hand touching digital tablet for rehab social media marketing

Without a doubt, every addiction treatment center can and should benefit from social media marketing. Social media is where your audience spends their time, and they expect to see you there. With a professional social media marketing agency on your side, you can focus on serving your clients as we take charge of the conversation that’s already happening about your brand online.

Not only can we manage any potential negative feedback that may arise from the personal, uncontrollable nature of the addiction treatment industry, but we can build trust among all your relevant audience demographics and create a meaningful, value-rich conversation that generates new leads and conversions while minimizing your overall marketing costs.

Get Started With Google’s Required LegitScript Certification

LegitScript Logo 1 1Addiction treatment centers interested in ever running paid ads on Google, Facebook, Instagram or other social media sites must become LegitScript certified. This is a required verification process to protect the general public and ensure treatment centers have the professionals and credentials to back up their advertising claims.

While the process can be complex and typically takes 30-60 days from the date of application submission to become approved, Lead to Recovery can walk you through the process to make it as easy and pain-free as possible. And booking a free Discovery Call with us lets us help you get ahead of your competitors by starting the process right away.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Benefits of Rehab Social Media Marketing

We Make Your Time Worthwhile

By delegating your social media marketing to a rehab social media marketing company, you can expect an increase in leads and admissions while saving time and money.

Rehab Social Media Marketing Experts

Lead to Recovery’s social media marketing experts know the addiction treatment industry inside and out. We know when, where and how to reach those in your community who need your services and are looking to connect so your agency can reach them as soon as they’re ready. When done right, social media marketing on platforms such as Facebook, Instagram and LinkedIn can help your brand become an authority in your space, increase referrals, drive more organic traffic to your website and more.

We Know Your Competition

The Lead to Recovery team’s work with dozens of other addiction treatment centers across the country allows us to put our industry knowledge to use for every new client. We know what works and what doesn’t work for your competitors and use this information to help your social media marketing stand out above the rest.

Holistic Strategy, Strong Foundation

Social media marketing should tie into an addiction treatment center’s other digital marketing tactics, enhancing SEO, expanding the reach of website content and perhaps incorporating pay-per-click advertising. Working together, all the pieces of your online presence can play a role in guiding potential clients down a funnel that gets them in your doors.

Our Process

LTR strategy graphic

Lead to Recovery’s rehab social media marketing process begins with a free Discovery Call, during which we get to know you and the specific audiences your services are most likely to help. We perform a free audit of your treatment center’s current social media profiles and overall digital marketing presence. Additionally, we get to know what you’d like to see change, how you’d like to grow and how we can best achieve your goals.

Our social media marketing strategies combine genuine, valuable content for your audiences with the intentionality that drives your audiences to take action. Not only can social media marketing educate potential clients and people in your community about your services, but it can enrich lives through recovery tips, client testimonials and resources that inspire anyone struggling with addiction to make positive changes in their life.

Additionally, our social media marketing strategies include posting questions and other types of content that encourage your users to engage with one another. This way, they add value to each other and form a real community online that’s more likely to translate to more referrals, phone calls and admissions.

When Lead to Recovery’s team manages your addiction treatment center’s social media, the goal is for social media to work for you rather than you for it. Overall, our comprehensive social media marketing process includes six primary phases: discovery, strategy, implementation, optimization, analysis and auditing.

Discovery & Onboarding

The discovery and onboarding phase of our social media marketing services is where new clients get to know our team and how we work, and we get to know them.

Discovery Call

We offer every new client a free Discovery Call, during which we perform a free audit of your current social media and overall digital marketing strategies.

Your Budget, Your Goals

Depending on your center’s current objectives, size and budget, we come up with a social media marketing plan that fits now and grows as you do.

Onboarding

Before everyone jumps on board, we co-create a plan that fits your budget and needs, with leads and conversions and your center’s unique vision in mind.

Strategize

The strategy phase of our social media marketing services is one of the most important, as it lays the groundwork for everything to come.

Research

Every strategic project begins with a thorough research process during which we compile data and gather knowledge about your brand, current social marketing presence, local competitors, target audiences and more.

Platforms & Audience Targeting

Using the insights gained from our research phase, we determine which social media platforms to focus on and begin segmenting and creating a tailored content and keyword plan to best reach your target audiences.

Timeline & Goals

We set clear, realistic timelines with measurable goals so we can track and communicate our progress in terms of the results your social media marketing budget is bringing in. Our aim, of course, is always to deliver our clients the highest value results in the shortest amount of time.

Implement & Execute

During the implementation and execution phase, we create, curate and publish conversion-focused content.

Content Strategy

Includes planning what types of content (copy, photos, video, etc.) we’ll share and when, knowing timing is a crucial component to reaching the addiction recovery audience when they’re most ready to make contact with a treatment center.

Content Creation

May include social media posts, paid ads, review management, blog posts and platform profile creation. We work to ensure all published content augments your brand through meaningful messages that resonate with those struggling with addiction and their loved ones.

Feedback

Social media marketing is a two-way conversation with social media users. As your social media accounts grow, we monitor the evolving conversation, new followers and feedback to learn what we can do to improve.

Optimize

Social media analytics and incoming results help us continually optimize our content and strategy to reach more targeted audiences and produce more valuable, conversion-oriented results.

Content Optimization

Social media content optimization includes integrating search-friendly hashtags, punchy headlines, calls to action and more personalized content for your audiences.

Reach

Optimizing your social media reach may include incorporating paid ads and expanding your presence on new platforms.

Continual Refocusing

Retargeting and refocusing never ends, as there’s always room to improve and expand upon your treatment center’s social media content and strategy while pivoting as needed to target or retarget the specific audiences you want to reach and influence.

Analyze

Analysis is a key component of every aspect of our social media marketing services. We combine quantitative and qualitative analysis to grow your social media accounts in ways that bring you actual, money-saving value.

Data Analysis

We use social media metrics and Google Analytics to track the success of your social media posts and profiles in terms of number of new followers, accuracy of targeted demographics, new website traffic and more.

Performance Analysis

Performance analysis allows us to measure how you’re doing in terms of actual leads and conversions. We use your feedback and align our social media marketing tactics accordingly.

Targeting Analysis

Through targeting analysis, we analyze data corresponding to keyword targeting and audience targeting to make sure we’re reaching the right demographics at the right time and on the right platforms.

Audit & Refine

Social media marketing is an ongoing and evolving process that requires thorough audits at key intervals to evaluate how your social media marketing is fitting into the bigger picture of your overall online and digital marketing presence.

Measuring & Reporting

Our clients value our commitment to full transparency and open communication as much as we do, which is why we’re not only consistently measuring our results but reporting them.

Adjusting

As traffic to your social media accounts increases, we adjust content to stay timely and develop deeper relationships with those in your treatment center’s community.

Scaling

A high-quality social media strategy is designed to scale with clear, efficient processes as templates that your center can use to expand and continue publishing relevant, meaningful content that helps your brand grow in the ways you most desire.

Frequently Asked Questions

Here are a few of our clients’ most frequently asked questions from a rehab Social Media Marketing perspective.

What Are Digital Marketing Services?

Digital marketing services are internet marketing services that help you market your business online. Where traditional marketing focuses on TV and print, digital is solely for expanding your digital presence. Marketers can accomplish this using various channels, such as social media, paid ads, email, search and so much more.

Typically, digital marketing agencies provide a range of online marketing services and creation across social media platforms, search engines, email campaigns, websites and more. Content creation can include written content such as ads, articles, emails, and blog posts, social media posts, videos and more.

The best digital marketing services for your business depend on your current marketing, goals, timeline and budget. For instance, our clients’ budgets typically run anywhere from $3,000 per month for a small, local treatment facility or individual therapist to $250,000 per month spent by larger, multi-location centers. PPC marketing can help you fill your census as soon as possible, while SEO marketing is typically a longer-term game.

Proven results, experience and expertise in digital marketing and in your niche. When you hire PPC experts such as Lead to Recovery, you can rest assured your dollars are being spent wisely. 

With Lead to Recovery, you can trust that your PPC campaigns and budget are in good hands, with the entire process being managed from start to finish. That way, you can focus on what matters most: your center serving as many clients as your space and capacity allow.

Book a Discovery Call

Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

Website design experts during meeting that will help promote your mental treatment center.

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

Request a Consultation

If you prefer to speak with someone now please call 855-876-7238.

Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.

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