Wintertime Record-Breaking Addiction Treatment Center Digital Marketing Case Study
CLIENT: East Coast Addiction Treatment Center
INDUSTRY: Addiction Treatment
CAMPAIGN: SEO, Local SEO, Google Ads, Facebook Ads
STRATEGY: Deploy best practices digital marketing incorporating Organic SEO, Google My Business Optimization, and PPC Advertising via Google Ads and Facebook.
Background, Goals & Execution
The client in this case study came to us with two main goals:
To break all-time traffic and admissions volume during the winter months
To double admission inquiries and admits to their East Coast facility
The client had historically recorded an average admissions count of 2-4 admits per month during what they termed their “low season” which ranged from the beginning of November through the end of January with January being their most difficult month.
A serious challenge Lead to Recovery faced was the lack of historical Google Analytics data and digital conversion statistics. The only analytics data provided by the client were cursory reports from their prior agency that showed 2-8 visitors per day from Google organic alone. It was quickly determined the client’s lack of conversion statistics were due to their prior agency not installing proper channel attribution tracking.
Challenge accepted! We customized and deployed a strategy for the client well in advance of the winter months to ensure the organic and local SEO would have enough time to take hold in terms of capturing top tier search results for the client’s main keyword phrases.
Overall statistics for the campaign showed the following:
The client couldn’t have been happier. Not only did Lead to Recovery surpass all previous organic traffic levels for the site, we also increased monthly admission levels from 2-4 patients per month to 8-10 which more than doubled admissions levels during the winter months.
Individual Results: Google Organic Traffic
Throughout their winter period of November 2019 through January 2020, Lead To Recovery was able to accomplish the following through Google organic traffic:
For this client, their three top converting goals consisted of A) short form/contact us form submissions, B) insurance form submissions and C) inbound phone calls followed by live chat engagements which typically impacted all three of these goals.
Let’s look at the top three conversion points individually.
Goal A. Short Form & Contact Us Form Submissions
Since the client has several goals for tracking and quantifying ROI, here’s how things look at a more granular level starting with short form submissions for the same time period (2017 vs. 2016):
Short Form & Contact Us Form Statistics Showed:
Google Organic Traffic & Admissions Inquiries – November
Google Organic Traffic & Admissions Inquiries – December
Google Organic Traffic & Admissions Inquiries – January
Individual Results: Google My Business
Throughout their winter period of November 2019 through January 2019, Lead To Recovery was able to accomplish the following from Google My Business Optimization:
Google My Business Goal Completions (November 2019 – January 2020)
Google My Business Inbound Phone Calls (November 2019 – January 2020)
Individual Results: Pay-Per-Click Marketing
Throughout their winter period of November 2019 through January 2019, Lead To Recovery was able to accomplish the following from PPC Marketing:
Pay-Per-Click Marketing (November 2019 – January 2020)
Individual Results: Facebook Paid Ads
Throughout their winter period of November 2019 through January 2019, Lead To Recovery was able to accomplish the following from Facebook Paid Ads:
Facebook Paid Ads (November 2019 – January 2020)
About Lead To Recovery
At Lead to Recovery, we understand there are a lot of treatment centers that have been burned time after time by agencies that promise the stars, but seldom get off the launchpad. Our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we recommend and put into action for our treatment center customers.
Lead to Recovery has over 90 years of collective digital marketing experience in the healthcare and addiction treatment markets. Whether the goal is to increase inbound calls or form submissions through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Lead to Recovery has the experience and knowledge to execute the right campaign for your business.
For more information on how to see similar results for your treatment center, call us to get the conversation started about how we can drive traffic and admits to your website while improving your bottom line.