Everybody wants their business to succeed — the more consumers you reach, the higher your revenue. However, to reach those consumers and increase those conversion rates, you need more than just a quality business.

Once the page loads, you want people to stay there, so not only should your website feature quality content, but it should also look good and load FAST. Updating your website’s style and layout is one way to enhance the user experience and decrease your bounce rate (the rate at which people immediately leave your site), but addressing WordPress page speed optimization is just as important.

The amount of time it takes your page to load has become even more important after Google launched its Core Web Vitals update in May of 2020, which can directly impact how your page fares in Google search rankings, in other words, SEO. Therefore improving your site’s speed is necessary to get a better ranking on the search engine.

While there are several ways to improve your website’s technical SEO (enhancing website quality, implementing local SEO tactics, optimizing featured snippets, fixing technical errors, checking that all backlinks are functional, minimizing redirects, etc.) optimizing your page speed and loading time is a critical component.

Another quick way to boost your website ranking is through local SEO. While any website click is beneficial, at the end of the day you want to connect with users near your geographical location. This can be done by getting your name in business directories, increasing online reviews and creating a Google Business Profile account.

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WordPress page speed optimization is important for your website to get more consumers. The faster your site loads, the higher up it will go to the search engine rankings.

The Significance of WordPress Page Speed Optimization

Loading time has always been an important part of the customer experience. The internet is often associated with convenience, and there’s nothing more inconvenient than waiting a long time for a web page to load. Not only does a slow response time discourage people from visiting your site, but it also negatively impacts your brand reputation.

This emphasis on speed is reflected by Google’s algorithm. In 2010, Google worker Maile Ohye revealed that the best website load time for e-commerce sites such as Amazon is under two seconds, with most sites striving for half a second. Anything more than that and Google is less inclined to boost your site visibility.

To fully understand the importance of page speed, it’s helpful to take a closer look at Google’s SEO algorithm. As of now, Google uses a mobile-based algorithm, which analyzes metrics based on mobile users to evaluate your website performance and determine your ranking factor. One of the major factors considered is your website speed across mobile devices.

As May 2021 approaches, Google plans to increase the significance of a web server’s loading time. Its Core Web Vitals update will measure the speed of your site as well as the length of time it takes for it to become interactive. For instance, if your website loads immediately but lacks functionality or has poor pixel quality for a few seconds, that will negatively impact your SEO.

If you don’t want your search engine ranking to be hurt, then you need to prepare for the update ahead of time. So — how do you optimize your speed?

What Causes Your WordPress Site to Slow Down?

Your website’s loading time is one of the most important factors that affect its usability. A slow website not only frustrates your visitors but also affects your search engine ranking. Below are some of the main reasons why your WordPress website might be slow.

1. Plugins

One of the main reasons why your WordPress website might be slow is because of plugins. Plugins are software that adds extra features or functionality to your WordPress websites, such as social media buttons, contact forms, or image galleries. While most plugins are designed to improve your website’s usability, some can have a negative impact on its speed. This is often due to poorly-coded plugins that are not optimized for performance. If you have a lot of plugins installed on your website, it’s important to check whether they are all necessary and up-to-date. You should also delete any inactive or unneeded plugins.

Bad WordPress plugins can cause your WordPress site speed to slow down.
To speed up your WordPress site it is important to optimize your images.

2. Images

Images are one of the biggest culprits when it comes to slowing down your WordPress website speed. Every image you add to your page requires additional requests from the server, and each of those requests takes time to process. The more images you have, the longer it will take your pages to load.

In addition, large images can cause your pages to exceed the initial loading time limit imposed by web browsers. When this happens, the browser will stop loading your page and display a blank space instead. Users will then have to wait for the entire page to finish loading before they can view any of its content.

To avoid these issues, you should optimize your images before adding them to your website. This means reducing their file size so that they take up less space and require less time to download.

3. WordPress Themes

Another reason why your website might be loading slowly is because of your theme. While there are many great themes available that will help you to quickly and easily create a beautiful website, not all of them are created equal in terms of speed. In fact, some themes can actually slow down your website significantly.

There are a few things that can contribute to a slow theme, including heavy code, excessive use of JavaScript and CSS, and large images. If your theme is loading slowly, it could be due to any or all of these factors. Thankfully, there are a few things you can do to speed up your website.

First, try switching to a lighter theme. If you’re using a theme that is packed with features, switch to a simpler one. This will help to reduce the amount of code that needs to be loaded, making your website faster.

Second, take a look at your JavaScript and CSS files. If there is a lot of unused code, get rid of it. This will help to reduce the amount of time it takes for your website to load.

Third, optimize your images. Make sure that they are the right size and format, and that you’re using compression to reduce their file size. This will help to speed up your website’s load time.

By following these tips, you can help to speed up your website.

WordPress sites rely on server assets.

4. Server Resources

When a web server is overloaded with requests, it can take longer for it to respond to each one. This can cause your website to load more slowly for visitors, and may even cause it to crash completely.

There are a number of ways to optimize your server resources and speed up your website. One is to use a content delivery network (CDN). This can help distribute the load of requests across multiple servers so that no one server is overwhelmed.  

Another option is to use caching, which can help reduce the amount of time required to generate each page.

You can install a WordPress caching plugin. Caching is a method of storing frequently-used data so that it can be accessed quickly and easily. This can speed up the loading of web pages by storing the HTML, CSS, and JavaScript files locally on the user’s computer.

WordPress caching plugins work by caching all or part of a WordPress site so that it can be accessed more quickly. This can be done by caching pages, posts, or entire sections of the site. Caching can significantly improve the speed of a WordPress site, especially if it is receiving a lot of traffic. Caching will help reduce database queries which in turn help loading times.

There are many different WordPress caching plugins available, each with its own set of features. These plugins can all be configured to cache different parts of a WordPress site, and they each have their own strengths and weaknesses.

No matter which caching plugin you choose, it is important to configure it properly. Incorrectly configured caching can actually slow down your website, or cause it to break entirely.

If you are not sure how to configure a particular caching plugin, there are many resources available online, including tutorials and support forums. You can also hire a WordPress expert to help you set up and configure the caching plugin of your choice.

5. Hosting Provider

A hosting provider can slow down your website for a variety of reasons. One reason is that they may not have enough bandwidth to support all of the websites on their servers. This will cause other sites on the server to load more slowly, as well as your site. Another common reason is that some hosting providers overload their servers with too many websites, which can again slow down the loading times. Additionally, some hosting providers use outdated technologies or do not keep their servers updated, which can also lead to slower speeds. Finally, if your site is located on a server that is geographically far from your visitors, this will also impact loading times. To ensure fast loading times for your website, it is important to choose a reputable hosting provider with enough bandwidth to support your site, and that uses modern technologies.

Choosing the right hosting provider can help your website perform better.

Choosing a WordPress Hosting Provider

Hosting providers are the companies that store your website on their servers. There are a variety of reasons why your website might be slow, and one of those reasons can be the hosting provider you choose. Some providers do not have enough bandwidth to support all of the websites on their servers, which will cause other sites – as well as yours – to load slowly. Additionally, some hosting providers overload their servers with too many websites, which can also lead to slower speeds.

There are different hosts that you can choose from, and it is important to do your research in order to find the best one for your website. Below are the different types of hosting:

1. Shared Hosting

Shared hosting is a type of web hosting where multiple websites are hosted on one server. This is the most common and cheapest type of hosting, and it is best for small websites that do not receive a lot of traffic. Shared hosting works by dividing up the resources of the server among all of the websites that are hosted on it. This means that each website will have a limited amount of resources, which can lead to slower speeds.

2. VPS Hosting

VPS hosting is a type of web hosting that allows you to have your own virtual server. This means that you will not be sharing resources with other websites, and you will have more control over your server. VPS hosting is more expensive than shared hosting, but it is a good option for websites that are starting to get more traffic.

3. Dedicated Hosting

Dedicated hosting is a type of web hosting where you have your own server. This means that you will not be sharing resources with other websites, and you will have complete control over your server. Dedicated hosting is the most expensive type of hosting, but it is a good option for websites that are getting a lot of traffic.

4. Cloud Hosting

Cloud hosting is a type of web hosting that allows you to store your website on multiple servers. This means that if one server goes down, your website will still be accessible from another server. Cloud hosting is more expensive than shared hosting, but it is a good option for websites that are getting a lot of traffic.

To ensure that your website loads quickly, it is important to choose a reputable hosting provider with enough bandwidth to support your site, and that uses modern technologies. Additionally, you should choose a host that is located near your visitors in order to minimize latency.

Page Speed Optimization

Adapting to Google’s algorithm is essential for any business that wants to see success. Here are some tactics to help align with the algorithm.

Page speed optimization is very important for WordPress users in order for their site to succeed. Optimization can also be done from the WordPress Admin Dashboard.

Optimize Your Image Files

One of the best ways to lower your loading speed is image compression. Large images consume lots of bandwidth while uploading, which makes your page slower. You can use a program like gzip to compress your image sizes, as well as the sizes of your HTML, JavaScript and CSS files. You should also be aware of your Flash files; these take longer to load, so it’s often advisable to get rid of them altogether.

In addition to optimizing your image files, you should optimize your site in general. For example, a higher quantity of ads will negatively affect your website processing time. Ultimately, your content and speed should go hand-in-hand. If an image enhances your content but decreases your speed, it’s doing more harm than good.

Aside from optimizing your images, you can use lazy loading to help improve your website’s speed. Lazy loading is a technique that helps to improve web page performance. It does this by delaying the loading of images that are not currently in view on the user’s screen. This delay occurs until after the user has scrolled down the page and the image enters into view. At that point, the image is then loaded onto the screen.

WordPress Database

The WordPress database stores all the data and information related to your website. The larger your database, the slower your website will be. You can improve your site speed by optimizing your database.

Over time, your database will start to accumulate clutter. This unnecessary clutter can slow down your site. However, with regular cleanups, you can remove the unneeded files from your database for faster loading.

One way to clean up your database is by deleting post revisions. Post revisions are copies of your posts that are saved automatically as you make changes to them. While they can be useful, they can also take up a lot of space.

You can also remove unused images from your WordPress media library. Removing unused images is a great way to speed up your website. This can be done by following these simple steps:

  1. Log into your WordPress site and go to the Media Library tab.
  2. Select the images you want to delete by checking the box next to them.
  3. Click on the Delete Permanently button.
  4. A pop-up will appear, asking you to confirm your decision. Once you click on the OK button, the images will be permanently deleted from your library.

By removing unused images from your media library, you can speed up your website and improve its overall performance.

Store Your Data

File size isn’t the only thing that contributes to poor load speed; the quantity of files also plays a role. The more information, images and code you have, the higher your page load time will be. Browser caching is a tactic that takes extra HTML, CSS and JavaScript files, as well as general site information, and stores it for a specific amount of time to optimize your speed.

You should also be taking advantage of content delivery networks. CDNs such as Cloudflare store copies of your site on different geographical-based servers. When an individual visits your site, they’ll quickly receive information from the nearest CDN. This can help reduce external HTTP requests because the static content is readily available.

Clean Up Your Code

The more cumbersome your HTML, CSS and JavaScript files are, the slower your site speed. Minification is a process in which you eliminate unnecessary characters in your code, such as spaces and commas, to make it load faster. Taking the time to minify your code will end up saving time for your users down the line.

Minifying your code will also reduce your HTTP requests. The more files and links you have, the more HTTP requests there are for your website to manage. Reducing this amount makes your content load faster.

WordPress Plug-Ins

WordPress plug-ins can be easily added as a Google Chrome extension and used to enhance your website functionality. As the name suggests, it involves a piece of code that will “plug in” to your WordPress hosting provider. This plug-in can increase your efficiency through speed tests and metric analyses designed to optimize your loading time.

Seek a Professional

At the end of the day, digital marketing is a full-time job, and juggling website optimization with running a business isn’t easy. That’s why it’s always a good idea to seek a professional WordPress page speed optimization service. These services employ teams of experts who will evaluate your site and apply the necessary tactics to enhance your function and speed.

Lead to Recovery

Lead to Recovery offers a WordPress page speed optimization service that boosts your conversion rates and brand recognition through SEO tactics. In addition to increasing your website speed through minification, image compression and CDNs, we offer the following services:

  • Social media marketing and advertising
  • Email marketing
  • Local SEO and PPC
  • Link development
  • Targeted ads

We back up our claims with actions, which is why we have a proven track record of 30% conversions within 45 days. We’re ready to optimize your site in time for Google’s algorithm, making the necessary changes to guarantee you won’t fall behind in search engines. Learn more by contacting us today.

CALL NOW! (855) 876-7238

We have worked with LTR for 5 years. Lead to Recovery has been very responsive and effective for us. They have done an incredible job of helping us optimize our site so that people who are searching can find the information they need. With LTR’s help, our traffic has increased dramatically from 3,000 to well over 30,000 monthly visitors and we anticipate over 3 million visitors to our site this year. Our Google traffic has increased by 4,440%! We couldn’t be more pleased with the job Lead to Recovery has done to improve our site.

RUTH