Eating disorder clinic marketing may seem too competitive, and you may be frustrated if you’re not seeing results. A digital marketing agency can help you reach people suffering from eating disorders who are beginning to look for information about common eating disorders and when to seek eating disorder treatment. This guide reviews some important marketing strategies for eating disorder clinics and why it might be better to allow a digital marketing firm to help you get your treatment programs in front of more eyes. 

Why the Eating Disorder Clinics Industry Has Trouble Generating Leads 

While eating disorders generally involve eating patterns, there’s a strong link to self-esteem and mental health. Many people suffering from an eating disorder live in denial. Eventually, however, they may begin to search for information about binge-eating disorders, anorexia and other mental health disorders linked to eating.

There are many eating disorder centers competing for their attention, so they may wind up getting their information from someone else. If they don’t live close enough to the eating disorder centers they’re directed to by search engines, they could stop their search without finding an eating disorder treatment program that’s right for them.  

You may incorporate educational programs into your marketing materials, so your site visitors receive important nutrition education and encouragement to seek help with their disorders, but if you’re marketing to the wrong people, your clinic may rely solely on patient referrals and local exposure to enroll new people in your programs.  This problem is worse if you’re attracting people to your website who don’t live in your service area.  

How Aggressive Marketing Strategies Create Results 

With the right eating disorder clinic marketing strategies in place, your physicians and behavioral health clinicians can focus on their core competencies. We implement multiple digital marketing strategies at the same time to help you encourage the right people to ask for more information about your eating disorder treatments. 

The first step is to make sure you’re getting increased traffic from visitors who live near your treatment facilities. You can then educate them about why they may need help with conditions like anorexia nervosa and bulimia nervosa. Once you’ve educated them on the symptoms of common eating disorders, you can explain their best course of action and your treatment options.  

Local and National SEO Targets People With Eating Disorders in Your Region 

Most of the organizations offering eating disorder treatments serve a limited geographic area. You need to ensure the potential clients you’re reaching don’t live hundreds or thousands of miles from your facilities. We offer search engine optimization techniques that help rank your website based on their key demographics and location, so your traffic arrives from the right sources. We also provide web design services to make your website stand out to potential customers.

Pay-Per-Click (PPC) Advertising Gets Your Treatment Center Noticed on Google 

Advertising your residential treatment center through Google Ads and Facebook PPC marketing ensures people who are looking for treatment find you. We use PPC marketing to bring potential patients to your website based on things such as their treatment goals, their most pressing concerns when looking for care and other questions they might have. For example, some of your potential patients may be wondering what insurers you work with when exploring how they could pay for treatment.  

Paid Social Media Services Keeps You Connected With People Who May Need Help Dealing With an Eating Disorder 

There are several goals you can accomplish through social media outreach. You can remain connected with past patients who need family counseling or additional support following treatment, answer questions potential clients have about your services or spread knowledge and awareness about eating disorders. These efforts pay dividends because they establish you as the authority in the local area, so people will remember you if they or a family member need eating disorder treatment.  

You can also use social media to spotlight patients who accomplish treatment goals. These success stories show others who may be considering treatment that recovery is possible.  

woman speaking with therapist concept image for eating disorder clinic marketing

Lead the Way With Lead to Recovery 

Our treatment center marketing strategies allow you to focus on helping your patients without worrying about how to bring leads to your doorstep. We assess each client’s needs to determine which marketing strategies can provide the most benefit and where to invest your advertising budget for the greatest return.  

Contact us today to learn more about how we can deliver results. Give us a call at (855) 876-7238 to set up a meeting with one of our treatment center marketing experts.  


Reviewed by:

Matthew Travers
Rehab Marketing Expert

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