Infographics have many benefits, but only if they’re well-organized and visually appealing. If you use an infographic design that’s too cluttered, has too many fonts or doesn’t display data in a way people can understand, you’re unlikely to benefit from using this type of content. For best results, you should follow a few basic infographic design principles every time you create a new infographic.
When it comes to colors, your first consideration should be your branding. Choose a color palette that matches the colors on your website and print marketing materials. Be sure none of the colors you choose clash with your logo or any other design elements you plan to use.
Remember that colors can be used to evoke specific emotions. Green and blue are often used by businesses in the wellness industry, as they tend to have a calming effect on audience members. In contrast, red is associated with anger, so you may want to avoid it on any pages related to mental health or rehabilitation services.
Fonts in Infographic Design
Although infographics have less text than other forms of content, you still need to think carefully about which fonts you plan to use. Every font has a “personality” of sorts, from fun and whimsical to stoic and serious. Mental health and addiction recovery are serious topics, so it’s best to choose simple fonts that project professionalism. It’s okay to use one font for titles and another font for body text, but avoid mixing too many fonts together or people are likely to have trouble deciphering your messages.
Make sure your infographic has a layout that’s easy to follow. Most infographic designs have a main title at the top and several subtitles throughout the page. These titles break up the text and images, making it easier for readers to follow along. If your infographic focuses on a sequential process, make sure the layout has every step in order or else readers are likely to end up confused. Finally, make sure your infographic design has plenty of white space around the design elements. White space prevents infographics from looking too cluttered.
It’s important for your infographic design to have a good balance of text and images. Too much text defeats the purpose of using an infographic to communicate your message, while too many images make it difficult for readers to understand your message.
Good Design + Storytelling = Better Infographics
Remember that your infographic should tell a story. Once you choose your favorite colors and fonts, make sure every infographic you create has a clear beginning, middle and end. If necessary, use arrows or lines to show readers how the content is supposed to flow. This is especially important when creating process infographics, timeline infographics and flowcharts. It’s important to create an eye-catching infographic, but it’s also essential that you focus on storytelling; otherwise, you may not be able to get your message across to the reader.