Detox, OP/IOP & Residential Rehab Marketing Case Study

CLIENT:  Multi-Location Addiction Treatment Center (Detox, OP/IOP, & Residential)
INDUSTRY:  Drug and Alcohol Detox and Rehabilitation
CAMPAIGN: SEO, Local SEO & Pay-Per-Click Marketing

GOALS: Build upon results from 2019 with marked improvements on all KPIs for fiscal year 2020 with a 30% minimum year-over-year growth outcome.

OVERALL STRATEGY: Continue to execute existing digital marketing plans while also identifying ways to enhance digital marketing results for the client with ongoing refining and additions to their campaign to amplify results.

Strategy Services:

• Regular SEO site audits
• Ongoing keyword research
• SEO and Content Marketing of up to 3,000 words of fresh copy monthly
• Revisit existing optimized pages to augment performance 
• Landing page creation and optimization
• Link development and blogger outreach
• Google Business Profile (GBP) optimization for up to 4 locations
• Ongoing GBP promotion via micro-blogging, citation building, and image and video optimization
• Google Ads Optimization with state-level and hyperlocal geotargeting, A/B testing, matching options refinement, negative keywords inclusions and landing page optimization
• Conversion rate optimization
• Call & form tracking and reporting
• Monthly website design enhancements, support and site maintenance 
• Ongoing consulting and bi-monthly reporting

Results:

Google Organic Traffic – Baseline to Current (April, 2019 – November, 2020)

Google Organic Traffic – April, 2020 – November, 2020 vs. April, 2019 – November, 2019

The above organic SEO statistics showed the following:

• 134% growth in organic traffic
• 321% increase in inbound phone calls (from 1,228 to 10,071)
• 23% increase in “Get Help” form submissions (from 173 to 214)
• 161% increase in “Very Insurance” form submissions (from 18 to 47)

Google Business Profile (Google Local/Google Maps) – April, 2020 – November, 2020 vs. April, 2019 – November, 2019

The above Google Business Profile statistics showed the following for their primary location:

• 109% growth in searches 
• 30% increase in inbound phone calls by day
• 30% increase in calls by hour
• 90% increase in GBP profile views
• 34% increase in clicks to their site

Google Ads PPC Traffic – April, 2020 – November, 2020 vs. April, 2019 – November, 2019

The above Google Ads statistics showed the following:

• 298% growth in PPC traffic
• 234% increase in inbound phone calls (from 99 to 639)
• 233% increase in “Get Help” form submissions (from 21 to 70)
• 100% increase in “Very Insurance” form submissions (from 0 to 9)
• 53% reduction in overall cost
• 61% reduction in CPC (from $27.83 to $10.73)

Conclusion

At Lead to Recovery, we understand that our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we implement. After continuing to implement best practices digital marketing with this client’s goals in mind, we more than doubled the outcome of the client’s aggressive goals, especially in a year COVID-19 had significant and negative impact on the behavioral health and addiction treatment space.

We have over 90 years of collective digital marketing experience in the healthcare and addiction treatment markets. Whether the goal is an increase in inbound calls or form submissions through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Lead to Recovery has the experience and knowledge to execute the right campaign for your business. 

For more information on how to see similar results for your company, call Lead to Recovery at 855-876-7238. We’re ready to drive traffic and admits to your website and improve your bottom line.