social media icons on a phone for mental health social media campaigns

Social media marketing is one of the most cost-effective ways to connect with people in your target audience. It costs nothing to set up profiles on Facebook, Twitter and other social networks, making this type of marketing suitable for behavioral health centers of all sizes. Whether you have a single location or a national chain, social media marketing can help you grow your business.

An effective strategy can help expand your brand’s visibility and raise awareness for mental health support while connecting users with your services. Navigating past the mental health stigma is especially important to reach your audience effectively.

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Benefits of Mental Health Social Media Campaigns

We Make Your Time Worthwhile

Lead to Recovery has extensive experience using social media to promote behavioral health centers. Our team members use their knowledge and skills to create a complete social media marketing plan, ensuring you have plenty of opportunities to connect with people who could benefit from your services.

Minimize Your Marketing Expenses

Creating a social media profile costs absolutely nothing. Even if you decide to invest in paid promotions, you’ll spend much less than you would on other forms of marketing. This makes it possible to grow your business without a substantial increase in your marketing costs.

Achieve Your Marketing Goals

Social media marketing is important, but it’s just one aspect of your overall digital marketing strategy. Our team works hard to make sure your efforts are in alignment with other aspects of your marketing plan. For example, Lead to Recovery knows exactly how to use your social media assets to improve your search engine rankings.

Connect With Potential Clients

With most marketing tactics, you don’t get to connect with potential clients directly. You have to send out a mailer or publish a blog post and hope the reader feels compelled to contact you. Marketing on a social media platform is different. When you post a video or link to your website, other users can interact with you directly. This makes it easier to connect with potential clients who have a need for your mental health services.

Our Process

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The first step to working with Lead to Recovery is to have a 30-minute Discovery Call with our team. During this call, which is available at no cost, we ask questions to help us understand your overall marketing strategy and determine how social media fits into your marketing plan.

We also take a look at your existing social media assets and offer recommendations to help you maximize your results. Whether you’re starting from scratch or looking to improve conversions, we can help you succeed.

When you’re ready to move forward, we develop a comprehensive social media marketing plan to promote your behavioral health center. This plan is designed with traffic, leads and conversions in mind, giving you the opportunity to fill your census without exceeding your marketing budget.

After we set up new profiles or update existing ones, we post regular updates on your social media accounts, making it easier to build relationships with the people in your target audience. We also focus on testing and optimization, giving you the greatest possible return on investment without driving up your marketing costs.

Discovery & Onboarding

Cookie-cutter marketing plans just don’t work. That’s why we take the time to develop a completely customized social media strategy for every client. During the no-cost Discovery Call, we ask questions about your behavioral health center, examine your existing social accounts and discuss how we can incorporate social media into your overall marketing strategy. This helps us make recommendations that are a good fit for your business model.

Discovery Call

The Discovery Call is one of the most important steps in our process. We use the information gathered during this call to develop an in-depth understanding of your services and business goals. You also get the opportunity to learn more about Lead to Recovery’s approach to social media and digital marketing.

Setting a Budget

Not every business has the same amount of money to spend on marketing. At Lead to Recovery, we meet you where you are. If you want to start slowly and increase your budget over time, we’ll develop a social media campaign plan that focuses on low-cost promotional tactics. For behavioral health centers with a national footprint, we can help you attract new clients without going over your budget.

Onboarding

Our onboarding process ensures you’re comfortable with the social media strategy we developed for your behavioral health center. You have the chance to ask more questions and get clarification on anything that isn’t clear before moving forward.

Strategize

At Lead to Recovery, we tailor our mental health social media marketing efforts according to your unique needs. Our strategic approach to marketing ensures you have plenty of opportunities to reach the people in your target audience.

Research

We start by doing research to determine how your competitors are using social media and analyzing your existing assets to identify potential improvements. If you don’t have any accounts, we research your audience to find out where they spend most of their time online.

SEO & Keyword Targeting

Although social media isn’t one of the factors Google uses to determine page rankings, it can have a positive effect on your website. Many people use Facebook, YouTube and other platforms as search engines, so it’s important to incorporate valuable keywords into your social media content. Optimized correctly, your social media posts may appear at the top of the search results for keywords related to behavioral health.

Timeline & Objectives

We strive to produce results right away, but you should know that social media marketing isn’t a one-and-done task. It’s a process that requires ongoing updates and optimization to ensure your message reaches as many people as possible. Once we implement your social media marketing strategy, we continue to spend time on testing and updates.

Implement & Execute

When it’s time to execute your social media marketing strategy, our team focuses on setting up business pages, publishing detailed profiles of your behavioral health center and posting content on a regular basis.

Profile Setup

If you don’t have any social media assets, we can set up new profiles and make sure they contain plenty of information to help you build trust with potential clients.

Content Development

Opening an account and making one or two posts isn’t the best way to incorporate social media into your marketing strategy. You need to publish new content consistently. Our team has the knowledge and expertise needed to write posts that help you attract more visitors to your website and generate high-quality leads.

Launch

Once your profiles are live, we publish content that aligns with your goals. Our content can help you educate potential clients about your services, drive traffic to your website and persuade potential clients to contact you for more information.

Optimize

The more you use social media, the more opportunities you have to connect with potential clients. After we implement your mental health social media marketing strategy, we make updates as needed to increase engagement.

Search Rankings

Lead to Recovery has experience optimizing social media content to help you improve your search rankings and generate more leads.

Reach

We can help you expand your reach by testing which types of content get the most engagement on your social media pages. Lead to Recovery also experiments with new social media elements to maximize your return on investment.

Continual Refocusing

As your business grows, you may decide to update your goals. Lead to Recovery is ready to grow with you. Long after we implement your social media strategy, we continue testing it and adding new elements to meet your changing needs.

Analyze

We use a scientific approach to mental health social media marketing that relies on data science to determine how well your social media assets are performing.

Data Analysis

Lead to Recovery uses a variety of analytics tools to determine how many people have viewed, liked and commented on your social media posts. We also use Google Analytics to determine how many website visitors are coming from each profile. Analyzing this data helps us determine what’s working and what needs to be updated to optimize your marketing efforts.

Performance Analysis

Performance analysis allows us to determine if your new social media marketing strategy is helping you reach your marketing goals. We review engagement metrics, search rankings and other data, giving us insight into how well your social media campaigns are working.

Targeting Analysis

Targeting analysis gives us an opportunity to make your marketing strategy even more effective. We may test different types of content, cover new topics or update your profiles to make them more attractive to social media users who need behavioral health services.

Audit & Refine

Our work doesn’t end with implementation and analysis. Once your social media marketing strategy is in place, we conduct regular audits to determine if we need to update our approach to align with your marketing goals or match current trends in the mental health industry.

Measuring & Reporting

At Lead to Recovery, we take pride in communicating with clients and being transparent about what we’re working on at any given stage of the process. We send out regular reports to ensure you understand how your social media assets are performing.

Adjusting

To help you fill your census, we make regular adjustments to your mental health content marketing strategy. These adjustments make it possible to attract more visitors to your website and build relationships with the people who interact with your social media content.

Scaling

Once we implement your social media marketing strategy, we can easily help you scale by adding new content or creating profiles on new social networks.

Frequently Asked Questions

Here are a few of our clients’ most frequently asked questions from a rehab PPC agency perspective.

What Are Digital Marketing Services?

Digital marketing services are internet marketing services that help you market your business online. Where traditional marketing focuses on TV and print, digital is solely for expanding your digital presence. Marketers can accomplish this using various channels, such as social media, paid ads, email, search and so much more.

Social media is one of the most powerful marketing tools available. Best of all, it costs less than many other marketing methods, making it accessible to behavioral health centers of all sizes. Whether you operate a single campus or have behavioral health centers throughout the United States, your business can benefit from using social media.

First and foremost, look for a social media marketing agency that has extensive experience in the mental health industry. Lead to Recovery has helped many behavioral health centers expand their reach, so we understand your target audience and know how to connect with them in an authentic way.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

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At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

Request a Consultation

Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.

Client Testimonials

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A wonderful team. Communicative and transparent. As a professional healthcare organization, this team has met all our needs and advised on modification and improvements, all in timely fashion. Highly recommend.

LTR Customer Testimonials, Mark Sarkoshi - February 27, 2022
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A wonderful team. Communicative and transparent. As a professional healthcare organization, this team has met all our needs and advised on modification and improvements, all in timely fashion. Highly recommend.

LTR Customer Testimonials, Mark Sarkoshi - February 27, 2022
chat quote svgrepo com 1

A wonderful team. Communicative and transparent. As a professional healthcare organization, this team has met all our needs and advised on modification and improvements, all in timely fashion. Highly recommend.

LTR Customer Testimonials, Mark Sarkoshi - February 27, 2022
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co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers

Co-Founder

Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.

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