Updated August 13, 2026. Lead to Recovery, rehab and behavioral health marketing agency. Written by Matthew Travers.

Direct Answer

Treatment centers can effectively advertise on Facebook and Instagram, but navigating social and meta ad restrictions for treatment centers requires following specific protocols. Addiction treatment advertisers targeting US audiences need two explicit approvals: LegitScript certification and written permission from Meta. Keep in mind that health is not considered a Special Ad Category, and mental health services carry no published certification requirement. In practice, most ad rejections trace back to copy standards rather than eligibility.

TL;DR

• Health is not a Meta Special Ad Category. The four categories are credit and financial products, employment, housing, and social issues, elections or politics. Selecting one you don’t need strips targeting Meta never asked you to give up.
• Addiction treatment takes two approvals, not one. LegitScript certification first, then a separate written permission from Meta. Sober living without licensed clinical services, lead generators, and call centers can’t get certified at all.
• Mental health is a different policy lane. Therapy, psychiatry, eating disorder, and ABA services carry no published certification requirement, which means those campaigns can launch while a SUD certification sits in review.
• Most rejections are a pronoun problem. Meta’s Personal Attributes standard bars copy that implies knowledge of a viewer’s condition. Compliant copy describes the program. Non-compliant copy describes the reader.
• The restriction you can’t see is the expensive one. Since January 2025, Meta classifies domains into sensitive data categories and blocks event sharing, so ads keep delivering while conversion data disappears.
• The HIPAA tracking rule most guides still cite was vacated in 2024. A federal court struck the IP-plus-page-visit rule in June 2024 and HHS dropped its appeal that August. The rest of the guidance, and all state privacy litigation, still stands.

One liner: Four independent gates decide whether paid social works for a treatment center, and they fail in different ways: eligibility, ad review, domain data classification, and lead form limits.

Key Numbers

Can Treatment Centers Advertise on Facebook and Instagram at All?

In short: Yes. Treatment centers can run ads on Facebook and Instagram, but addiction treatment advertisers targeting US audiences need two separate approvals first: LegitScript certification and written permission from Meta [2]. Most centers that believe the channel is closed have stalled at one of four independent gates, not a category-wide ban.

The confusion is understandable. Meta’s certification requirement dates to August 2018, and a good share of the advice still circulating was written that year, when the rule was news rather than routine [4]. Since then the policy has stayed in place while three other restrictions have been layered on top of it, each with a different failure symptom.

Here’s the structure worth holding in your head:

A center can clear gates one and two, watch its ads deliver, and still get nothing usable out of the channel because gate three is quietly filtering its conversion data. That combination is common and it’s the reason “our ads are approved” and “our ads are working” have stopped meaning the same thing.

Two carve-outs matter before you go further. Sober living homes and recovery residences without licensed clinical services aren’t eligible for LegitScript’s Addiction Treatment Provider Certification, and neither are lead generators, which means for those business models the answer genuinely is no on Meta in the US [3][4]. And approval isn’t placement-specific: certification plus Meta’s written permission covers Facebook, Instagram, Messenger, and Audience Network as a single surface, so you’re not filing four applications.

If you’re weighing whether the channel earns a line in your budget at all, that decision runs through paid social advertising for behavioral health as a program, not as a one-off test.

No, Health Is Not a Special Ad Category (and Why the Confusion Costs You)

In short: Meta’s Special Ad Categories cover credit, employment, housing, and social issues, elections or politics [5]. Health, behavioral health, and addiction treatment aren’t among them. If you’re looking for a Special Ad Category dropdown that matches your treatment center, there isn’t one, and selecting an unrelated category to be cautious will cost you targeting you were never required to give up.

Here’s what the dropdown actually covers:

The confusion is reasonable, because the symptom overlaps. Special Ad Categories strip out detailed demographic and interest targeting and block audience exclusions, and health advertisers on Meta also lose targeting precision. Same felt experience, different cause. When a media buyer sees their audience options thin out on a rehab campaign, the Special Ad Category is the visible mechanism they already know about, so that’s where the blame lands.

Your actual constraints live in three other places, and the rest of this guide works through each:

• Restricted goods and services, which is where addiction treatment sits and where the certification requirement comes from [2]
• The Personal Attributes standard, which governs what your copy is allowed to imply about the person reading it [1]
• Data source categorization, which decides what your website can send back to Meta [6]

Selecting a Special Ad Category you don’t need won’t make your account safer. It removes targeting Meta never asked you to remove, and it leaves all three real constraints exactly where they were.

Gate One: LegitScript Certification Plus Written Permission From Meta

In short: Advertising addiction treatment to US audiences on Meta takes two separate approvals, filed in sequence. LegitScript certifies your organization first. Then you apply to Meta for written permission, and a Meta business representative reaches out within 7 to 10 days [3]. Certification alone doesn’t unlock the account.

How to Get Approved to Advertise Addiction Treatment on Meta

1. Apply to LegitScript. The review covers licensure and business registration, ten years of legal and regulatory history, clinical staff qualifications, website and privacy disclosures, and your advertising practices, across sixteen published standards [4]. Have facility lease or ownership records, corporate and practitioner licenses, DEA certificates for any prescriber, and a full list of domains you control ready before you start.
2. Wait, without a launch date on the calendar. LegitScript doesn’t publish review time estimates, and points to application order, complexity, and how fast the applicant responds as the variables [3]. Expedited review is available as a paid add-on that starts the review within two business days of submission, though it doesn’t guarantee an approval date [4].
3. Apply to Meta separately. Once certified, submit Meta’s permission request form. Meta reviews the certification and makes its own call [2].

Pricing runs per unique facility, which LegitScript defines as a distinct location providing addiction treatment services even when several sit under one corporate registration [4]. As of July 2026, application fees run $1,395 to $1,595 per facility depending on facility count, and annual certification fees run $2,550 to $3,095 per facility. Independent practitioners with one location and up to three providers pay $535 to apply and $1,070 annually. Hardship waivers may be available to qualifying nonprofits.

Worth flagging because it appears everywhere: the $995 and $1,995 figures still quoted across rehab marketing content trace to 2018 press coverage and are off by a wide margin for a multi-site group in 2026.

Who Can’t Get Certified

LegitScript names the disqualifiers plainly [4]:

• Lead generators, call centers, and marketers who refer patients to other providers for compensation. Explicitly disallowed. Co-ownership of or informal affiliation with a lead generator is separately grounds for denial.
• Sober living homes and recovery residences without licensed clinical services. The clinical services qualifier matters here, and it’s the detail most summaries drop.
• Anyone already advertising on Google, Bing, or Meta without certification. Running uncertified ads can itself be grounds for denial, which makes the “test it and see” approach expensive.

One reframe before you price this out. The same certification is recognized by Google, Meta, Microsoft, and Nextdoor [4], so it’s a multi-channel unlock rather than a Meta line item. Building the addiction treatment marketing program around that single gate is how the cost stops looking like a toll and starts looking like infrastructure.

Facebook Ad Policy for Mental Health Versus Addiction Treatment

In short: Most guides flatten behavioral health into one policy object. Meta doesn’t. Drug and alcohol addiction treatment sits in restricted goods and services with a certification gate [2]. Mental health, psychiatry, eating disorder, and ABA services carry no published certification requirement and run under the general advertising and health standards instead [1][7].

That difference decides your launch calendar.

Two clarifications that decide real applications. Addiction treatment delivered as part of a co-occurring or dual-diagnosis program does qualify for LegitScript certification, so integrated providers aren’t stuck in a gap [4]. And mutual support groups run by non-licensed facilitators are covered, unless the operator is a sober living environment offering them as part of its services [4].

“No published requirement” isn’t the same as unrestricted. Mental health advertising still runs into the Personal Attributes standard, claim substantiation rules, and the data restrictions covered in the next three sections. What it skips is the certification queue.

Which turns the gate into a sequencing decision rather than a blocker. A provider running both an outpatient mental health track and a SUD track can launch paid social on the first while the second sits in review, build the audience and creative learnings there, then apply them once certification clears. Treating mental health marketing as its own program instead of a subset of the rehab program is what makes that sequencing possible.

One caution for multi-service providers: if both service lines live on one domain and one ad account, review and classification see a single entity.

Gate Two: Why Your Ad Copy Gets Rejected (The Personal Attributes Trap)

In short: Meta’s Personal Attributes standard bars ad content that asserts or implies knowledge of a person’s physical or mental health condition [1]. The trigger is usually a pronoun rather than a fact. Copy can be accurate, compassionate, and fully certified, and still fail on the word “you.”

The pushback we hear most often is that the ad never claimed to know anything about anyone. The standard covers implication, not only assertion, which is why that argument doesn’t survive review.

The Six Triggers Behind Most Behavioral Health Rejections

1. Second-person condition framing. Any construction that pairs “you” or “your” with a condition, symptom, or struggle.
2. Implied diagnosis or membership. Copy that positions the reader as already belonging to a clinical group.
3. Outcome and success claims. Recovery rates, guarantees, or timelines. Substantiation requirements apply, and most centers can’t meet them for the claims they want to make.
4. Shame or fear-based framing. Content built on negative self-perception rather than on the service.
5. Before-and-after depiction. Prohibited across health verticals, in imagery and in narrative form.
6. Advertising outside your licensed footprint. Promoting services in geographies where you aren’t licensed to deliver them. This one carries regulatory weight beyond the platform, and it’s a documented certification standard as well as a rejection trigger [4].

Rewrites That Pass

Illustrative lines written for this guide, not drawn from live campaigns.

Every rewrite keeps the same offer, the same audience, and the same call to action. What changes is who the sentence claims to know something about. Compliant copy describes the program. Non-compliant copy describes the reader.

Three operational notes that catch teams out.

Review covers the landing page, not only the ad. A clean ad pointing at a page dense with second-person condition copy can still fail. When the ad agency and the web vendor are different companies, that page is nobody’s job. Message match matters as much as page content. Both of the strongest competing guides on this topic name ad-to-landing-page mismatch as the most common finding in their audits.

Advantage+ creative enhancements can rewrite your copy after you approve it. Text variation features are enabled by default in many accounts and generate headline and primary text variants at delivery. For a regulated vertical, that means the line your compliance reviewer signed off on isn’t guaranteed to be the line that runs. Turn text-level enhancements off and enter variations manually.

Repeat rejections stop being an ad problem. Accumulated health-policy violations escalate to account-level risk, which is why resubmitting slightly reworded versions until one slips through is the most expensive way to handle a disapproval.

Why Your Ads Are Approved but Your Conversions Disappeared

In short: Gate three is the one you can’t see in Ads Manager. Beginning in January 2025, Meta started classifying advertiser domains into sensitive data categories including health and wellness, then limiting what event data those domains can send back through the Pixel and Conversions API [6]. Classification happens at the domain level and runs independently of ad review.

That last part is the whole problem. Your ads can be certified, approved, and delivering while your conversion events are being filtered before they arrive. Ads Manager looks healthy. The CRM disagrees. Nobody gets an error message, because nothing is broken.

Classification is drawn from your landing page content and your prior event payloads rather than from your ad creative, and Meta’s scope for the category is broad enough to cover telehealth practices, pharmacies, and mental health services alongside supplement and device sellers [6]. A treatment center’s website is squarely inside it.

How to Check Whether Your Domain Is Restricted

1. Open Events Manager, then Data Sources
2. Select your pixel, then Settings
3. Scroll to Manage data source categories and click Manage to see your classification
4. Under that, open Manage event blocking and click Review to see which events are blocked

Two minutes. Do it before your next planning meeting.

Practitioner reporting describes restrictions arriving in tiers rather than as one switch. Meta hasn’t published a consolidated page laying these out, so treat the structure as field observation rather than as stated policy:

What You Can Still Optimize Toward

For a restricted domain, lower-funnel optimization events go away, which leaves landing page views, traffic, engagement, and video views. That’s not a reporting inconvenience. Those objectives select for a different person. A traffic campaign finds people who click, and a lead campaign finds people who convert, and swapping one for the other quietly changes who your budget reaches. Campaign structure has to change with it, not the expectation.

The knock-on hits audiences too. Custom Audiences built on restricted events shrink or stop refreshing, and Lookalikes built on those Custom Audiences degrade with them. That’s the actual mechanism behind the claim that retargeting no longer works for treatment centers on Meta. One layer does survive. Retargeting built on engagement with your Facebook and Instagram content lives inside Meta and doesn’t depend on events from your site, so it holds up when site-derived audiences don’t. It’s narrower than what you had, and for most restricted treatment center accounts it’s the only retargeting worth building.

Four fixes circulate widely: renaming events, moving to Conversions API only, filing an appeal, and dropping to top-of-funnel objectives. Field reports from agencies working restricted accounts describe all four as commonly attempted and commonly disappointing, since the Conversions API is subject to the same domain-level rules as the browser pixel. We’re not going to tell you one of them is a reliable fix, because we haven’t seen evidence that supports it.

Gate Four: Lead Ads and the Questions Meta Will Not Let You Ask

In short: Meta’s standards bar ads from requesting health information without prior permission, covering physical health, mental health, medical treatments, medical conditions, and disabilities [1]. The illustrative examples Meta gives are lead form fields asking whether someone has experienced depression or anxiety, and fields about current or past disabilities. Insurance information, including current policy numbers, is restricted the same way.

Read that last sentence again if you run verification of benefits through a lead form. That’s the most consequential line in the standards for this industry, and it’s close to absent from the rehab marketing content ranking today.

The pattern is consistent: the questions that qualify a behavioral health lead are the exact questions Meta’s form policy restricts. Condition, severity, treatment history, coverage. Everything an admissions coordinator wants before the call is on the list.

Meta’s language repeatedly says “without our prior permission,” which implies some path to permission exists. We couldn’t find public documentation of what that process looks like for a treatment center, and we’re not going to describe a process we can’t verify. If your team has been through it, that experience is worth more than anything published.

Facebook Lead Ads and HIPAA: Two Separate Problems

These get conflated constantly, and solving one does nothing for the other.

Platform policy applies to every advertiser regardless of regulatory status. A center that isn’t a HIPAA covered entity can still have its form rejected, because the restriction is Meta’s, not the government’s.

HIPAA exposure operates on a different axis. A form can clear Meta’s review and still create real exposure once the lead data moves into your CRM, your call tracking, or your marketing automation. The form is the visible part. The integration behind it usually isn’t, and that’s where the audits find problems. Whether your specific setup meets your obligations is a question for your compliance officer and your counsel, not for a marketing guide.

What a Compliant Treatment Center Lead Form Looks Like

Keep on the form:

• Name, phone, email
• Preferred contact time
• General service interest, described at the program level rather than the condition level
• Location or willingness to travel

Move to the call:

• Anything about condition, symptoms, or severity
• Treatment history
• Insurance carrier, plan, and policy number
• Anything a clinician would ask

That trade has a cost worth naming. A shorter form raises volume and lowers average lead quality, and the qualification work moves to your admissions team. Budget for the staffing before you rebuild the form, or you’ll trade a policy problem for a follow-up problem.

HIPAA and Tracking Technologies: What a 2024 Court Ruling Changed for Treatment Centers

In short: A federal court vacated the part of HHS guidance that treated an IP address plus a visit to an unauthenticated condition page as protected health information [9]. HHS dropped its appeal. The rest of the guidance stands, and state privacy litigation was never affected. This is not legal advice, and how it applies to your setup is a question for your counsel.

Here’s the sequence, because dates matter more than characterizations here:

• December 2022. OCR publishes guidance on tracking technologies used by HIPAA-regulated entities [11]
• March 18, 2024. OCR revises it, and clarifies that an IP address is not always PHI [11]
• June 20, 2024. The Northern District of Texas holds in American Hospital Association v. Becerra that HHS exceeded its authority, and vacates the portion treating that IP-plus-page-visit combination as individually identifiable health information [9]
• August 19, 2024. HHS files a notice of appeal
• August 29, 2024. HHS withdraws it, ten days later [10]

That is the whole of what changed. One specific rule inside one bulletin, gone. As of July 2026 no replacement rulemaking has taken its place.

What didn’t change is longer than what did. The rest of the bulletin was left undisturbed, including the position that regulated entities need a business associate agreement with a tracking vendor before PHI is disclosed [11]. Authenticated pages, patient portals, and anything behind a login were never part of the vacated rule. OCR has continued treating tracking technologies as an enforcement focus through 2025 and into 2026. State wiretap and privacy class actions run on their own track, untouched by a federal APA ruling, which is where a meaningful share of the actual litigation risk now sits. The FTC also runs its own track on health claims and advertising substantiation, independent of HIPAA and of platform policy, which means a claim can clear Meta’s review and still be a problem.

So the honest operational read is uncomfortable. The vacatur removed a bright line and replaced it with a judgment call. Bright lines are easier to build a marketing stack against, even restrictive ones. What’s left is a set of decisions that belong to your compliance officer rather than to your media buyer.

One question worth putting to every vendor in your stack: will you sign a business associate agreement, and for which data flows? What any given platform will or won’t sign is contractual, changes without announcement, and isn’t something a marketing guide should assert on your behalf.

The architecture most regulated healthcare advertisers land on is an intermediary layer. A platform sits between your website and the ad platforms, receives the event, strips identifiers, and forwards a de-identified signal server-side. That pattern exists as a product category, and vendors in it market themselves on being willing to sign business associate agreements. Which one fits, and what any of them will actually sign for your data flows, is a diligence question for your compliance officer rather than something we’ll assert here.

Your URL structure is a separate exposure from your tracking. A path like /programs/opioid-addiction encodes a health condition into every request that carries it, which is a problem for your tracking stack and a signal feeding the domain classification described earlier. Landing paid traffic on a general admissions page rather than a condition-specific one addresses both at once, and costs you nothing but a redirect.

There’s an irony in the timing. Even where the federal question narrowed, Meta’s own domain classification restricts what your site can send it anyway. The legal constraint loosened while the platform constraint tightened, and they’ve landed in roughly the same place by different routes. Which is why rehab PPC management and privacy architecture stopped being separate conversations somewhere around 2025.

Platform by Platform: TikTok, LinkedIn, Snapchat, Pinterest, X, and YouTube

In short: Only two channels publish a resolved path for US addiction treatment advertising: Meta and Google, including YouTube, both gated behind LegitScript certification [4][12]. LinkedIn restricts medical treatment advertising and bars health as a targeting attribute [8]. For the rest, the platforms don’t publish a clear answer, and we’re going to say so rather than guess.

A useful footnote from Google’s policy: services unrelated to drug and alcohol addiction, including behavioral addiction, impulse control disorders, and nicotine addiction, fall outside the certification requirement [12]. If your program is a vaping cessation or gambling service, you’re in a different policy lane than a detox program.

Why the Gaps Are the Useful Part

Three rows say “not resolved,” and that’s the finding. Every roundup ranking for these queries fills all rows with confident sentences. At least one of them is wrong about Snapchat, because two secondary sources say certification is required and the certifier’s own site doesn’t list the platform. We’re not going to pick a side on someone else’s guess.

For any platform without a published answer, there’s one question worth asking, and it goes to that platform’s ad support rather than to a forum or a blog: does advertising addiction treatment or mental health services in the US require prior authorization, and if so, what’s the process? Get the answer in writing before you build a media plan on it.

LinkedIn Is a Referral Channel, Not an Admissions Channel

LinkedIn’s health restrictions make direct-response admissions campaigns a poor fit. What it does well is the other side of the referral map: EAP administrators, interventionists, discharge planners, primary care groups, and benefits leaders who decide where patients get sent, often months before an admission happens. That’s a longer measurement window and a different creative brief, and it doesn’t run into the same restrictions because the audience isn’t the patient. Treating it as an extension of mental health PPC misreads what the channel is for.

Which leaves a narrower field than most planning decks assume. A few channels with resolved certification paths, one useful B2B channel, and a set of open questions.

Your Meta Ad Account Was Restricted. What to Do First

In short: Before you appeal anything, work out which of four separate things is actually restricted. Each has a different owner and a different fix, and acting on the wrong one costs you days. Then fix the underlying issue before you submit a review request, because you get a better outcome from one well-documented appeal than from three fast ones.

First, Figure Out What Actually Got Restricted

1. A single ad or ad set. Copy, creative, or landing page failed review. Contained, fixable, no account-level implication on its own.
2. The ad account. Accumulated violations, incomplete verification, or a payment issue. Delivery stops.
3. The business portfolio or Page. Broader in scope, and it can take assets down that had nothing to do with the violation.
4. The data source. Not a restriction anyone announces. Your domain classification limits event sharing while everything else keeps running.

Number four is the one teams miss, because nothing looks broken. If your ads are live and your conversions are gone, you have a data problem, not an account problem, and no appeal will address it.

Account Quality is where the status and the stated reason live. Start there, confirm which of the four you’re dealing with, and note which assets are named. Meta’s support surfaces get renamed periodically, so confirm the current path in the Business Help Center rather than against a screenshot from someone’s blog.

What to Stop Doing Right Now

• Stop resubmitting reworded variants. Each rejection adds to the violation history that caused the restriction.
• Stop spinning up a new ad account or business portfolio. Agencies working these cases consistently report that Meta treats this as circumventing enforcement, which broadens the action rather than escaping it. It’s the single most damaging instinct in this situation.
• Stop running the same creative from a second entity. Same problem, same result.

Then work the sequence. Read the stated violation. Fix the underlying issue first, so a reviewer finds a compliant account rather than the same problem. Complete any outstanding business or payment verification, since incomplete verification is a concrete blocker a reviewer will hit. Gather your LegitScript certification and your Meta permission documentation. Submit one review request, accurately and without argument. Then wait, without stacking parallel appeals.

If the account carried audiences built on patient or inquiry data, cleaning that up is separate work and it takes a quarter, not a week. Pause uploaded Custom Audiences first, then any retargeting audience built on condition-specific URL paths, then the Lookalikes seeded on either, since a Lookalike inherits its seed’s sensitivity. Rebuild on engagement and non-sensitive site actions, run the new layer alongside the old for two weeks, then cut over.

On expectations: Meta doesn’t publish success rates for appeals, and neither will we. Appeals get declined. What appears to help is documentation and a clean violation history, not persistence.

Which is the argument for prevention. Review Account Quality quarterly rather than after an incident, lock creative approval so nothing publishes without a compliance read, and turn off text-level Advantage+ enhancements so the ad you approved is the ad that runs. Most restrictions accumulate. They rarely arrive out of nowhere.

Building a Paid Social Program That Survives the Four Gates

In short: The rules for paid social at a treatment center reward sequence. Certification has the longest lead time and gates everything downstream. Data architecture is cheaper to set up correctly than to unwind. Creative and lead forms come after both. Most centers run this order backwards and find the data problem in month three.

The Build Order

1. Start certification. No published timeline, so it’s the critical path. Everything else can happen while you wait.
2. Fix the domain and data layer next. Classification draws on your landing page content and your prior event payloads, so decisions made here follow you. Check your current data source category in Events Manager before you change anything, and get your privacy and tracking architecture reviewed by someone whose job title includes the word compliance.
3. Rebuild creative and copy standards. Program-focused language, no second-person condition framing, no outcome claims, no before-and-after. Lock an approval step. Turn off text-level Advantage+ enhancements.
4. Rebuild the lead form and the CRM handoff. Contact fields on the form, clinical and coverage questions on the call, and a documented path for where that data goes after submission.
5. Then launch. With staffing in place for the extra volume a shorter form produces.

What to Measure Instead

With lower-funnel events restricted for classified domains, in-platform return on ad spend stops being a number you can act on. Cost per admission, tracked in your CRM against source, becomes the number. That moves the measurement conversation out of Ads Manager and into your admissions operation, and it changes what any agency should be accountable for. If a partner is reporting lead counts and click-through rates on a rehab campaign in 2026, they’re reporting activity, not outcomes.

Worth being clear-eyed about what this channel does well. Paid social reaches the family member making the call, concentrates spend geographically, and supports referral-source marketing. Search still serves the person acting in the moment better than social does, which is why paid social works best alongside organic and content marketing for treatment centers rather than as a channel carrying admissions on its own.

Five things worth a calendar reminder each quarter: certification renewal date, Account Quality, data source category, creative approval log, and lead form fields.

None of this is fast, and none of it is one project. It’s certification, privacy architecture, copy discipline, and operations, running on different timelines. If your team would rather have that built and maintained by people who work in this vertical every day, that’s what paid social advertising for behavioral health covers, and a strategy call is the place to start.

Everything above reflects platform policy as of July 2026. These standards update in place and without announcement, which is the reason so much of what ranks for these questions is wrong. Check the primary sources before you act on any of it, including this.

Frequently Asked Questions

Definition Bank

Entity Cards

LegitScript Addiction Treatment Certification

Meta Special Ad Categories

Meta Health and Wellness Data Classification

Sources

1. Meta Transparency Center, “Introduction to the Advertising Standards.” Accessed July 2026.
2. Meta Transparency Center, “Drug and Alcohol Addiction Treatment.” Accessed July 2026.
3. Meta Business Help Center, “Eligibility for Ads about Drug and Alcohol Addiction Treatment.” Accessed July 2026.
4. LegitScript, “Addiction Treatment Certification,” standards, eligibility, and pricing. Page updated June 26, 2026. Accessed July 2026.
5. Meta, “Special Ad Categories” documentation. Accessed July 2026.
6. Foley Hoag LLP, “Meta’s New Advertising Rules: Key Considerations for Health and Wellness Businesses,” January 2025.
7. Meta Transparency Center, “Health and Wellness” advertising standard. Accessed July 2026.
8. LinkedIn, “Advertising Policies.” Accessed July 2026.
9. Holland & Knight, “American Hospital Assn. v. Becerra: Are Tracking Tools OK Again? Court Dials Back OCR Bulletin,” June 2024.
10. American Hospital Association, “HHS will not appeal AHA court victory in online tracking case,” August 29, 2024.
11. Morrison Foerster, “OCR Updates Guidance on Use of Online Tracking Technologies,” March 2024.
12. Google Ads Help, “Healthcare and medicines” advertising policy. Accessed July 2026.
13. TikTok Business Help Center, “Healthcare and Pharmaceuticals” advertising policy. Last updated June 2026.