Why You Should Let an Agency Run Your Ads During the Holidays
Although the holidays are a time to come together, it is extremely important to remember that they may also amplify the depressive feelings of those who have undergone traumatic experiences, or who deal with substance abuse.
There are various triggers that someone who has a history of substance abuse undergoes during these times, which include:
- The expectation to be happy
- Reconnecting with family members that may feel toxic or judgmental
- The expectation to overindulge in food and drink may trigger overindulgence in other substances
If you own a recovery clinic, this is the best time to let an ad agency handle your rehab PPC and drug rehab SEO marketing. Those who are in the middle of a substance abuse episode will have increased search intent, and so will the family members that want to help them.
Re-Marketing Strategy for Leads
An effective AdWords campaign requires consistency, numerous goals and strategic efforts created in tandem to increase brand awareness and lead generation. One marketing strategy clients particularly enjoy is retargeting ads, which focuses on people who’ve already engaged with your platform in some manner.
By retargeting to people who have taken specific actions, you can move them farther along the customer journey, using lead magnets to incentivize them to convert.
Traditional Marketing vs Organic Search and PPC Campaigns
Finally, there is an enormous contrast in the way that paid search marketing works when compared to more traditional marketing methods, especially during the holiday season.
Though there are still some advantages to print advertising and marketing, they mostly apply to retail and contractor services. Recovery centers are verticals that need to be found quickly by the customer, who will often perform a Google search when seeking addiction treatment.
Both PPC Campaigns and Google Organic Search using SEO best practices are great ways to reach your clientele, but a PPC campaign will always put you at the top of the search. When aiming for a full census, you want to be seen before your competitors. It’s advisable to discuss budgets and expectations with your digital marketing agency. Lead to Recovery has extensive historical data to help your recovery center be the first to reach full census in your location.
Combining the paid search element with organic search can create an evergreen funnel that fills to the brim with people that require your treatment for addiction. Pausing your paid campaigns for the holiday season will prevent the customer from finding you and prevent your center from achieving full census.
Lead to Recovery – Your Addiction Treatment Center’s Paid Media Team
The holiday season is a time for family, and it may also be a time when people look inwards. Therefore it is imperative that paid search campaigns are always kept on, to connect people with the help they need.
This is the best time to capture all the leads necessary to establish a continuous full census, as many people who are struggling with substance abuse may identify that this is the time to do something about it. If they don’t, reconnecting with their loved ones will achieve the same search intent, since family always looks out for each other.
Lead to Recovery is the best addiction treatment marketing agency and we are your holistic approach to paid search, as our media team is specialized in getting you the influx of patients necessary that are looking to kick their bad habits. Contact us today!