Background

Client: Greenbranch Recovery

Industry: Outpatient Addiction Treatment for Professionals

This client partnered with Lead to Conversion™ (LTC) to grow their market share, offering addiction treatment services in Southeast New Jersey. In a competitive market, Greenbranch Recovery leaned on LTC for a website redesign, Local SEO & SEO strategy that has taken them to the top of the SERP for countless BotF keywords. Appreciating a continual shift in tactics, strategy & capturing its niche target audience, Greenbranch Recovery is in its 4th year of partnering with LTC & 2023 has been its best year to date…

Objectives

  • Call-to-Action (CTA) Enhancement
  • Page Speed Optimization
  • Google Business Profile (GBP) Optimization
  • Testimonials and Trust Signals
  • Create Engaging & Informative Content

Strategy

Search Engine Optimization (SEO), Local SEO, Link Development

Results

With prominent CTA placement, an increase in industry certifications and badges to build trust, incorporation of local-specific keywords, high-quality backlinks, informative blog posts and location pages & enhanced website loading times:

  • +191% YoY Organic Search traffic
  • +187% of SERP positioning & 813% increase in Mobile SERP positioning
  • +134.1% in users YoY (GA4)
  • +124.65% in Organic Search New Users
  • +92.46% YoY of Organic phone calls

    • +490.91% in Local SEO phone calls YoY

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Conclusion

This case study unequivocally underscores the transformative power of Local SEO. By strategically harnessing the capabilities of Local SEO, Greenbranch Recovery not only amplified its online visibility but also experienced a significant surge in conversions. This digital elevation translated into a marked increase in census, showcasing the direct correlation between online prominence and real-world influx.

What began as a stalemate soon catapulted the Greenbranch Recovery into a regional powerhouse, drawing individuals from neighboring areas and solidifying its reputation as a leading addiction treatment provider.

Content written by rehab marketing expert Sean Bolton

Content written by marketing expert Prudence Shank

Sean Bolton is a dynamic entrepreneur and co-founder of Lead to Recovery, a digital marketing agency focused on website design and digital marketing for mental health and addiction treatment providers. He brings a wealth of experience and expertise to the table, with an extensive background in business development and executive level management.

sean

Sean Bolton

CEO & Co-Founder

Sean Bolton

CEO & Co-Founder