Growth in Organic Traffic
Within the content realm, the key to this client’s growth was the regular communication we provide, in which we discuss everything from concepts to art to themes to keyword research. The result of these regular, in-‐depth conversations is that very quickly, we knew what content to build from scratch and what existing content could be used and optimized.
Using this methodology, new and newly-‐optimized content began to rank far better for query terms that are highly used by prospective patients and their families. As a result, year to date versus the prior year, organic search is the highest-‐growing channel on the site, showing 210% growth, which means that compared to last year, organic traffic has tripled: