CLIENT: Midwest Addiction Treatment Center
INDUSTRY: Addiction Treatment
CAMPAIGN: Google Business Profile (Local) SEO
STRATEGY: Deploy best practices Local SEO with a primary focus on Google Business Profile optimization.
Background & Execution
The client was using another SEO company who failed to provide any value from their efforts to optimize their local presence in Google Business Profile which is also referred to as Google Maps and Google Local search results.
A serious challenge Lead to Recovery faced was the lack of historical Google Business Profile data and conversion statistics for their GBP listing since it was never properly optimized and was “claimed” by their previous marketing agency. This gave Lead to Recovery no absolute baseline data to reference in aggregate so we’re only able to showcase what we’ve accomplished since we helped the client take ownership of their listing and optimized it.
We customized and deployed a local SEO strategy that included optimization of their GBP profile, unique local citation creation, and hyperlocal directory submissions.
Overall Results
Overall Google Business Profile statistics for the campaign showed the following:
Form Submission Results: Inbound phone calls were this client’s #1 focus in terms of conversions points but we also tracked “Insurance Verification” form submissions as well as “Get Help” form submissions.
- Google Business Profile provided 7 insurance verification submissions (one of the strongest conversion points for any addiction treatment center) and 56 “Get Help” form submissions
The client was thrilled with our local SEO work and was forced to hire more personnel to manage inbound inquiries and new patient acquisition from our efforts. It’s also worth noting this client has since opened up three additional locations and will have Lead to Recovery manage their Website Design, SEO, Google Local, and Pay-Per-Click marketing for the new locations.
About Lead To Recovery
At Lead to Recovery, we understand there are a lot of treatment centers that have been burned time after time by agencies that promise the stars, but seldom get off the launchpad. Our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we recommend and put into action for our treatment center customers.
Lead to Recovery has over 90 years of collective digital marketing experience in the healthcare and addiction treatment markets. Whether the goal is to increase inbound calls or form submissions through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Lead to Recovery has the experience and knowledge to execute the right campaign for your business.
For more information on how to see similar results for your treatment center, call us to get the conversation started about how we can drive traffic and admits to your website while improving your bottom line.
