Whether you’re using Google Ads for addiction treatment advertising or you’d like to use an SEO strategy to rank well in searches, you need to know your audience before attempting to reach them. Google Ads addiction treatment campaigns can be expensive, so it’s crucial to target the right audience to avoid wasting your budget. This guide reviews why keyword research is important and how to maximize the effectiveness of your addiction treatment digital marketing budget.
The Value of Using the Right Keywords for Addiction Treatment Center Ads
Whenever you advertise addiction recovery services, you should try to rank well on keywords that potential clients use in Google and other search engines. This is why keyword research is so valuable for mental health or drug rehab centers’ ad campaigns. Whether you’re using Google Ads or attempting to rank on multiple search engines at once, you need to know what your target audience is interested in.
There may be a larger interest in alcohol rehab in your area than searches for substance abuse addiction services, for instance. The right keyword strategies can gain you exposure in the right markets.
Make Sure Ad Platforms Can Trust You
When you’re running a rehab center, ad platforms need to see that you’re both certified and reputable before prioritizing your ads. For example, LegitScript makes certain all its advertising partners are certified and offers helpful tools a rehab center can use to ensure its website isn’t compromised by bad actors.
Not only does this increase your search visibility, but it also helps ensure you comply with all the written and unwritten Google search rules. Having the correct certifications also helps you rank higher than a rehab facility that hasn’t taken this important step.
Getting Started With Keywords in the Drug Rehab Niche
Content marketing begins with high-quality content, but even the best content won’t help you rank highly in search results. The best way to drive traffic to your drug and alcohol treatment center is to define your audience, identify which services are most sought after in your area, conduct keyword research, and make sure you include location-based keywords when you advertise addiction services.
Define Your Target Audience
Determine who your prospective patients are before you research search trends and hire digital marketing services. You could reach tens of thousands of people with a keyword but have a low conversion rate because they’re not the right audience. Even your paid search efforts can be undermined by pitching to the wrong people.
Identify the Services Offered
Drug rehab and alcohol rehab may be similar services, but if your drug treatment center is more focused on treating patients with opioid addictions, you shouldn’t have as much focus on phrases such as “alcohol abuse.” Instead, your copy should include keywords like “substance abuse addictions” and “detox.”
Conduct Keyword Research
When you’re conducting your research, keep in mind that while highly competitive keywords are searched by more people, it’s more difficult to obtain the top ad spot when you target them. Your campaign strategy should include optimizing for middle-ranked searches and location-specific leads.
Create a Comprehensive Keyword List
Your keyword list should include the most popular keywords for Google Ads in your area, as well as some long-tail keywords people are searching for. Examples of these could include questions such as “What are the costs of drug rehab?”
Implement and Continually Optimize Keywords in Ads
Make sure your long-tail keywords and most popular search terms are appearing on landing pages, support pages, your contact page, and your website. This will ensure the greatest return on investment when you get more clicks and calls.
Challenges With Google Ads Addiction Treatment Keywords
When using Google Ads and other SEO methods, you may run into the following challenges.
People Interested in Expensive Search Terms
You need to pay close attention to what keywords your pay-per-click campaign bids on when using Google Ads. This is because the more popular terms cost more and could run through your advertising budget much faster. You could get more bang for your buck by using slightly less popular keywords.
Mobile Audiences Having Trouble Connecting With Your Site
You need to have a mobile-friendly website or many of the people searching for your site could click away almost immediately after being referred by Google search. Check with your marketing service to see how quickly your page loads on mobile and if it’s easy to read and navigate.
Not Separating Yourself From the Competition
What makes your drug treatment center different from all the others people see on Google? Someone with a drug addiction is most likely to lean toward a treatment center online that they find more relatable. Letting potential customers know about your certification, treatment methods, and treatment methodology are all great ways to stand out and convert more clicks into clients.
Identify the Best Google Ads Keywords for Addiction Treatment Centers With Lead to Recovery
Targeting the right potential clients with your ads and ensuring your website is fully optimized to convert those leads can feel like a full-time job. This is why many treatment centers outsource these tasks to a trusted marketing agency. It allows them to focus on the service side of their business while the digital marketing agency brings them the right kind of traffic.
Lead to Recovery, the leading substance abuse marketing agency can help you rank higher on online searches so you receive more attention from potential clients. Contact us today to learn more about what we can do for your business by filling out our online form or giving us a call at (855) 876-7238.
Reviewed by:
Matthew Travers
Rehab Marketing Expert
