If you’re operating an addiction treatment center in Florida, you probably know that the market is competitive. How competitive? As of 2018, Statistics show more than 700 private, for-profit substance abuse treatment facilities in Florida…all vying for the same admits.
Drug and alcohol rehab facilities looking to attract new admissions understand there’s only so much they can do from a traditional marketing standpoint. That’s why most rehab centers, new and old, look to the internet to shore up interest in their treatment services.
Here are a few of the digital advertising services that Lead to Recovery provides. They’re also the main elements you’ll need in order to take full advantage of promoting your Florida rehab center online:
Develop a mobile-friendly, conversion-focused rehab center website design that offers an effortless user experience. Your site needs to display your center’s capabilities both visually and contextually, illustrating how your rehab programs will address the needs of potential clients.
Search Engine Optimization (SEO)
Incorporating SEO during the development of your website is crucial, which is why Lead to Recovery only builds websites with foundational SEO built into every design project. This way, your rehab center can hit the ground running from an SEO perspective as opposed to injecting SEO variables into the site post-launch.
If you already have a website, we can take the existing framework already in place and work from there.
Here’s an example of a project we did with an existing Florida drug rehab center site that was in desperate need of SEO:
Google My Business Optimization
Regardless of whether you believe local admissions are important or not, data shows that optimizing Google My Business profiles can have a dramatic impact on admits. Depending on the target audience and business focus, this one service accounted for 70-90% of our Florida clients’ admits.
Content marketing not only shows the search engines consistent, fresh content via blog posts, articles, and new web pages but also directly impacts SEO. Content marketing for treatment centers requires strategy and patience, but in both the short- and long-term, it’s a proven method of producing admissions to our clients in Florida. In some cases, our clients have seen an increase of 1-6 admits per month from content marketing alone.
Examples of potential posts, articles, and new web pages:
“OP/IOP Treatment Center in Delray Beach Florida” (building a new OP page on your site)
“Top Drug Treatment Options in Miami”
“Best Rehab Center Near Fort Lauderdale”
“How to Get a Loved One Into Rehab”
“Men’s Addiction Treatment Centers in Fort Myers”
“Women’s Drug Treatment Options in Florida”
“Opioid Withdrawal Symptoms and Detox Timeline”
“MAT Treatment Providers in Orlando”
Link building is one of the strongest algorithmic signals your rehab center can send to the search engines to increase rankings and traffic for your site. Acquiring links isn’t an easy task, though. It requires competitive research and outreach to website owners to request they link back to your site. Link building for addiction treatment also involves vertical directory submissions, press release writing, distribution, etc. All of which can be daunting tasks. Fortunately, you don’t have to go it alone. Lead to Recovery has been doing this for years and our clients love the outcomes.
If you’re not LegitScript certified yet, you’ll need to get that ball rolling before you’re able to start advertising on Google, Bing, Facebook, and Instagram. (Don’t worry, we can help guide you through the entire process.) If you’re already certified and running ads, but would like stronger returns from your ad dollars, Lead to Recovery can evaluate your rehab paid search campaigns. We offer no-obligation audits of your PPC campaigns and if we can’t help, we’ll tell you. If we can improve results, we’ll tell you how we’ll work toward your goals and offer very competitive pricing for ongoing management and reporting. (Did we mention we have a 100% client retention rate?)
Social Media Marketing
People know people who know people and guess what? They all talk, share, and comment with a lot of them doing so on social media outlets the likes of Facebook, Instagram, and LinkedIn. This is why social media advertising is such an essential marketing venue for rehab centers. Good or bad, Lead to Recovery is here to monitor your brand’s social reputation. We provide a turn-key solution for ongoing content creation, contextually and visually, and disseminate your content to targeted channels to amplify your brand’s message to the masses.
Your treatment center is collecting email addresses all the time, but what are you doing with this incredible list? More often than not, treatment centers don’t have an email marketing program in place to keep in regular contact with leads and alumni about news and upcoming events. This is a mistake. Lead to Recovery knows how to segment lists and create strategic email campaigns that resonate with your audience. Our email marketing converts prospects into clients, and we have the track record to prove it.
Don’t let another day go by without a proven digital marketing strategy in place. Our drug rehab marketing has worked with over a dozen rehab centers in Florida in several capacities (SEO, PPC, Social, Consulting, etc.). We’ve tackled the most competitive regions, including Delray Beach, West Palm Beach, Miami, Orlando, Fort Myers, and beyond, and we know what it takes to beat the competition.