People who have successfully gone through addiction treatment exit treatment centers feeling empowered and ready to write their next chapter in the book of life. However, addictive behaviors don’t simply disappear upon leaving an addiction recovery program which means relapse prevention is often needed to ensure former addicts can continue their recovery process. This is where relapse prevention specialists come into play and where Lead to Recovery can help ensure people seeking your services can find you when proactively searching online.
First and foremost, relapse prevention specialists need to establish an online presence and the best way to create this foundation is through designing a website that speaks to you as a brand and your services.
When building the site, be sure to also cover (and display) any certifications you may have in the industry, especially Gorski-CENAPS model which is the gold standard in relapse prevention training or Marlatt, both of which are pioneers in relapse prevention and understanding relapse isn’t an event but a process.
Here at Lead to Recovery, we strongly suggest building a website on WordPress since it’s the most intuitive content management system available and is easy to use for people with little-to-no technical knowledge.
Search Engine Optimization (SEO)
As you’re building the site, it’s a best practice to incorporate SEO into the site as it’s being built. For established websites, you’ll need to audit its search friendliness and retrofit the site to be search optimized.
SEO, unlike other forms of marketing, takes several months from the date a project gets started until you start to see results and typically includes the following optimization techniques:
- Meta Descriptions
- Anchor Text (internal linking)
- Alt Tags
- Landing Page Content
- Blog Posts
- H1’s, H2’s, etc
- Backlinking (inbound links from 3rd party sites)
- Page Speed
- Mobile friendliness
People in recovery seeking a relapse prevention program often turn to Google to source local specialists to get in contact with to start the process. All too often, they’re met with Google Business Profile (local/map) listings sitting right at the top of search results. And just like SEO, it’s just a matter of you being there at the point they’re searching:
Google Business Profile (GBP) is a top priority for marketers because they know GBP listings can draw in more than 70% of new client acquisition potential from this channel alone. The key is to optimize the profile with internal and external optimization techniques and continue to add quality content to it with fresh content, images, videos, etc.
Social Media Marketing
Social media is anything but new, but what is somewhat new is how businesses leverage social media channels such as Facebook, Instagram, and TikTok to get their brand out there to the masses.
Keep in mind that social media marketing isn’t a hard sell platform and should be treated as such. You should fill your profiles with quality content such as coping skills tips, counseling options, how people can avoid high-risk situations, warning signs, etc.
When pushing content, whether it be tips or motivational content, be sure to mix things up by doing funny or motivational memes, gifs, videos, and static content to keep your audience engaged.
Lead to Recovery Can Help!
If you’re a relapse prevention specialist and unsure how to promote your services online, look no further than Lead to Recovery to help promote your brand and services to your target audience where they are proactively searching and congregating regularly.