Social Media Ads for Mental Health Providers

At Lead to Recovery, we begin every mental health campaign with a thoughtful Discovery and Onboarding process. We take the time to understand your services, practice goals, target audiences, and positioning—whether you’re focused on increasing client acquisition, building brand awareness, or offering psychoeducational content. With this foundation, we align your campaign strategy with your clinical mission, ensuring that every step feels ethical and effective.

From there, we move into Creative Development, crafting ad copy and visual assets that reflect the emotional nuance of your audience’s experience. Whether it’s anxiety, trauma, or family dynamics, our creatives are designed to resonate with compassion and clarity. Each piece of content is reviewed for HIPAA compliance and platform-specific guidelines, helping your practice stand out without compromising trust.

We then apply Precision Targeting strategies to ensure your ads reach the people who need them most. Using interest filters, lookalike audiences, and geographic targeting, we focus on individuals who engage with topics like mindfulness, mental wellness, or recovery, without relying on invasive data. Throughout the campaign, we engage in Ongoing Optimization, including weekly A/B testing and audience refinement, to continually increase lead quality, reduce acquisition costs, and keep performance aligned with your practice goals.