Young woman checking her emails which includes news letters from mental health facilities.

Email Marketing Strategies for Mental Health Professionals

A successful mental health email marketing campaign will help grow your email list, increase the open rate for your emails and encourage readers to take action to improve their mental health.

Here are a few ways to achieve this.

1. Personalize Emails

Personalization helps your target audience feel like they matter, making it easier for them to trust your services when they’re ready to take active steps to improve their mental well-being.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Address each subscriber by name and use the second-person perspective throughout your content to show prospective clients you care about them.

Moreover, use contact list segmentation to ensure your messages reach the right audience. For example, dividing your contact list ensures you don’t accidentally send welcome emails to everyone on your email list whenever you get a new subscriber.

2. Provide Value

Sending messages about your services or asking people to book a therapy appointment shouldn’t constitute the full extent of your mental health email marketing. Subscribers want resources that benefit them, whether or not they’re in treatment.

Showcase your expertise by talking about different types of mental illnesses. Frequently evaluate the most cost-effective treatment methods and share updates on trends in the mental health field. You can subtly market your mental health facility by offering a tour of your practice or free consultations.

Subscribers will be more willing to open and read your emails if they’re sure they’ll find valuable information to apply in their everyday lives to manage their mental health.

3. Create Visual Appeal

You can increase people’s interest in your emails by adding visual elements that make reading fun. Use standard fonts, add your facility’s logo and colors, and separate blocks of text with headings and subheadings to make reading easier.

Relevant pictures and videos also help readers pay attention to your message. Add quality photos showing your facility and videos of sessions rather than just using text to talk about your therapy practice.

Why Digital Marketing Is Important for Your Mental Health Facility

Social media marketing, content marketing and email marketing are digital marketing strategies that help internet users searching for mental help find your facility among thousands of other mental health providers. However, simultaneously experimenting with digital marketing strategies while providing quality mental health services can be difficult.

Hand over the bulk of your digital marketing to professionals from Lead to Recovery, the number one mental health marketing agency so you can focus on what you do best: providing vital mental health care.

Young mental health professional checking his tablet concept image for digital marketing.

Digital Marketing for the Health Care Industry

At Lead to Recovery, we pride ourselves on implementing innovative digital marketing solutions for mental health facilities. We work with dozens of mental health care providers across the country, helping them develop digital marketing campaigns that reach the right consumers for their services.

You can schedule a consultation with a member of our team at Book a Discovery Call or by calling 866-248-7010. Our in-house experts will evaluate your business and determine the right mental health digital marketing strategy to implement.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success. After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

Website design experts during meeting that will help promote your mental treatment center.

At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers


Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.