Problem
Our client, an outpatient addiction treatment center with two locations in Connecticut, had been primarily focused on promoting its mental health services for several years. However, with the growing need for addiction recovery support in the community, the facility shifted its focus to highlight outpatient addiction treatment services, particularly medication-assisted treatment (MAT).
The challenge was to help the client reach new patients without losing traction on the gains they previously made in the mental health space.
Solution
Over a four-month period, a comprehensive local SEO strategy was developed and implemented, including:
Revising Keyword Focus: Conducted extensive keyword research to identify local, high-impact keywords related to addiction recovery. The goal was to maintain relevance for mental health while enhancing visibility for addiction-related searches.
Google Business Profile (GBP) Optimization: Updated the center’s Google Business Profiles to reflect the shift towards addiction treatment services:
- Revised the business descriptions to include specific mentions of MAT programs and outpatient addiction recovery.
- Added location-specific keywords
- Regularly posted informative updates highlighting the benefits of MAT, integrated mental health support, and the center’s holistic approach to recovery.
Strengthening Local Citations & Consistency: Ensured that the center’s Name, Address, and Phone Number (NAP) details were consistently listed across all online directories. Continually added and updated listings to reflect the new focus on addiction recovery services.
Outcome
After implementing these strategies from June-October 2024, the center experienced notable improvements in search visibility and keyword rankings:
Improved Local Results: Our client achieved numerous #1 rankings for multiple high-traffic keywords in their local market and saw significant upward mobility in local rankings. Terms like “outpatient treatment for opioid addiction” and other relevant terms now appear on page one of search results.
Overall Search Visibility: The combined SEO efforts led to a 35% increase in the number of keywords ranking on the first page of Google. Additionally, there was a 28% growth in organic traffic to the website’s service pages for addiction treatment. Overall, keywords increased 2405.26%.
Increased Organic Traffic: The enhanced keyword rankings and local SEO efforts resulted in a significant boost in phone calls and admissions driven from our organic search efforts.
Improved Local Presence: Optimizing the GBP profile and acquiring local citations strengthened our client’s presence in local search results, making it easier for potential clients in Connecticut to find and contact them.
