Telehealth Addiction Treatment Marketing
Many addiction treatment centers have found themselves in a new world representing new challenges in the age of COVID-19. Residential facilities and PHP providers find themselves in lockdown mode and finding it difficult to bring in new patients with OP & IOP centers running thin due to social distancing requirements and mandates.
There’s obviously some short-term challenges for rehab centers, but now may be the time to adapt new techniques to continuing to provide drug and alcohol rehab to those in need. One of those options is telehealth addiction treatment.
Telehealth addiction treatment isn’t a new concept by any means, but it’s a foreign concept to traditional rehab centers who have never utilized remote treatment of patients via video conferencing. We have a strong feeling that may change in the not too distant future.
As with traditional treatment, it’s important for addiction treatment centers to understand there are HIPAA regulations regarding remote treatment. So before you jump in and start doing treatment on demand, make sure you choose compliant tools first.
Lead to Recovery took some time to evaluate several tools that are HIPAA compliant for video communication and file exchanging and appear to be excellent platforms for rehab centers to utilize for telehealth therapy.
Here are two of them we feel are worth consideration:
- Zoom Health. Zoom is a newer tool to the scene, but it’s one of the fastest growing virtual meeting platforms online today. Zoom accommodates 1-1 meetings and group therapy session options and has recording capabilities among other bells and whistles. We like that they’ve built a platform specifically for telehealth which is ideal for rehab centers. Zoom Telehealth subscriptions start at $200/month.
For technical details and capabilities, here are a few relevant links to check out:
- VSee. VSee is a more established platform that appears to be utilized by many recognizable healthcare organizations including Cleveland Clinic, Walgreens, and Trinity Health. Unlike Zoom which appears to be limited to video conferencing alone, VSee has a breadth of additional goodies for healthcare providers to use including waiting room, intake, walk-in alerts, website integration of their tools, etc. VSee even offers telemedicine kits, home care kits, telemedicine carts for patients to use physically and treatment providers to monitor and provide remote treatment. Vsee subscriptions start at $49/month.
If you’re operating a center and decide to embrace telehealth/telemedicine, please be sure to build a new page on your site alerting people to this new treatment option. It also makes sense to have language and call-outs throughout your site as well, especially the homepage.
In addition to regular content updates on the site alerting people to telehealth treatment, make sure you update your social profiles and we STRONGLY consider doing some social media advertising on Facebook and Instagram in particular. LinkedIn may be another venue to pursue as well if your center is active there. Running standard Google Ads with telehealth messaging is also a good idea to fully canvas online. We’re here to help, so don’t hesitate to reach out.
For alumni and ongoing client touchpoints, a simple email bringing them up to speed with your new telehealth option should suffice.
We know there are serious challenges facing treatment centers across the globe with the COVID-19 virus and how it’s having a negative impact on providing potential patients with much needed care. If centers are unable to do in-person treatment for new patients, our hope is they’ll look to virtual treatment as an alternative, even if it’s only for an interim period of time. Stay strong and stay healthy!