CLIENT: Midwest Mental Healthcare Facility
INDUSTRY: Mental Health and Addiction Treatment
CAMPAIGN TYPE: Website Redesign and SEO
Goal: Significantly increase keyword phrase rankings for key target markets coupled with a commensurate growth in inbound phone calls and lead form inquiries through SEO.
- Website Redesign
- Local SEO
The client came to Lead to Recovery (LTR) as an established brand with a legacy of acquiring new patients through traditional acquisition methods including boots on the ground, hospital and private practice referral networking, and offline media buys.
Based on the client’s goals of creating a new conversion-focused and search-engine-friendly website, Lead to Recovery put together a customized program that offered a UX/UI ease of use and mobile friendly website architecture while incorporating best practices SEO and Local SEO during the rebuild.
Strategy & Execution
During the initial stages of the engagement, we evaluated several of their top local competitors to better gauge how they were ranking organically in Google and Google Business Profile (now Google Profile Page). Based on our competitor evaluation and a thorough audit of the client’s website and stats, we then proceeded with the website redesign.
During the redesign process, Lead to Recovery built out fresh content based on keyword research, injected coding variables into the new content and existing pages (titles, meta descriptions, alt tags, etc.) and acquired quality backlinks to better align their site to Google’s liking for site relaunch. We also completely overhauled their Google Business Profile (GBP) pages to lay the groundwork for future GBP optimization efforts which was a major focus of the campaign for local patient acquisition.
Post-Website Redesign Statistics
After three months from project kickoff to site relaunch, the organic SEO presence for this client showed significant improvements including:
- 953% increase in rankings
- 994% increase in mobile rankings
If you’re operating a mental health center, there’s no better time than the present to take your business to the next level by marketing your treatment services online through mobile-friendly website design that incorporates SEO both pre- and post-relaunch.
Lead to Recovery understands the intricacies of the behavioral health vertical market and how users interact with websites and brands when evaluating centers for treatment options. Let us help create the perfect user experience with a conversion-focused website and build on it with ongoing digital marketing that is guaranteed to take your treatment center to a new level of dominance in your niche.