Page Speed Optimization
Adapting to Google’s algorithm is essential for any business that wants to see success. Here are some tactics to help align with the algorithm.
Optimize Your Image Files
In addition to optimizing your image files, you should optimize your site in general. For example, a higher quantity of ads will negatively affect your website processing time. Ultimately, your content and speed should go hand-in-hand. If an image enhances your content but decreases your speed, it’s doing more harm than good.
Aside from optimizing your images, you can use lazy loading to help improve your website’s speed. Lazy loading is a technique that helps to improve web page performance. It does this by delaying the loading of images that are not currently in view on the user’s screen. This delay occurs until after the user has scrolled down the page and the image enters into view. At that point, the image is then loaded onto the screen.
The WordPress database stores all the data and information related to your website. The larger your database, the slower your website will be. You can improve your site speed by optimizing your database.
Over time, your database will start to accumulate clutter. This unnecessary clutter can slow down your site. However, with regular cleanups, you can remove the unneeded files from your database for faster loading.
One way to clean up your database is by deleting post revisions. Post revisions are copies of your posts that are saved automatically as you make changes to them. While they can be useful, they can also take up a lot of space.
You can also remove unused images from your WordPress media library. Removing unused images is a great way to speed up your website. This can be done by following these simple steps:
- Log into your WordPress site and go to the Media Library tab.
- Select the images you want to delete by checking the box next to them.
- Click on the Delete Permanently button.
- A pop-up will appear, asking you to confirm your decision. Once you click on the OK button, the images will be permanently deleted from your library.
By removing unused images from your media library, you can speed up your website and improve its overall performance.
Store Your Data
You should also be taking advantage of content delivery networks. CDNs such as Cloudflare store copies of your site on different geographical-based servers. When an individual visits your site, they’ll quickly receive information from the nearest CDN. This can help reduce external HTTP requests because the static content is readily available.
Clean Up Your Code
Minifying your code will also reduce your HTTP requests. The more files and links you have, the more HTTP requests there are for your website to manage. Reducing this amount makes your content load faster.
WordPress plug-ins can be easily added as a Google Chrome extension and used to enhance your website functionality. As the name suggests, it involves a piece of code that will “plug in” to your WordPress hosting provider. This plug-in can increase your efficiency through speed tests and metric analyses designed to optimize your loading time.
Seek a Professional
At the end of the day, digital marketing is a full-time job, and juggling website optimization with running a business isn’t easy. That’s why it’s always a good idea to seek a professional WordPress page speed optimization service. These services employ teams of experts who will evaluate your site and apply the necessary tactics to enhance your function and speed.
Lead to Recovery
Lead to Recovery offers a WordPress page speed optimization service that boosts your conversion rates and brand recognition through SEO tactics. In addition to increasing your website speed through minification, image compression and CDNs, we offer the following services:
- Social media marketing and advertising
- Email marketing
- Local SEO and PPC
- Link development
- Targeted ads
We back up our claims with actions, which is why we have a proven track record of 30% conversions within 45 days. We’re ready to optimize your site in time for Google’s algorithm, making the necessary changes to guarantee you won’t fall behind in search engines. Learn more by contacting us today.