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We’re firm believers that any mental health center with website traffic can benefit from conversion rate optimization, the process of maximizing a website’s ability to convert site users into new patients or email list subscribers — whatever conversion means to you. CRO works hand in hand with search engine optimization (SEO) and is a necessary piece of the puzzle in making sure your site’s incoming, targeted, organic traffic doesn’t go to waste.

Conversion rate optimization improves user experience and site content so it provides the most value for your practice’s intended audiences. It enhances SEO and maximizes the work your website can do for you so you can spend your time on the services and patients you care about.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Benefits of Conversion Rate Optimization

We Make Your Time Worthwhile

CRO can double or triple the number of patients who contact you or sign up with your practice after visiting your website. Combined with effective SEO and content strategy, there’s no limit to what conversion rate optimization can really do.

Mental Health CRO Experts

As mental health CRO experts, we have the technical coding and testing expertise to maximize a website’s conversions, and we also know your industry. We know your clients require empathy, understanding and professional expertise mixed with a human touch to inspire the confidence and trust many need to feel before reaching out. We know the importance of security and confidentiality, especially for businesses in your industry.

Holistic CRO Strategy, Strong Foundation

Conversion rate optimization involves testing various elements on your website’s pages to make them the most valuable for site visitors and create the best experience. The goal is conversions, whatever that means to you, so we create a foundation based on your goals so we attract the right target audience and lead them to take the right actions — those that help your practice grow while saving time and money.

Our Process

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After a free Discovery Call to learn about your CRO needs and overall digital marketing effectiveness, strategies and goals as a mental health service provider, the Lead to Discovery team devises a clear plan to optimize your website for conversions in a way that best fits your budget and timeline.

Through mental health conversion rate optimization, we work with your site’s SEO and content to give targeted site visitors the best experience possible once they’ve made it to your website’s pages. We work to make it as easy as possible for potential new patients to contact you, find the information they need, engage with your site and return.

We perform extensive data-driven tests and experiments that combine the art and science of digital marketing, all with the sensitivities of the mental health audience and industry in mind. We incorporate beautiful images and informative and confidence-building content that includes videos and client testimonials, all while using the right keyword phrases to enhance your site’s search engine rankings.

Lead to Recovery’s complete mental health CRO process includes the six phases of discovery, strategy, implementation, optimization, analysis, and auditing.

Discovery & Onboarding

Lead to Recovery’s mental health conversion rate optimization (CRO) discovery and onboarding process includes a Discovery Call, a free site audit and a conversation where you get to know us and we get to know about your practice, your patients, and your conversion goals. Our aim is to learn how we can turn your website into a lead-generating tool that saves you money on marketing and helps your practice and website performance grow.

Discovery Call

A free Discovery Call is where we get to know you, learn about your mental health practice’s current marketing strategies and perform a free site audit to examine how your website is working (or not working) for you.

Your Budget, Your Goals

When we work with mental health practices, we design custom digital marketing strategies that work best within your goals and current budget, always with the mission of enhancing your brand and furthering your marketing dollars in ways that translate into an increasing return on investment (ROI).

Onboarding

As we complete the onboarding process, we make sure we’re on the same page as clients every step of the way, choosing the best marketing strategies for your business with full transparency and clear, measurable goals.

Strategize

CRO strategy involves planning for content, coding and thorough and ongoing testing of your website and its pages to turn traffic into conversions.

Page Strategy

Page strategy helps us decide which website pages to optimize first, based on incoming traffic levels and potential for strategically placed and worded calls to action (CTAs).

Element Placement

More detail testing teaches us what elements your site’s page visitors are interacting with most, where to place elements on the page and what copy is leading users to either submit a “contact us” form or give you a call.

Testing Strategy

A strong testing strategy is the foundation of a successful CRO campaign. We run tests and keep accurate, detailed and data-driven records of results that we can all share and learn from to lead to higher conversion rates.

Implement & Execute

CRO implementation and execution involves a mixture of web design, content creation, SEO improvements and testing, testing and more testing.

Design & Setup

We improve user experience (UX) on your website through page speed optimization, creating new content and coding new redesign elements so they’re the most attractive, engaging and relevant for your website’s visitors.

Multivariate Testing

Multivariate testing is where we compare a current landing page against a new one, changing multiple elements on the new one and moving forward with whatever page performs best.

A/B Testing

A/B testing compares the performance of specific page elements such as headlines, CTAs and images to pinpoint exactly what resonates most with site visitors. Results are analyzed to determine if a statistical significance exists across tests.

Optimize

The optimization phase is where we make sure we’re attracting the right audiences to your site through the specific keywords and content that get people who are experiencing mental health issues through your doors.

High-Value Pages

We hone in on the high-value, high-traffic pages on your website that are producing the most results and fine-tune your site so no space or content is wasted.

Keywords & SEO

Targeted keywords and SEO are what drive the right traffic to your website. We make sure we’re reaching and converting the people most in need of your specific services.

Continual Refocusing

We continually check in with you and monitor incoming data reports to make sure all changes made are more and more in line with your goals.

Analyze

We use qualitative and quantitative analytical skills to improve your site’s lead-generating effectiveness and add more value to the humans spending time on your website.

Data Analysis

Data captured through tools such as Google Analytics, website metrics, and lead and conversion results such as the number of phone calls you’re receiving help us measure and track how our CRO strategy is performing.

Performance Analysis

How is your website qualitatively affecting the people visiting your pages? Are we reaching the right people who can benefit most from your services? Does your website create a strong enough first impression for those struggling with mental health issues to contact you when they’re ready?

Targeting Analysis

Is your content reaching the right people within the right time frames and in the right geographic locales? We may also look at your social media marketing to see how that content is leading users down a funnel to conversion.

Audit & Refine

We perform thorough audits to reassess your website’s overall effectiveness and overall digital marketing strategies.

Measuring & Reporting

Through ongoing measurements and clear reporting, we transparently communicate with our clients to keep you informed as to exactly how your CRO dollars are being spent.

Adjusting

We’re always looking for ways to improve and keep your website content and design fresh and timely for your practice’s patients and other target audiences.

Scaling

Finally, all changes to our CRO tactics are done with your practice’s potential scaling in mind. Whether you want to expand your reach to the right audience in your industry or grow into new locations and services, we’re ready to scale our strategy with you.

Book a Discovery Call

If you prefer to speak with someone now please call 855-876-7238.

Whether you provide one-on-one counseling in a private practice or group therapy in a residential facility, marketing is essential to your success.

After all, you can’t attract new clients if people don’t know about everything you have to offer. If you’re struggling with few to no leads and don’t know how you’ll grow your business, it’s time to ramp up your marketing efforts.

About Lead to Recovery

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At Lead to Recovery, our sole purpose is to help businesses achieve the highest possible level of online success through responsive web design and effective online marketing.

Our team delivers results-oriented services along with the industry’s latest best practices, producing tangible growth and ROI for your business — all at affordable prices. With Lead to Recovery, you’ll always stay ahead of the curve and in front of the pack.

Request a Consultation

Don’t worry: We can walk you through the process to make it as pain-free and seamless as possible. Also, the sooner you start, the better, which is just another reason you can only win by requesting a consultation with us.

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Content written by rehab marketing expert Matthew Travers

Co-Founder

Matthew Travers is a seasoned Digital Marketing Professional with a distinguished career spanning 21 years, dedicating the last decade to the specialized fields of addiction treatment and mental health marketing. He brings a deep passion for creating powerful marketing strategies, with a distinctive proficiency in SEO and conversion rate optimization, aligning business objectives with innovative solutions to drive success.