Everybody wants their business to succeed — the more consumers you reach, the higher your revenue. However, to reach those consumers and increase those conversion rates, you need more than just a quality business. The first step is to connect with your customers through an optimized website. 

Your website can have amazing content, but it’s not going to be very effective if nobody’s spending time on it. That’s where SEO, or search engine optimization, comes in.

Search Engine Optimization

SEO refers to how your page fares in Google search rankings.

There are several ways to increase your SEO, such as:

  • Enhancing website quality
  • Local tactics
  • Fixing technical errors

Once the page loads, you want people to stay there. Not only should your website feature quality content, but it should also look good. Taking time with stylesheets and layout is a quick way to enhance the user experience and decrease your bounce rate — the rate at which people immediately leave your site. 

Another quick way to boost your website ranking is through local SEO. While any website click is beneficial, at the end of the day you want to connect with users near your geographical location. This can be done by getting your name in business directories, increasing online reviews and creating a Google My Business account.

The last and arguably most important SEO tactic you need to implement is technical SEO. This calls for fixing any technical errors that may be negatively impacting the experience of users, such as checking that all backlinks are functional, minimizing redirects and optimizing your page speed loading time. The amount of time it takes your page to load will become even more important as Google plans to launch its new Core Web Vitals update in May.

The Significance of Page Speed

Loading time has always been an important part of the customer experience. The internet is often associated with convenience, and there’s nothing more inconvenient than waiting a long time for a web page to load. Not only does a slow response time discourage people from visiting your site, but it also negatively impacts your brand reputation.

This emphasis on speed is reflected by Google’s algorithm. In 2010, Google worker Maile Ohye revealed that the best website load time for e-commerce sites such as Amazon is under two seconds, with most sites striving for half a second. Anything more than that and Google is less inclined to boost your site visibility.

To fully understand the importance of page speed, it’s helpful to take a closer look at Google’s SEO algorithm. As of now, Google uses a mobile-based algorithm, which analyzes metrics based on mobile users to evaluate your website performance and determine your ranking factor. One of the major factors considered is your website speed across mobile devices.

As May 2021 approaches, Google plans to increase the significance of a web server’s loading time. Its Core Web Vitals update will measure the speed of your site as well as the length of time it takes for it to become interactive. For instance, if your website loads immediately but lacks functionality or has poor pixel quality for a few seconds, that will negatively impact your SEO.

If you don’t want your search engine ranking to be hurt, then you need to prepare for the update ahead of time. So — how do you optimize your speed?

Page Speed Optimization

Adapting to Google’s algorithm is essential for any business that wants to see success. Here are some tactics to help align with the algorithm.

Optimize Your Image Files

One of the best ways to lower your loading speed is image compression. Large images consume lots of bandwidth while uploading, which makes your page slower. You can use a program like gzip to compress your image sizes, as well as the sizes of your HTML, JavaScript and CSS files. You should also be aware of your Flash files; these take longer to load, so it’s often advisable to get rid of them altogether.

In addition to optimizing your image files, you should optimize your site in general. For example, a higher quantity of ads will negatively affect your website processing time. Ultimately, your content and speed should go hand-in-hand. If an image enhances your content but decreases your speed, it’s doing more harm than good.

Store Your Data

File size isn’t the only thing that contributes to poor load speed; the quantity of files also plays a role. The more information, images and code you have, the higher your page load time will be. Browser caching is a tactic that takes extra HTML, CSS and JavaScript files, as well as general site information, and stores it for a specific amount of time to optimize your speed.

You should also be taking advantage of content delivery networks. CDNs such as Cloudflare store copies of your site on different geographical-based servers. When an individual visits your site, they’ll quickly receive information from the nearest CDN.

Clean Up Your Code

The more cumbersome your HTML, CSS and JavaScript files are, the slower your site speed. Minification is a process in which you eliminate unnecessary characters in your code, such as spaces and commas, to make it load faster. Taking the time to minify your code will end up saving time for your users down the line.

Minifying your code will also reduce your HTTP requests. The more files and links you have, the more HTTP requests there are for your website to manage. Reducing this amount makes your content load faster.

WordPress Plug-Ins

WordPress plug-ins can be easily added as a Google Chrome extension and used to enhance your website functionality. As the name suggests, it involves a piece of code that will “plug in” to your WordPress hosting provider. This plug-in can increase your efficiency through speed tests and metric analyses designed to optimize your loading time.

Seek a Professional

At the end of the day, digital marketing is a full-time job, and juggling website optimization with running a business isn’t easy. That’s why it’s always a good idea to seek a professional page speed optimization service. These services employ teams of experts who will evaluate your site and apply the necessary tactics to enhance your function and speed.

Lead to Recovery

Lead to Recovery offers a WordPress page speed optimization service that boosts your conversion rates and brand recognition through SEO tactics. In addition to increasing your website speed through minification, image compression and CDNs, we offer the following services:

  • Social media marketing and advertising
  • Email marketing
  • Local SEO and PPC
  • Link development
  • Targeted ads

We back up our claims with actions, which is why we have a proven track record of 30% conversions within 45 days. We’re ready to optimize your site in time for Google’s algorithm, making the necessary changes to guarantee you won’t fall behind in search engines. Learn more by contacting us today.

CALL NOW! (855) 876-7238

We have worked with LTR for 5 years. Lead to Recovery has been very responsive and effective for us. They have done an incredible job of helping us optimize our site so that people who are searching can find the information they need. With LTR’s help, our traffic has increased dramatically from 3,000 to well over 30,000 monthly visitors and we anticipate over 3 million visitors to our site this year. Our Google traffic has increased by 4,440%! We couldn’t be more pleased with the job Lead to Recovery has done to improve our site.

RUTH