Address each subscriber by name and use the second-person perspective throughout your content to show prospective clients you care about them.
Moreover, use contact list segmentation to ensure your messages reach the right audience. For example, dividing your contact list ensures you don’t accidentally send welcome emails to everyone on your email list whenever you get a new subscriber.
2. Provide Value
Sending messages about your services or asking people to book a therapy appointment shouldn’t constitute the full extent of your mental health email marketing. Subscribers want resources that benefit them, whether or not they’re in treatment.
Showcase your expertise by talking about different types of mental illnesses. Frequently evaluate the most cost-effective treatment methods and share updates on trends in the mental health field. You can subtly market your mental health facility by offering a tour of your practice or free consultations.
Subscribers will be more willing to open and read your emails if they’re sure they’ll find valuable information to apply in their everyday lives to manage their mental health.
3. Create Visual Appeal
You can increase people’s interest in your emails by adding visual elements that make reading fun. Use standard fonts, add your facility’s logo and colors, and separate blocks of text with headings and subheadings to make reading easier.
Relevant pictures and videos also help readers pay attention to your message. Add quality photos showing your facility and videos of sessions rather than just using text to talk about your therapy practice.