Lead to Recovery (LTR) is excited to announce our new partnership with Adult & Teen Challenge (ATC), a nationwide faith-based organization dedicated to helping individuals overcome addiction and life-controlling issues. As an addiction treatment and mental health digital marketing specialist, LTR is committed to leveraging its expertise to expand ATC’s reach and impact.

Through this partnership, LTR has conducted an in-depth website quality audit for ATC, identifying key areas for improvement in user experience, search engine visibility, and technical performance, followed by an implementation of the recommendations. Following this audit and implementation, we launched a targeted content marketing and link development campaign to enhance ATC’s online presence, making it easier for those in need to find and connect with their life-changing programs.

About Adult & Teen Challenge

Adult & Teen Challenge (ATC) is a faith-based nonprofit organization with over 215 residential centers across the U.S. and Canada, headquartered in Ozark, MO. With a mission to provide freedom from addiction through Christ-centered solutions, ATC offers structured discipleship programs, mentoring, and life-skills training to individuals seeking long-term recovery.

Founded in 1958, ATC has built a reputation for transformational change, offering a holistic approach that addresses not just substance abuse but the underlying emotional, spiritual, and social factors contributing to addiction. Their programs vary in length, focusing on spiritual renewal, personal development, and community reintegration. Through a combination of faith, accountability, and structured support, ATC has helped countless individuals break free from addiction and rebuild their lives.

Strengthening ATC’s Digital Reach

As part of our ongoing efforts, Lead to Recovery is implementing a robust content marketing and SEO strategy tailored to ATC’s mission and audience. This includes:

  • SEO Optimization: Enhancing website structure, content, and metadata to improve rankings for addiction recovery searches.
  • Link Building: Establishing high-quality backlinks to increase domain authority and visibility.
  • Content Marketing: Creating valuable, faith-based recovery resources to engage and educate ATC’s audience.

By aligning ATC’s digital presence with best-in-class SEO strategies, we aim to ensure that more individuals and families searching for addiction recovery solutions can discover and access ATC’s life-changing programs.

co-founder at lead to recovery matthew travers

Content written by rehab marketing expert Matthew Travers

Co-Founder

Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.