, leads and conversions, we optimize our content strategy to continuously engage in more meaningful ways with your ideal target audiences.

SEO

We test and measure SEO results to see how content is improving SEO to drive targeted traffic to your website’s pages.

Reach

There’s no end to expanding a brand’s reach through content, whether by email or website blog posts that go viral on social media.

Refocusing

We continually communicate with our clients to pivot where and who our content strategy points to, depending on current goals and initiatives.

Analyze

The analysis phase of every content marketing project is essential to making sure every dollar of your budget is wisely spent in ways that benefit you.

Data Analysis

Content marketing isn’t just pages, images or pictures on a screen. It’s hard data that comes in through analytics, page traffic stats and SEO rankings.

Performance Analysis

How is your new content marketing impacting your actual business, clients and other audiences? Are you getting more seats filled? Are the results still in line with your goals, or have you filled enough seats in certain areas and want to expand or pivot our targeted reach?

Targeting Analysis

We work to ensure content is timely, directed to the right people and partners to reach them when they need to hear from you most.

Audit & Refine

We continuously audit and refine our content marketing strategies, adjusting and scaling efforts as conversions come in and your treatment center grows.

Measuring & Reporting

Lead to Recovery measures results and provides clear reporting because we value full transparency for clients and our own team as we document every step of our process to learn and grow.

Adjusting

As time goes on, we may adjust content to keep your website fresh, grow your blog and social media and expand to new keyword phrases and content strategies to spread awareness of your brand.

Scaling

Content marketing also includes numerous and creative ways to scale, whether by capitalizing on user-generated content, content directed to other industry leaders or content for your treatment center’s new locations.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

Website design experts during meeting that will help promote your mental treatment center.

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

Request a Consultation

Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.

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co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers

Co-Founder

Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.