Client Information
Service
PPC
Problem
McNulty Counseling & Wellness had been working with an existing agency for their Google Ads management and felt satisfied with the results. However, they wanted an in-depth audit of their account to uncover potential areas for improvement. Despite ongoing management, the account showed signs of inefficiency, including disorganization, broad keyword targeting, inconsistent messaging, and inaccurate goal tracking.
Solution
Lead to Conversion conducted a comprehensive audit of the Google Ads account, uncovering several opportunities for optimization. The audit revealed disorganization in keyword and ad alignment, irrelevant search terms being triggered, and misattributed conversions due to incorrect phone tracking. After delivering a detailed audit report, McNulty Counseling & Wellness was impressed by the level of insight and immediately signed on for ongoing monthly management.
The first step in the solution was to correct and optimize the existing campaigns, rather than initiate a complete overhaul right away. Key adjustments were made, including tightening keyword targeting, improving ad relevance, and correcting bid strategy to provide better results.
Outcome
Within just one week of implementing these changes, McNulty Counseling & Wellness experienced a significant improvement in their Google Ads performance:
– 80% increase in conversions
– 74.49% increase in conversion rate
– 31.73% decrease in cost per conversion
Conclusion
These optimizations paved the way for further enhancements and demonstrated the value of Lead to Conversion’s strategic approach to paid search management.
