High-quality content is a must for any successful website. After all, content is what drives traffic to your pages, educates people on your offerings and persuades visitors to contact you for more information. Although plenty of written content is essential, don’t forget about visual content, which uses images, icons and other design elements to capture the reader’s attention and get your message across. If you need visual content to market your rehab center or mental health center, the professional designers at Lead to Recovery are ready to help.

infographic design agency

7 Types of Infographics

Infographic isn’t a one-size-fits-all term. In fact, there are seven main types of infographics you can use to incorporate data visualization into your marketing strategy.

  1. Comparison infographic: The comparison infographic is appropriate when you want to help your audience understand how one item stacks up against another. You might use a comparison infographic if you want to help visitors to your website understand the main differences between outpatient rehabilitation programs and inpatient rehabilitation programs, for example.
  2. Interactive infographic: If you want people to spend more time on your webpages, consider using an interactive infographic that encourages users to engage with the content. To help users understand the layout of your rehab facility, for example, you might create an infographic with a clickable map.
  3. Timeline infographic: Timelines are ideal for displaying information in chronological order. A great way to use a timeline on your website is to explain what clients can expect at every stage of the recovery process.
  4. List: If you need to present a list of items, consider using an infographic instead of writing the list in paragraph format. A list infographic makes it easier for users to follow the steps in a process or move from one item to the next without getting overwhelmed by a wall of text.
  5. Visual article: Not everyone has the same level of reading comprehension, so don’t rely solely on long articles and blog posts for communication with audience members. Visual articles consist of minimal text and many images, making them easier to understand for readers with learning disabilities and those who consider themselves visual learners.
  6. Data visualization infographic: Incorporating statistics into written content can be tricky, as it’s easy for a key statistic to get lost among the other sentences. Data visualization infographics use charts and graphs to present data visually, ensuring your message doesn’t get lost in the shuffle.
  7. Process infographic: A process infographic is similar to a timeline, but the main difference is that the data points in a process infographic aren’t organized according to when they occur. Instead, they focus on the steps in the process. A great way to use one of these infographics is to outline the steps in your intake process.

Click the images to view the infographics.

Infographic Design - How Addictive is Cocaine
Infographic Design - Cocaine Withdrawal

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Reasons to Use Infographics

If you’re not already using infographics to market your mental health center or rehabilitation facility, you should be. Infographics make complex concepts easier to understand, and they also have many benefits for marketers.

Infographics Capture the Reader’s Attention

Some people have trouble staying focused on large blocks of text. If you don’t incorporate any visual elements into your content, those people are likely to stop reading and leave your site. A good infographic uses just the right combination of colors, fonts, images and text to get your message across, which may increase the amount of time visitors spend on your site.

A Good Infographic Can Help You Go Viral

When you post content on social media, you want people to share it with their friends, colleagues and family members. If you always publish text-only posts, not many people will be willing to do the work of copying the text and pasting it on their own social media pages. Infographics are easy to share, making it more likely your content will go viral and drive hundreds or even thousands of visitors to your website.

Infographics Are Mobile-Friendly

With more people than ever accessing content on mobile devices, it’s important to publish content that looks good on phones, tablets and computers. With the right infographic design, you can communicate visually without excluding people who want to view the content on their smartphones or tablets.

Infographics Give You an SEO Boost

Search engine optimization is one of the most important techniques you can use to drive traffic to your website. SEO makes your site more visible to the major search engines, which can improve your rankings for competitive keywords. Because infographics attract inbound links and may increase the amount of time spent on a page, they can help your site reach the top of the search engines.

what is an infographic

Tips for Infographic Design

Infographics have many benefits, but only if they’re well-organized and visually appealing. If you use an infographic design that’s too cluttered, has too many fonts or doesn’t display data in a way people can understand, you’re unlikely to benefit from using this type of content. For best results, you should follow a few basic infographic design principles every time you create a new infographic.

Choosing Colors

When it comes to colors, your first consideration should be your branding. Choose a color palette that matches the colors on your website and print marketing materials. Be sure none of the colors you choose clash with your logo or any other design elements you plan to use.

Remember that colors can be used to evoke specific emotions. Green and blue are often used by businesses in the wellness industry, as they tend to have a calming effect on audience members. In contrast, red is associated with anger, so you may want to avoid it on any pages related to mental health or rehabilitation services.

Fonts in Infographic Design

Although infographics have less text than other forms of content, you still need to think carefully about which fonts you plan to use. Every font has a “personality” of sorts, from fun and whimsical to stoic and serious. Mental health and addiction recovery are serious topics, so it’s best to choose simple fonts that project professionalism. It’s okay to use one font for titles and another font for body text, but avoid mixing too many fonts together or people are likely to have trouble deciphering your messages.

Layout Tips

Make sure your infographic has a layout that’s easy to follow. Most infographic designs have a main title at the top and several subtitles throughout the page. These titles break up the text and images, making it easier for readers to follow along. If your infographic focuses on a sequential process, make sure the layout has every step in order or else readers are likely to end up confused. Finally, make sure your infographic design has plenty of white space around the design elements. White space prevents infographics from looking too cluttered.

It’s important for your infographic design to have a good balance of text and images. Too much text defeats the purpose of using an infographic to communicate your message, while too many images make it difficult for readers to understand your message.

Good Design + Storytelling = Better Infographics

Remember that your infographic should tell a story. Once you choose your favorite colors and fonts, make sure every infographic you create has a clear beginning, middle and end. If necessary, use arrows or lines to show readers how the content is supposed to flow. This is especially important when creating process infographics, timeline infographics and flowcharts. It’s important to create an eye-catching infographic, but it’s also essential that you focus on storytelling; otherwise, you may not be able to get your message across to the reader.

sample infographic design
sample infographic design for rehab center

Using Infographic Templates

Many companies offer free infographic templates you can download and customize. Once you determine that you need an infographic, you’ll need to decide if you want to use an infographic template, have one of your employees design the infographic or hire a professional designer. Each one has pros and cons.

Infographic Templates

When you download a drag-and-drop infographic template, all you have to do is add your own text and graphics. Therefore, using infographic templates can help you save time and get your infographic published as soon as possible. Using a drag-and-drop template can also help you save money; however, not all infographic templates are well-designed, and they can be difficult to use if you don’t have any design experience.

Using an In-House Designer

If you’re already paying a graphic designer, you may want to have that person handle every infographic design project. This eliminates the need to hire an outside consultant, saving your business money; however, not every designer has infographic design experience. If your staff member is well-versed in print design and hasn’t done much designing for the Web, you may get better results if you hire an outside designer to do the work.

Hiring a Consultant

Hiring a consultant is the most expensive option, but it can also produce the best results. If you decide to hire a consultant, you can look for someone with specific experience in infographic design, ensuring the finished product has an attractive layout and a good balance of text and visual elements. If you hire a designer from a marketing agency, you can also benefit from the designer’s knowledge of marketing principles, making it more likely your infographics will help you grow your audience.

Infographic Design Template

How to Use Infographics in Your Marketing

Once you settle on an infographic design and have the finished product ready to share, there are several good ways to incorporate infographics into your marketing strategy.

  1. Post the infographic on social media and ask your followers to share it with their networks.
  2. Publish the infographic on your website and use it to attract inbound links from other websites. The search engines consider inbound links when determining page rankings, so this can help you attract new visitors and improve your search engine rankings at the same time.
  3. Use your existing content to create complementary infographics. If you have a blog post or longform article on an important topic, condense the information into an infographic to make sure visual learners can access the information.
  4. Share the infographic on Pinterest.
  5. Use your infographic as the background for new video content.
  6. Include the infographic in an e-book, white paper or case study.
Infographics for Social Media

Contact Lead to Recovery

Not everyone has professional design skills or access to an in-house designer, but that doesn’t mean your facility can’t benefit from the use of infographics. Lead to Recovery has marketing experts on hand to ensure you have high-quality content that converts leads into clients. For more information on how we can help you get more admissions, contact Lead to Recovery at 855-876-7238 or visit our website.

We have worked with LTR for 5 years. Lead to Recovery has been very responsive and effective for us. They have done an incredible job of helping us optimize our site so that people who are searching can find the information they need. With LTR’s help, our traffic has increased dramatically from 3,000 to well over 30,000 monthly visitors and we anticipate over 3 million visitors to our site this year. Our Google traffic has increased by 4,440%! We couldn’t be more pleased with the job Lead to Recovery has done to improve our site.

RUTH