Mental health services have never been as in-demand as they are in today’s society — but there’s never been as much competition, either. Substance abuse, anorexia nervosa, domestic abuse and self-harm are on the rise around the world in light of the pandemic, along with other psychiatric disorders. To tap into the growing demand for mental health professionals, you’ll need to get into SEO and related digital marketing techniques.
With the majority of consumer research conducted online, you can harness the power of keywords to match the search terms people enter into search engines like Google. Read on to find out how to get the most out of the internet using keywords for mental health.
Mental Health Promotion Is In-Vogue
In the not-so-distant past, mental health conditions had a stigma attached to them, which meant many individuals struggling with these legitimate health problems suffered in silence. When talking about having a mental disorder was met with skepticism from other people, it made individuals less likely to address symptoms. You wouldn’t want to admit to something everyone seems to be dismissive of.
However, in recent years, data has emerged to show the devastating impact of serious mental illness. One particular statistic that highlights how damaging our “just keep your chin up” mentality is to mental health is the alarming increase in suicide rates between 2000 and 2016. With society moving faster than ever and productivity and wealth more important than ever before, wellness has never mattered more — and thankfully, the message is starting to get out there.
It’s Easier to Find Mental Health-Related Answers Online
Not seeking help when experiencing poor mental health is a major driver for suicidal ideation. Luckily, the growing popularity of the internet and search engines has thrown a lifeline to those who struggle to speak to loved ones about mental illness. By searching online, the public can locate the answer to any question about mental health and find genuinely helpful advice. As a health care provider, you can tap into this growing desire for knowledge and understanding.
People don’t think twice about going to the doctor when they have a physical condition, and there’s a major drive to destigmatize mental health so that people experiencing psychological issues will respond in the same way. Your therapist business can help change the world for the better by making sure you capture the attention of as many potential patients as possible.
Mental Illness and Search Engines
As a mental health professional, the work you do on an individual level is transformative for those you help. But it’s even bigger than that. On a social level, the more people who get the mental health care they need, the better our society functions. Search engines have empowered people to seek information for themselves.
Google’s aim is to make information universally available, and it’s diligent about providing quality. The algorithm that determines which websites are most useful also chooses where your website lands on the search engine results pages. By fulfilling as many of its criteria as possible, you boost your chances of getting to the front — and keywords are integral.
Be Specific About Your Niche(s)
One of the best ways to ensure your keywords and keyword strings are relevant is by being as specific as possible about what you do. Mention any specialties and certifications, as well as any specific disorders you treat, because these are the search terms potential clients are most likely to use.
Geotargeted Service Pages
While it might be tempting to cram everything onto your homepage and add a few testimonials on another page, this isn’t the best SEO strategy. Best practice involves creating unique pages for every location you operate in and writing specific information about services for each one. Google picks up these cues, which strengthens its understanding of what you do and where you’re based.
If the content, design and about 200 other factors are up to scratch, geotargeting drastically increases your chances of climbing up the SERPs.
Search engines use URLs to determine relevance, and tactically making them more descriptive using keywords improves SEO and makes your site look cleaner.
Google My Business and Local SEO
Google My Business is the best way to get your business listed on the first page of the SERPs. Optimizing your profile requires a mixture of technical, keyword and content writing expertise. By including the right number of keywords in the right places in your profile, using geotagging best practices and fully including your NAP information, you get a great chance of landing in the local pack at the top of the SERPs.
Blog Writing for Mental Health Care Research
Blog writing is one of the most effective ways for people in the field of psychiatry to reach more clients. Over time, you build a portfolio of keywords, topic clusters and keyword strings in well-written, long-form articles that ultimately make searching online for your services much easier.
When people search for the answers to mental health-related questions, there’s a chance they’ll come across your site and make an inquiry. As time goes on, this strategy becomes increasingly effective. Some of the most popular mental health-related Google searches are related to:
- Anxiety disorders
- Obsessive compulsive disorder
- Posttraumatic stress disorder
- Attention deficit hyperactivity disorder
- Bipolar disorder
- Bulimia and other eating disorders
Optimize Your Entire Website
It’s not enough to focus on keywords alone — you’ll need to optimize your entire website for search engine visibility. Web design — in particular, speed, mobile device access and simplicity of design — is paramount. Furthermore, to reach as many potential customers as possible, you’ll need to focus on SEO, pay-per-click advertising, social media marketing and email marketing.
Start Growing Your Psychotherapy Business Today
Using the right mental health keywords is one of the best ways to reach your target audience and establish yourself as an authoritative source online. Call the top mental health marketing agency today at 866-248-7010 and start helping more people improve their well-being today.