Who Can Benefit From Conversion Rate Optimization?
Any addiction treatment center with a website that attracts traffic can benefit from conversion rate optimization. It’s one of the trickiest yet most impactful pieces of a digital marketing strategy and, when effectively done, gets the most out of SEO and ensures valuable targeted traffic is converted into leads rather than lost as a missed opportunity. CRO testing allows us to make every element on a website’s pages contribute to a user’s positive experience, guiding them down a funnel from site visitor to treatment center patient.
Benefits of Conversion Rate Optimization
We Make Your Time Worthwhile
“Lead to Recovery has a proven track record of a minimum 30% increase in targeted search traffic and associated conversions within the first 45 days from site launch/relaunch, with some of our clients seeing over a 300% increase within 90 days.”
Case Study
Lead to Recovery helped an alcohol and drug addiction recovery facility achieve dramatic growth through the dynamic duo of SEO and CRO.
Our Challenge
The client had a strong service offering and a strong reputation, but facilities of lesser quality and experience were surpassing them in their marketing tactics and outreach. This client needed to catch up and claim their status as the authority in their space.
Our Solution
We proposed a content marketing and SEO strategy to be followed up with a solid CRO strategy to capitalize on new site traffic and turn it into conversions. The CRO strategy would entail multiple touch-point conversions, including inbound phone calls, online chat and insurance form submissions.
Our Results
By combining SEO with rigorous CRO testing and implementation, the client saw outstanding results in the form of drastic increases in phone calls, insurance queries and organic traffic. Compared to the previous year, the client saw the following results:
- 210% increase in organic traffic
- 153% increase in the conversion rate for inbound phone calls
- Five times the number of average phone calls
- Value of per-lead insurance queries increased by 50%
Our Process
With CRO, testing is the name of the game. It requires a clear, thorough and detailed strategy to run shrewdly architected tests. This is where we reach for — and achieve — the heights of website conversion optimization.
We test page elements to enhance user experience and make conversions as eye-catching and actionable as possible, with the goal of converting leads. Variables can include page titles, headlines, call-to-action (CTA) design and placement, changing colors of CTA text, new or varied images and other elements — all to move toward making the elements work together in the most efficient, successful way possible.
We’re looking for a synergy of elements, which requires a bit of intuition mixed with excellent design skills and attention to detail, always staying directly in line with your brand. Successful tests of such detailed elements and variables requires diligent tracking, data analysis and record keeping to decipher results.
We set up a challenger page to compare and test against the current, or live, page. Visiting traffic is split evenly between the two, so we can then measure the performance of each page against the other. This requires obtaining enough data for the tests to be meaningful and show a clear trend. However, our full CRO process is six-fold and includes discovery, strategy, implementation, optimization, analysis and auditing.
Book a Discovery Call
If you prefer to speak with someone now please call 855-876-7238.
Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.
About Lead to Recovery
Lead to Recovery understands the unique challenges of the addiction treatment industry. We’re not a general marketing agency; we’re specialists in optimizing rehab center websites for maximum conversion.
Our data-driven approach, combined with our in-depth industry knowledge, ensures your online presence becomes a powerful lead generation tool. Let us show you how we can transform your website into a patient acquisition engine. Call us now for a free consultation.
Request a Consultation
Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.
Client Testimonials
What Our Clients Say
Content written by rehab marketing expert Matthew Travers
Co-Founder
Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.
