Background & Execution
This particular client had been using another digital marketing agency for about two years when Lead to Recovery contacted them. We established an immediate rapport.
During discussions with the company about its experience, we learned some of the core issues they were experiencing with their current marketing partner: “We have no idea what they’re actually doing”, “poor communication”, “reactive and not proactive in doing work”, and so on. It was obvious this company was not experiencing a mutually beneficial partnership and needed help stat.
After interviewing the client and putting together a plan they ultimately accepted, we proposed starting with website redesign that included conversion-rate optimization (CRO) and SEO, followed by implementation of a Google Ads campaign.
We put our heads down and got to work.
Overall, the redevelopment of the client’s site took about four months from the campaign kickoff until the site officially relaunched. During this development cycle, we spent time thoroughly integrating our proven methodologies of building efficient code, content, internal linking, and inbound linking. Proper organic optimization, coupled with our diligent CTA placement within the site architecture, was thoroughly intact upon the site relaunching.
Once the site officially relaunched on April 17th, 2019, the results our client saw from Google organic referrals alone were outstanding — and so were the inquiries and admits. Please note that when we evaluated Google Analytics at the beginning of our partnership, this client only had an average of 12-15 Google organic visits to its site per day.