Running a rehab center is stressful enough, so understanding what marketing channels are working and proving out an ROI shouldn’t add to your stress levels.
When it comes to addiction treatment marketing, there are four main Calls-to-Action (CTA) that occur when people visit a center’s site:
- Inbound phone calls
- Live chat engagements
- Insurance verification form submissions
- “Contact Us” and/or short-form submissions
Of all of the above four CTA’s, the majority of the activity a treatment center will see (and desire) are inbound phone calls. Inbound calls are a great way to start the relationship-building process, discuss treatment options, accommodations and activities, and establishing trust in your brand and its services with any prospective client or someone seeking help for a loved one.
Rehabs Are Not Attributing an Effective Inbound Call Strategy
The challenge we’ve seen with a lot of treatment centers is their inability to properly attribute inbound calls to a particular marketing initiative. Yes. Believe or not, there are centers out there that are NOT properly tracking inbound calls while also staying HIPAA compliant as a rehab facility.
When it comes to phone tracking, there are two main players we’ve consistently used in the past including Call Tracking Metrics and CallRail. Of the two platforms, we’re huge advocates of CallRail since its interface is intuitive and affords the opportunity to track multiple channels with unique phone numbers whether they’re toll-free or local extensions.
As you can see from the above screenshot, this client is able to capture call data that includes the company name, which marketing channel was responsible for the call, the date and time, call duration, and caller ID. Voicemail is also an option with the CallRail platform as well.
A Treatment Center Marketing Firm That Configures CallRail Integrations
With CallRail’s basic call plan, advertisers are able to have up to 10 separate phone lines in which each line can be dedicated to a particular advertising venue. For Lead to Recovery clients, we typically set up unique phone numbers for any of the following channels:
- Google organic
- Google Ads
- Google My Business (local)
- Facebook & Instagram posts
- Email outreach/newsletters
- Radio spots
- TV commercials
- Newspapers/Industry publications
- Vertical Directories
By setting up call tracking with unique phone numbers on a per marketing channel basis, your treatment center will be able to accurately determine which advertising initiative is producing the strongest call volume and admits to your facility and do so with a high level of granularity and confidence. Furthermore, if you’re center has a CRM in place such as Salesforce or Zoho as examples, CallRail makes it a breeze to fully integrate call tracking data directly into them for even stronger attribution modeling and follow up procedural triggers.
Don’t Miss Out Anymore on Potential Rehab Admissions
If you’re operating a rehab center and have active marketing campaigns with no call tracking in place, you’re literally wasting money and don’t even know it. I repeat. You are literally wasting money. The good news is it’s not too late to get started.
There are plenty of call tracking platforms out there including the two mentioned above that can help your center bridge the gap between what’s working and what’s not from a marketing standpoint for all inbound calls. Carpe diem!