Outdated Look and Feel
If you already have a website, great! If your site looks like it was developed in the ‘90s by your mother’s cousin’s son and has a bunch of stale content and stock imagery, that’s not so great and could be costing you new patient inquiries and admissions. This is your first sign it’s time to redesign your website.
If your site loads slowly and doesn’t adjust content for mobile viewing, this is your second sign it’s time for a redesign. Since greater than 50% of all internet traffic comes from mobile devices with nearly 80% of all potential patients reviewings sites prior to engaging with a mental health provider, it’s imperative your website loads quickly and can be properly viewed on mobile devices if you have any chance of acquiring patients through your website.
Technical errors are not always easily identifiable by webmasters and users, but do you want to know who notices technical errors and often penalizes for them? Search engines do and if your site is riddled with technical issues, your mental health center’s website will continue to be crushed by competitors in search results who keep their framework tight and their technical SEO even tighter. This is, in fact, your third sign it’s time for a website redesign.
Difficult to Navigate
We’ve all seen sites that leave our jaws agape at their appalling appearance and one’s inability to easily navigate content to source pages and mental health topics of interest to gobble up information of interest. We know you’ve seen them. If you look at your mental health center’s website and find yourself somewhat nauseated or perhaps even embarrassed by your practice’s first impression for potential patients due to poor navigation and overall website architecture, this is your fourth sign it’s time for a site redesign.
Poor Conversion Rates
Even if your mental health practice’s site has managed to avoid any of the above four website design pitfalls, if you see quality traffic coming to your site, but don’t see commensurate inbound phone calls, contact us form submissions, and other conversion points, then, believe it or not, this is your fifth sign it’s time for a site redesign.
Look. If your mental health facility’s website appears more exhausted than a marathon runner at mile marker 26, don’t wait another minute to design a fresh site. When done correctly, a new website design for your mental health practice will not only give your users a better experience and a stronger first impression for your brand, but it will also ensure you maximize new patient acquisition at higher conversion rate % ‘s that will leave your competition green with envy.
Here at Lead to Recovery, we have built dozens of healthcare websites that avoid all of the above obstacles and always bake in page speed, SEO-friendliness, and strong CTA placements for every site we develop and deploy. To date, we have yet to redesign a website that didn’t see a minimum 30% increase in targeted traffic and conversions within the first 60 days after site relaunch with some sites seeing increases in excess of 300% for the same timeframe. We have an incredible track record and it’s one we intend on keeping.
If you’re looking for a digital marketing agency that not only knows the addiction treatment and mental health space but also thoroughly understands what works and what doesn’t work in terms of conversion-focused website design, then look no further. Lead to Recovery is that agency.
For a free, no-obligation assessment of your mental health facility’s website, just give us a call to speak with one of our addiction treatment and mental health consultants today.