Telehealth Addiction Treatment Marketing
Many addiction treatment centers have found themselves in a new world representing new challenges in the age of COVID-19. Residential facilities and PHP providers find themselves in lockdown mode and finding it difficult to bring in new patients with OP & IOP centers running thin due to social distancing requirements and mandates.
There are some short-term challenges for rehab centers, but now may be the time to adapt new techniques to continue to provide drug and alcohol rehab to those in need. One of those options is telehealth addiction treatment.
Do you know what Telehealth is? Telehealth Addiction Treatment Marketing is a new way to market addiction treatment services that combines the best of both worlds. Telehealth marketing services are designed to help people who live in rural areas or who have limited access to doctors and other healthcare providers. This blog post will discuss how telehealth addiction treatment marketing can help your business succeed despite these challenges.
Digital Tools to Support Recovery
Telehealth services for addiction treatment isn’t a new concept by any means, but it’s a foreign concept to traditional rehab centers that have never utilized remote treatment of patients via video conferencing. We have a strong feeling that may change in the not too distant future.
As with traditional treatment, substance abuse treatment centers need to understand there are HIPAA regulations regarding remote treatment. So before you jump in and start doing treatment on demand, make sure you choose compliant tools first.
The first and most important benefit of telehealth marketing is that it can help addiction treatment centers to comply with HIPAA regulations. The Health Insurance Portability and Accountability Act was passed in 1996 as a way to protect the privacy of patients’ health information. The law requires that any company or organization that collects, stores, or transmits protected health information must do so in a way that ensures the confidentiality of the data. Telehealth services are an excellent way to comply with these regulations since all patient data is transmitted electronically and there is no need for patients to travel to a treatment center to receive the help that they need.
Lead to Recovery took some time to evaluate several tools that are HIPAA compliant for video communication and file exchanging and appear to be excellent platforms for rehab centers to utilize for telehealth therapy.
Here are two of them we feel are worth consideration:
- Zoom Health. Zoom is a newer tool to the scene, but it’s one of the fastest-growing virtual meeting platforms online today. Zoom accommodates 1-1 meetings and group therapy session options and has recording capabilities among other bells and whistles. We like that they’ve built a platform specifically for telehealth which is ideal for rehab centers. Zoom Telehealth subscriptions start at $200/month.