Traditionally, therapy isn’t a profession that has needed much marketing as it’s always been a “let them come to you” type of business.
While this business model may have worked years ago when therapy was kept private and there was likely only one therapist in town, times have changed, and it’s all about the marketing efforts you put forth for your potential clients.
That’s why making yourself visible to more clients as a therapist is the key to private practice marketing.
Here are some of the most essential therapist marketing tips to help you get started on a marketing strategy that will help you teach new clients and maintain a thriving practice.
Why Therapists Struggle With Marketing
As a mental health care provider, your first priority is more likely figuring out how to run your therapy business. In a way, therapy is an odd thing to market. Despite therapy becoming more commonplace in society, it’s still not something many people want to advertise publicly.
Additionally, therapists tend to associate marketing with profit, and when you’re in the business of helping others better their lives, you’re not necessarily concerned with how much you can profit from their issues. Therefore, marketing tends to be viewed among therapists as more of an inconvenience than a valuable tool.
It should be noted that successful marketing strategies have been developed in the same way the most effective therapies have — through observation, evidence-based research and pattern discovery.
So in reality, marketing is an essential practice when it comes to reaching new clients in need of therapy. This is especially true for individuals who are more reluctant to come to you on their own.
The Top 5 Therapist Marketing Tips for 2021
The more useful therapist marketing tips for mental health professionals today revolve around visibility, trust and appearing as relatable as possible. Social media marketing and the digital age have changed the way we do business and communicate with one another, which includes how we now offer mental health services.
Social media itself provides an especially unique opportunity for mental health professionals to show people why working on their mental health is essential to living a happier and healthier life. Below we discuss ways to do just that.
Identify Your Ideal Patients
Technically speaking, everyone is an ideal potential client for therapy. However, successful marketing in any industry begins with really getting to know your target audience by creating an ideal client persona.
To do this, you must first define your target audience. Do you specialize in child psychology? Do you want to work mostly with veterans, couples, the LGBTQ+ community, etc.?
Once you decide who your ideal clients are, you’ll need to get even more specific by figuring out more personal things like their average salary, what places they frequent, what they like or dislike, if they have families and if they’re mostly men, women or non-gender specific.
The more details you can come up with, the better, as this will help you effectively market yourself to them.
Start Creating Quality Content
In modern times, we tend to use search engines to find answers for ourselves. This gives us a sense of accomplishment and allows us to evaluate products and services without feeling overwhelmed by people trying to sell us something.
That’s why high-quality content is essential to your online marketing strategy and private practice.
Producing high-quality content, including blog posts, email campaigns and social media posts, is incredibly helpful when it comes to reaching new patients. Of course, your content must establish your presence online, demonstrate your professional background and position you as an industry expert to get more clients over to your private practice website.
Producing content is also an opportunity to educate your following and your professional network about certain topics within your field. It’ll also demonstrate to prospective clients how your services can help them better themselves.
Get on Social Media
It may not seem like one of the best therapist marketing tips, as we know social media can sometimes be harmful to mental health. However, when used appropriately, the various social media networks can serve as a way to generate a following as well as a gateway to your professional website.
Having a Facebook presence for your private practice and using it to engage with your audience will show people that you’re personable and interested in what they have to say. With that said, make sure your social media accounts are consistently updated to showcase both your private practice and your personality.
By doing this, you can garner trust before even meeting your future patients, which is key to getting them to start therapy in the first place.
Improve Your SEO
SEO stands for search engine optimization. When someone types a question into Google, it responds with a list of the most relevant pages.
These relevant pages are those that have been optimized specifically for what people are currently searching for, and that’s what people will click on. It all starts with adding the right keywords and phrases into your content and website, which also need to be updated frequently.
Therefore, one of the best therapist marketing tips is to learn about SEO and how it works — or hire a search engine optimization expert — so you can improve your private practice website’s ranking and become more visible within Google’s search engine results pages (SERPs).
Get Your Info in a Directory
Even with the rise of social media and Google searches, directories remain one of the most popular ways for people to search for a therapy practice in their area.
This therapist marketing tip ties into the others, as it involves a little SEO effort and meeting potential clients in the middle. For example, as we know, most people turn to Google when they need information on anything. In terms of directories or even Google My Business (GMB) listings, the first thing they’ll search for is “therapy practice near me” or “the best therapists in [location].”
Creating business listings and entering your information in therapist directories is a prime way to increase your visibility, especially when it comes to your local SEO.
While it’s not difficult to master the art of digital marketing, especially with the above therapist marketing tips, it still takes a lot of time and effort. Let Lead to Recovery take care of your practice’s digital marketing needs so you can focus on your patients. Contact us today to learn more about how we can help.