Canadian Addiction Rehabilitation Marketing Case Study

CLIENT:  Canadian-based Drug and Alcohol Addiction Treatment
INDUSTRY:  SUD Treatment
CAMPAIGN: SEO & Google Business Profile Optimization (Local SEO)

GOALS: Significantly increase organic and social traffic and commensurate inbound phone calls and lead form inquiries through digital marketing

STRATEGY:

• SEO
• Local SEO

Background:

Initially, the client had already gone through two failed attempts at promoting their addiction treatment centre in the greater Vancouver, BC area. Having been underwhelmed by previous SEO partners, they decided to work with Lead to Recovery based on our pure focus on addiction treatment and behavioral health marketing and our custom-tailored digital marketing program built for their specific needs.

Strategy & Execution:

During the initial stages of the engagement, we went through the process of cleaning up website coding, content and backlinks to adjust to the most recent Google algorithm update. We also restructured their Google Business Profile (GBP) profile to lay the groundwork for future GBP optimization.

Ongoing throughout the SEO campaign, Lead to Recovery created fresh content in the form of updating existing page copy, creation of new landing pages and blog posts and proactively acquired inbound links to increase organic exposure for their most important terms. 

For Local SEO, we built out monthly Canadian-specific business citations while also optimizing their images for hyper-local reference. To add more power to the GBP mix, we fed our fresh blog posts to their GBP profile as micro-posts with “Learn More” CTA click-through options to increase exposure of both their GBP profile and the fresh content produced each month.

SEO Results:

Organic SEO for this Canadian drug and alcohol rehab client showed marked improvements throughout the campaign with significant growth toward the latter part of 2020.

July 22, 2020 – December 31, 2020 (blue) vs. February 10, 2020 – July 21, 2020 (orange):

Organic traffic stats showed:

• 146% increase in traffic (1,211 to 2,987)
• 37% increase in goal completions (phone calls, form submissions, chat leads, and assessment form leads)

Google Business Profile Optimization

July 22, 2020 – December 31, 2020 (blue) vs. February 10, 2020 – July 21, 2020 (orange):

Google Business Profile traffic stats showed:

• 44% increase in users from Google Business Profile
• 61% overall increase in goal completions
• 54% overall increase in goal value

Search Engine Rankings

Total keyword rankings improved 24,568 positions which substantially increased the brand’s online visibility leading to a significant increase in admissions.

Rankings in top 5 positions on Google, Google Mobile, and Google Business Profile in Vancouver and throughout Canada:

Conclusion

If you’re operating a Canadian addiction treatment or behavioral health centre, there’s no better time than the present to take your business to the next level by marketing your treatment services online.

Lead to Recovery understands the intricacies of the addiction treatment and behavioral health vertical markets and how users interact with websites and brands when evaluating centres for treatment options. Let us help create the perfect user experience with a conversion-focused website and build on it with ongoing digital marketing that is guaranteed to take your treatment centre to a new level of dominance in your niche.