Sober Coaches, also referred to as recovery coaches, are in high demand at both recovery centers and as sole proprietors for providing ongoing aftercare for patients that have recently gone through successful addiction treatment.
If you’re operating a sober coach practice and are looking to promote your services, there are quite a few ways to advertise your services to the masses in a meaningful and beneficial way.
Website Design
We always recommend sober coaches start off by creating a mobile responsive website that is clean, easy to navigate, and rich with fresh image and text content. This is foundational to digital marketing and we strongly advocate building sites on the WordPress platform since WordPress is the best Content Management System out there in terms of ease of use and search engine optimization friendliness.
Search Engine Optimization (SEO)
Once you have a website in place, it’s time to make sure people can find it which is where drug rehab SEO comes into play. SEO requires patience and may take several weeks to several months to see results from code and content additions among other required tactics to boost ranking potential. But when SEO is done properly, it can provide a steady stream of targeted traffic and conversions for your coaching services.
Pay-Per-Click Marketing (PPC)
PPC advertising is a marketing venue worth pursuing for larger organizations and referral service providers. If you’re a small business or a sole proprietor, we strongly suggest not doing PPC to promote your practice since it requires a lot of money to play in this arena.
Social Media Marketing
Social media marketing does an excellent job of branding your coaching services and communicating that message to a substantially large audience at a fraction of traditional marketing costs. For social, we recommend focusing your time and efforts on Facebook and LinkedIn. Both platforms are fantastic for gaining new clients and for fostering relationships. LinkedIn is also a great place to find potential referral partners.
Get Your Sober Coaching / Recovery Coaching Marketing Campaign Going
Since Sober Coaching services are a new form of occupation, we strongly believe the above marketing venues are more than adequate to gain new clients for your practice. If you find yourself unable to pursue any of the above and need help, just give us a call for a free consultation and let’s see if there’s a fit.
Content written by rehab marketing expert Matthew Travers
Co-Founder
Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.
