Ohio Addiction Treatment Center Website Redesign & SEO Case Study
CLIENT: Ohio-Based Addiction Treatment Center (Detox, OP, IOP, & Residential)
INDUSTRY: Addiction Treatment
CAMPAIGN: Website Redesign & Search Engine Optimization (SEO)
STRATEGY:We performed a thorough audit of the client’s site, as well as the sites of its primary competitors in the addiction treatment space in the Ohio market to formulate a plan of attack.
Based on our assessments, we assembled a website redesign strategy that included integration of conversion-focused content, strategically placed calls-to-action (CTAs) and SEO — all of which were included throughout the website development process.
Background & Execution
This particular client had been using another digital marketing agency for about two years when Lead to Recovery contacted them. We established an immediate rapport.
During discussions with the company about its experience, we learned some of the core issues they were experiencing with their current marketing partner: “We have no idea what they’re actually doing”, “poor communication”, “reactive and not proactive in doing work”, and so on. It was obvious this company was not experiencing a mutually beneficial partnership and needed help stat.
After interviewing the client and putting together a plan they ultimately accepted, we proposed starting with website redesign that included conversion-rate optimization (CRO) and SEO, followed by implementation of a Google Ads campaign.
We put our heads down and got to work.
Overall, the redevelopment of the client’s site took about four months from the campaign kickoff until the site officially relaunched. During this development cycle, we spent time thoroughly integrating our proven methodologies of building efficient code, content, internal linking, and inbound linking. Proper organic optimization, coupled with our diligent CTA placement within the site architecture, was thoroughly intact upon the site relaunching.
Once the site officially relaunched on April 17th, 2019, the results our client saw from Google organic referrals alone were outstanding — and so were the inquiries and admits. Please note that when we evaluated Google Analytics at the beginning of our partnership, this client only had an average of 12-15 Google organic visits to its site per day.
Create a responsive, conversion-focused website with SEO as a primary forethought during the redesign process.
After just three weeks from the official relaunch of the site, here’s what Google Analytics showed:
As you can clearly see above, this client went from a peak of 15 visitors per day with their old site to consistently getting 50+ visitors per day from Google organic alone and since the previous agency wasn’t tracking inbound phone calls at all, we now had more clarity in terms of performance. Overall, Google referral traffic grew over 300% within the first three weeks upon relaunch of the newly designed and optimized site.
It’s worth noting the client had already received 22 inbound phone calls from the date call tracking was implemented on their site in the last five days of the above graph (May 5th – May 9th). This comes out to an average of 4-5 inbound calls per day from Google Organic alone and doesn’t include their Google My Business (local) listings which are being tracked separately.
Google Organic Traffic & “Get Help” Form Submissions
As indicated above, the client received five “Get Help” form submissions during this period of time.
The ongoing SEO portion of the project consists of the creation of fresh content via blog posts and new site pages as well as sustained link development activities which will not only expand their keyword phrase reach month after month but also directly impacts increased rankings and commensurate traffic and conversions for their main keyword phrase targets.
At Lead to Recovery, we understand that our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we implement. After implementing our plan, this client not only realized tangible results in the form of increased targeted traffic, but more importantly, they saw first hand how our new website architecture and digital marketing programs worked in unison to provide them with quantifiable ROI never before achieved with any other digital marketing agency that attempted to market their site online.
Here at Lead to Recovery, we have over 90 years of collective digital marketing experience in the healthcare and addiction treatment markets. Whether the goal is an increase in inbound calls or form submissions through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Lead to Recovery has the experience and knowledge to execute the right campaign for your business. For more information on how to see similar results for your company, call Lead to Recovery at 855-876-7238 and let us drive traffic and admits to your website while improving your bottom line.