Growing your drug rehab business can feel daunting with so much competition out there. The internet has more tools and a wider reach than ever, and the digital space is only set to become more influential in coming years. Your addiction treatment center can reach more potential clients and make more money by working with us here at Lead to Recovery. We’re pioneers in the digital marketing space for drug rehab centers and have decades of combined experience in lead generation for this niche.
Why Is Drug Rehab Lead Generation Important?
With the stigma around substance abuse treatment gradually dissolving, more people with drug and alcohol addiction symptoms are coming forward for treatment. With more than 10% of the entire population reported as having a drug use disorder and only 25% seeking treatment, there’s a huge number of potential clients out there. Still, despite the massive demand, you can’t expect everyone who needs your services to automatically come running.
Lead generation for drug rehab centers is crucial because you need to have a steady pipeline of clients booking to use your services. Even if you’re the best drug rehab in the world with top staff and an astounding success rate, you won’t succeed unless you have a lead generation strategy online. Your website is the best place to generate leads, and by optimizing it for search engines and people, you have the best chance of always having a full schedule.
The Power of Digital Marketing
The scope of digital marketing has expanded in a big way in recent years, and there are more ways to get ahead than ever before. However, many of the most effective digital marketing strategies for drug rehab centers require technical skill and an in-depth knowledge of technology. Just because your website shows a potential customer what you can do and hints that they should move forward with a booking, that doesn’t automatically mean it’ll drive traffic to your business.
Search engines do a large portion of the work driving traffic to your business online, and they’re highly complex tools. Google’s algorithm alone uses more than 200 metrics to decide how high up it’s going to place your site on the search results page. Some of them involve coding, and many are about finding the perfect balance of keyword strings and topical relevancy, with Google My Business, site speed, design and navigation all playing major roles.
What’s more, social media and pay-per-click marketing require expert knowledge so you’re getting the most out of these powerful platforms.