So, you have an addiction treatment center website. Great! Now you can get a ton of traffic to it and a bunch of conversions coming from the site, right? Well, that’s not always the case, especially if you have an outdated, non-responsive (mobile friendly) website that isn’t “optimized” for mobile, search, social and conversions.
Hundreds of treatment center sites have crossed the Lead to Recovery (LTR) team’s browsers over the years. Some of them seriously bring the heat in terms of optimized coding, content, link popularity metrics, and conversion-focused language, design, and calls-to-action (CTA) while others have left us bitterly cold and seeking warmth elsewhere in comparison.
As the old saying goes, “there’s never a second chance for a first impression”. That said, take a look at your site and ask yourself the following questions: “does this thing instill credibility?” “would I be compelled to reach out to my treatment center for help?”, “does my site make it easy for visitors to it to easily convert?”, “how does it look on mobile and are my CTA’s prominently placed?”, etc. Better yet, get others to answer those questions for you and not your nanna or subordinates either. Find people that will look at it objectively to offer solid feedback.
If you find that the answers to these questions are not what you wanted to hear, that’s okay. It’s better to know than not to know if you need to rethink your site’s presence online. The great news is LTR can not only create a conversion-focused website via responsive website design, but we also integrate search engine optimization coding, content, and linking during the redesign process. It’s the best of both worlds, people.
If you like what you see and what you hear about your site, it’s time to look at the other side of the online equation — digital marketing.
Digital marketing for rehab is unlike nearly all other healthcare-related verticals from our experience. It’s a brutal cage match of you vs. the competition and let’s be honest here, not all treatment centers play by the rules when it comes to marketing their practice online and some of them would sell their grandma if it meant making an extra dollar. Don’t fret. Digital marketing for your treatment center can and should, without question, be one of the most challenging yet rewarding endeavors your facility can pursue and it comes in many forms:
- Search Engine Optimization (SEO)
- Pay-Per-Click Marketing (PPC)
- Social Media Marketing (SMM)
- Email Marketing
- Conversion Rate Optimization (CRO)
If you are doing all of the above digital marketing initiatives and are ecstatic with performance metrics, congrats! You’re in a very small group of elite badasses in the addiction treatment marketing space. But if you see there are one or more of the above currently not in play or don’t even know what the hell they are, you’re doing your center a horrible disservice since all five of them are proven strategies for getting new admits.
Parting Note:
In future posts, we will cover each one of the above digital marketing venues individually and the pros and cons of each. For now, we suggest becoming acquainted with each one and how they can all be cohesively tied together to work toward your collective goal of getting more admits to your facility.
Your center is counting on you to do what’s right, so don’t be afraid to get into this cage match fight! Contact us today for a free quote!
Reviewed by:
Matthew Travers
Rehab Marketing Expert