Project Description

CLIENT: SW Florida Drug and Alcohol Addiction Treatment

INDUSTRY: Addiction Treatment

CAMPAIGN TYPE: SEO & Google My Business Optimization (Local SEO)

Goal: Significantly increase organic and Google My Business traffic and commensurate inbound phone calls and lead form inquiries through digital marketing

Strategy: 

  • SEO
  • Local SEO

Background

The client came to Lead to Recovery (LTR) as a new startup seeking to increase brand exposure and acquire new admissions to their outpatient facility in SW Florida. As a startup, they had a smaller budget to work with in a very competitive market.

Lead to Recovery put together a customized program that offered both SEO and Local SEO at a competitive rate and scalable so the client could reinvest into campaign expansion based on ROI from our marketing efforts.

Strategy & Execution

During the initial stages of the engagement, we evaluated several of their top local competitors to better gauge how they were ranking organically in Google and Google My Business. Based on our competitor evaluation and a thorough audit of the client’s website and stats, we then proceeded to alter their website’s coding, content and build backlinks to better align their site to Google’s liking. We also completely overhauled their Google My Business (GMB) profile to lay the groundwork for future GMB optimization efforts which was a major focus of the campaign since they’re outpatient-only and needed local admits.

Ongoing throughout the SEO campaign, LTR created fresh copy for updating existing page content, creation of new landing pages and copy and blog posts to boost their content and keyword phrase footprint for their local market. Happening concurrently, LTR consistently acquired new backlinks to their site from relevant and highly authoritative resource sites which directly impacted their link popularity metrics and ultimately their keyword rankings.

For Local SEO, we built monthly location-specific business citations while also optimizing their images for hyper-local reference. Part of the 15+ optimization techniques used to optimize their GMB profile, LTR fed their GMB profile with fresh blog posts as micro-posts with “Learn More” CTA click-through options to increase exposure of their GMB profile and entice click-throughs to their site.

SEO Results

Organic SEO for this outpatient addiction treatment client showed marked improvements throughout the campaign with consistent growth throughout 2020 during the COVID-19 pandemic.

July 1, 2020 – December 31, 2020 (blue) vs. December 30, 2020 – June 30, 2020 (orange):

Organic traffic stats showed:

  • 1,024% increase in traffic (2,332 to 26,221)
  • 109% increase in goal completions (phone calls, contact form submissions, chat leads, and insurance verification form leads)
  • 106% increase in goal value

Google My Business Optimization

July 1, 2020 – December 31, 2020 (blue) vs. December 30, 2020 – June 30, 2020 (orange):

Google My Business traffic stats showed:

  • 48% increase in users from Google My Business
  • 92% overall increase in goal completions
  • 92% increase in goal value

Search Engine Rankings

Total keyword rankings improved 7,919 positions which substantially increased the brands online visibility leading to a significant increase of inbound inquiries and new admissions to their facility.

#1 ranking positions on Google, Google Mobile, and Google My Business for their local market in SW Florida:

Conclusion

If you’re operating an outpatient addiction treatment or behavioral health center, there’s no better time than the present to take your business to the next level by marketing your treatment services online.

Lead to Recovery understands the intricacies of the addiction treatment and behavioral health vertical markets and how users interact with websites and brands when evaluating centers for treatment options. Let us help create the perfect user experience with a conversion-focused website and build on it with ongoing digital marketing that is guaranteed to take your treatment center to a new level of dominance in your niche.

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Call us today at 855-876-7238.

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